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Incubeta Press Office
Incubeta is an international team of experts in marketing, technology, data, and creative.
Data driven creative - when marketing is indistinguishable from magic
Marketing professionals of outperforming brands understand that data goes far beyond simply understanding the customer. Data-driven strategies help target audiences with the right content, at the right time and on the right channel. Data-driven creative (DDC) is emerging as one of the main pillars of successful digital campaigns, helping teams cut through the noise and deliver improved performance and maximise ROI. 13 Nov 2023 Read more

Victoria Webb appointed as new managing director of Incubeta MENA
International digital marketing partner, Incubeta, has announced the appointment of Victoria Webb as the new managing director of its Middle East and North Africa (MENA) region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria's elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined (then NMPi) in 2017. 24 Oct 2023 Read more

Local brands ignoring the obvious while chasing shiny, new tech
Technology is helping global retailers reinvent themselves. Offering an exciting blend of cutting edge digital technology and traditional strategies, smart tech is helping retailers attract new customers and, in many instances, also gain valuable user data along the way. But before CMOs can start rolling out some of the exciting new services available, it's vital that they get the basics right first. 16 Oct 2023 Read more

Incubeta announces change in leadership
Incubeta MENA, one of the region's most prominent digital agencies, has announced a new regional structure and strategic changes within its senior management team, further strengthening its position as a leading digital agency in the Middle East and North Africa (MENA) region. 9 Oct 2023 Read more

Maximise ROI with performance marketing
In the fast-paced world of modern marketing, one thing remains constant and a top priority - results! To thrive in today's ever-evolving digital landscape and stay ahead of the competition, continuous upskilling is not just an option; it's a necessity. That's why leading digital marketing specialist, Incubeta partnered with the global award-winning Red & Yellow Creative School of Business. Together, they have curated a transformative 10-week online course in performance marketing designed to equip you with the skills essential for targeting the right audiences at the right time, ultimately leading to increased ROI. 2 Oct 2023 Read more

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond
According to research done by Google Media Lab, "70% of ad campaign performance is based on the quality of ad creativity". In today's competitive environment where personalisation, privacy, automation and media efficiency reign supreme, creative emerges as the cornerstone to your strategy - one that elevates your marketing and helps you to cut through the noise. 26 Sep 2023 Read more

Client training addresses skills gaps and can even help build new business units
There is no doubt that great agency and client partnerships are the foundation for work that shifts the performance needle. However, when there is an in-house skills deficit it places strain on the relationship that can impact results. Client training can not only remedy the knowledge gap, but can even help brands build new business units. 27 Jun 2023 Read more

Carlyle to acquire international marketing agency Incubeta
The acquisition will help accelerate Incubeta's investments in its proprietary technology, sales and marketing efforts, and M&A-led market consolidation. 17 Nov 2022 Read more

Plan your Amazon strategy, or pay the price. 5 insights for SA brands
While South Africa's consumers may be rejoicing at the news that they will be able to enjoy all the convenience and competitive pricing of the world's biggest online marketplace, the news that Amazon will be open for business next year may have some brands re-thinking their channel strategies. And rightly so, because making an Amazon play without a well thought through plan could end up costing companies more than they realise. 18 Aug 2022 Read more

Incubeta acquires Bruce Clay MENA as part of global expansion strategy
The acquisition provides customers of digital marketing specialist, Incubeta, with extended access to SEO, PPC, creative and social media solutions in the Middle Eastern and Northern African territories while broadening its global expertise 15 Jun 2022 Read more

Local marketers should consider a global Amazon marketplace strategy sooner rather than later
Amazon raked in a substantial $31bn in ad revenue last year and, while this may account for a relatively small portion of the tech giant's overall earnings, its ad business is one of its fastest growing divisions. For local CMOs looking to take their products global, Amazon must be an essential part of their digital strategy. And even those focussed only on domestic markets, there are action items that need to be considered in the mid-term, advises global digital marketing specialist, Incubeta. 14 Apr 2022 Read more

Sanlam appoints Incubeta as digital media planning and buying partner
Incubeta has been appointed as digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 24 Nov 2021 Read more

Incubeta take home a leader award at the Assegai Awards 2021
Yet another win for the Incubeta ZA team. We are thrilled to announce that we took home a leader award under the category Search Marketing: SEO & PPC at the Assegai Integrated Marketing Awards, which took place on 11 November. 17 Nov 2021 Read more

5 ways boards can give CMOs the support they need to achieve success
As more organisations rely on their digital marketing teams for the heavy lifting when it comes to revenue growth, making sure they have the support they need has become critical. Incubeta MD, MEA, Roan Mackintosh, shares five vitally important ways boards can support their chief marketing officers (CMOs) so they are best placed to deliver on their growing mandate. 9 Sep 2021 Read more

Incubeta ZA are finalists at the 2021 Supersonic New Generation Awards
The Supersonic New Generation Awards has just released this year's finalists and Incubeta is thrilled to be shortlisted under three categories for their work done with Hyundai Automotive SA, Sanlam, and Shoprite Checkers Sixty60. 1 Sep 2021 Read more

Using digital-first KPIs to secure success and support
The pandemic has radically shifted how consumers both engage with brands and purchase products. This new behaviour has significantly boosted the importance of digital marketing in most organisations. But some marketing leaders are still struggling to apply the correct metrics for measuring their digital performance, limiting their efficacy and the ability to secure the necessary support they need for success. 24 Aug 2021 Read more

