South African advertisers may be losing between R2.8bn and R12bn a year to programmatic ad fraud. The tools to stop it exist. What is missing is anyone with a reason to care. 9 Oct 2026 Read more 'Doctor, am I sick?' 'Doctor, is this flu, a cold, or Covid?'
Two questions. Same patient, same symptoms: a cough, aches and fever. Two very different examinations, and two very different answers. 10 Sep 2026 Read more Why we back the Mark Awards, and why advertising awards matter more than people think. 20 Jul 2026 Read more It’s the next gold rush… or is it a feeding frenzy? South African advertisers are pouring growing budgets into connected television (CTV). 30 Jun 2026 Read more The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its confidence, was never equal to the task and is hugely gamed by fraudsters. Forensic proof of viewability and, for advanced practitioners, attentiveness, are better measures. 11 Jun 2026 Read more |
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