The 5 keys to stokvel advertising success

In-store activations

Hosting in-store activations at wholesale partners for stokvel events can be a strategic and beneficial marketing approach for brands looking to tap into a niche market, increase sales and build a strong relationship with potential customers and wholesale partners.

Sampling initiatives

Hand in hand with activations are sampling initiatives. This allows brands to put their products directly into the mouths of potential consumers. This hands-on approach builds trust and familiarity with the brand, leading to increased conversions and brand loyalty.

Branded materials and POS

Stand out from the crowd with top-notch, supported branded materials. Eye-catching point of sale merchandise ensures that your brand remains front and centre during stokvel gatherings and events, maximising visibility and recall. MegaVision Media ensures your brand makes a lasting impression, reinforcing brand recall and recognition.

OOH media

Out-of-home indoor and outdoor media fixtures at various wholesale stores hosting the stokvel days ensure your brand takes a stand on shelf while shoppers are making their final purchasing decisions. Participating in formalised in-store media from companies like MegaVision Media, allows you to carry your overall campaign messaging to the very end.

Attend Stokvelex 2023

Hosted at the JHB Expo Centre, Stokvelex is taking place from 24-26 November 2023 and is free to attend. (MegaVision Media has no association whatsoever with this event.)

Whether your brand is a seasoned stokvel participant or new to it, let’s look at some of the major benefits of participating in stokvels.

The power brand building

Participating in advertising and activations at stokvels opens doors to a multitude of benefits for brands looking to strengthen their presence in the market.

Direct and targeted reach

stokvels are tightly-knit communities with shared interests, values, and purchasing habits. Engaging with them directly through advertising and activations allows brands to connect on a personal level, building trust and loyalty.

Amplified word-of-mouth

stokvels are built on trust and recommendations among their members. When a brand leaves a positive impression, it has the potential to spread like wildfire through word-of-mouth, creating organic and genuine brand advocates.

Heightened brand visibility

stokvels often hold events and gatherings, where brands can showcase their products and services. This presents an invaluable chance to increase brand visibility, ensuring it remains top-of-mind when members make purchasing decisions.

Culturally relevant marketing

By engaging with stokvels, brands demonstrate an understanding and appreciation of South African culture. This cultural relevance in marketing fosters a deeper connection with consumers and can lead to long-lasting brand loyalty.

Market expansion

For brands looking to expand into new market segments, stokvels offer a dynamic platform to tap into niche markets and reach a broader audience.

Don't miss the chance to supercharge your brand's growth through stokvel advertising and activations. Collaborate with MegaVision Media and let us help you unlock the full potential of this exceptional opportunity. Reach out to us at az.oc.aidemvm@ofni or call 011 803 8433 to take your brand to new heights in the heart of South African culture.