TruthsetsOnline.com is a forensic media analytics company helping brands recover wasted digital advertising spend by verifying that campaigns reach real, engaged human audiences.
It’s the next gold rush… or is it a feeding frenzy? South African advertisers are pouring growing budgets into connected television (CTV). 30 Jun 2026Read more
The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its confidence, was never equal to the task and is hugely gamed by fraudsters. Forensic proof of viewability and, for advanced practitioners, attentiveness, are better measures. 11 Jun 2026Read more
