TruthsetsOnline.com is a forensic media analytics company dedicated to helping brands and their marketing teams achieve forensic proof of media effectiveness. In short, the media analytics service helps brands be seen by more humans and enables marketers to understand exactly where digital advertising budgets are going. TruthsetsOnline recovers money lost to wastage and ad fraud while boosting real, verified human audiences. Founded by marketing leader Marc Dhalluin and media analytics veteran Jonathan Pigden, TruthsetsOnline.com was built on a simple yet powerful conviction: the complexities and lack of oversight in the digital advertising ecosystem have spawned a multi-billion-dollar fraud industry, and advertisers deserve complete transparency into the performance of every funded campaign. The company operates as the globally licensed partner of FouAnalytics, holding exclusivity across Africa. Working with brand teams and agencies across multiple markets, TruthsetsOnline delivers independent, technical, forensic campaign audits that help boost marketing effectiveness. The problem we solve Digital advertising fraud is neither a glitch nor an isolated anomaly. It is a structurally embedded challenge that scales with spend and thrives throughout, but notably in the programmatic supply chain's opacity. Juniper Research estimates the annual cost of online ad fraud at well over $90 billion. This figure will reach $170 billion by 2028, yet legacy verification tools routinely report fraud rates in low percentiles, reflecting only a fraction of what exists. TruthsetsOnline.com closes this gap. By deploying forensic, deterministic measurement across more than 300 live variables, including touch events, scroll behaviour, mouse movements, and real-time impression data, the platform reveals the complete picture of campaign performance. The result? A significant commercial opportunity: brands that engage with our analytics typically recover between 20% and 60% of previously wasted spend that can be returned to boost ad budgets. |