Incubeta expands offering with launch of Dubai and Mexico offices
Digital marketing group, Incubeta has announced its expansion into Latin America (LATAM), and the Middle East and North Africa (MENA), with the opening of two new offices in Dubai and Mexico City, Mexico. These new market entries will enable Incubeta to help businesses to upgrade their growth through bespoke, localised digital solutions with global expertise. 14 May 2021 Read more

Incubeta rebrands as a new generation digital partner
Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions 14 Apr 2021 Read more

Incubeta acquires e-commerce agency Groundswell
Leading digital marketing group Incubeta announced it has acquired e-commerce experts Groundswell. The acquisition of the Belfast-based company will expand Incubeta's reach to e-commerce clients worldwide. Groundswell, founded in 2017, brings with it customers including STATSports, The Pro's Closet and WiggleCRC, among others. 19 Mar 2021 Read more

Fortune favours the brave - especially in a crisis
Some of the greatest marketing campaigns were conceived in some of the toughest global socio-economic crises. The current lockdown has shown that the smart use of digital marketing can set a company up for future sales success. What's more, savvy digital campaigns can help brands win big, even when trade is restricted. 28 Jul 2020 Read more

Johan Walters
Speaking at the Leaderex CMO Summit held recently, DQ&A Managing Consultant, Johan Walters, takes a look at how owning your own martech and using data can help marketing pros join the top two percent of European companies. 4 Oct 2019 Read more

New MD appointed at Incubeta SA as it wins more enterprise clients
Roan Mackintosh has been appointed as Managing Director of Incubeta South Africa. The appointment forms part of Incubeta Holdings' aggressive growth strategy that includes a burgeoning headcount and geographical footprint as the group's client base expands to include more enterprise brands. 11 Sep 2019 Read more

DV360's new reporting UI allows clients to drive better agency performance
As a client, you are currently reviewing an agency that has come in to visit your offices and did amazing in the RFP process, everything looked great and out of this world with lavish promises of astonishing CTRs and the lowest of CPAs. Everyone is pleased and you select said agency to run your campaigns. 28 Aug 2019 Read more

DQ&A appoints new commercial director as part of global growth strategy
Roan Mackintosh has joined the global DQ&A team as commercial director. Roan's experience in both business leadership and digital marketing will assist the IncuBeta subsidiary's expansion plans in both the local and global markets. 3 Jul 2019 Read more

Lianne Godfrey
"It will increase transparency across the industry and simplify yield management for publishers." 24 Jun 2019 Read more

Provide meaningful value to your customer or risk losing them
South African consumers are becoming numbed by the constant barrage of mass content. A brand should aim to provide unique value, (be it educational, entertainment or meaningful time savings), at the appropriate time. 21 Jun 2019 Read more

Combatting the new bidding algorithm in DV360
There's a change coming to DV360 that will affect fixed bidding and winning auctions, and this could significantly impact campaign budgets. 14 May 2019 Read more

NMPi in SA-first partnership with global product feeds specialist, Feedonomics
IncuBeta Group, through its specialist digital marketing agency, NMPi, has launched a shopping feeds optimisation service together with global product feeds platform specialist, Feedonomics. The partnership, the first of its kind in the South African market, will allow NMPi to offer both its local and global clients an optimisation service to create dynamically responsive digital marketing campaigns that deliver significantly better returns. 10 Apr 2019 Read more

Triggers introduced to DV360
For all brands and campaign managers who work day in and day out in DV360, you might have recently seen a really cool new flight feature has been added to your Line Items, it looks a little something like this: 2 Apr 2019 Read more

IncuBeta teams up with Red & Yellow to boost performance-based digital media skills
Digital marketing holding company, IncuBeta, is partnering with Red & Yellow Creative School of Business to offer a new performance-based digital media course, Digital Paid Media, for both the South African and global markets. The online course aims to narrow the gap between local and international paid media skills, ensuring South African agencies and companies can compete with even the biggest global players. 26 Feb 2019 Read more

DQ&A SA launches training academy to help build in-house digital marketing capacity
Digital marketing and technology specialist DQ&A has launched its digital marketing training academy to help both companies and agencies looking to build and upskill their digital marketing teams. 26 Sep 2018 Read more

NMPi and DQ&A to acquire creative specialist, Joystick
Digital media and technology specialists, NMPi and DQ&A, have announced that they are to acquire US digital creative specialists, Joystick. In doing so the global marketing group will comprise 340 employees across 16 offices globally. 18 Jun 2018 Read more

Busting ad spoofing with ads.txt
Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The industry makes millions of dollars in revenue which is accessed in unscrupulous ways. As the rise of fake news is plaguing the digital advertising landscape, so is the rise of counterfeit impressions. 17 Oct 2017 Read more

Adding augmented reality to existing apps made easy
The interest in the augmented reality (AR) advances of the new iPhones has the internet buzzing. However, many digital professionals remain uncertain on how to include it into their existing offerings. NMPi Labs can now offer unified AR experiences that can be included in existing brand apps. 26 Sep 2017 Read more

Local AR specialist expanding offering to include custom AI solutions
On the back of a sharp increase in interest in AR from local brands, NMPi Labs has renewed its strategic partnership with industry leading AR Platform Blippar and launched new customisable offerings - all firsts for the South African market. 19 Sep 2017 Read more

Clicks2Customers rebranded to NMPi as part of global growth strategy
We're pleased to announce that Clicks2Customers has rebranded its local operations to NMPi as the company expands globally. 28 Jun 2017 Read more

DQ&A has a new look and feel!
After 16 years and several changes, DQ&A has evolved once more. As of today, DQ&A is proud to announce that along with our new corporate identity, we will be focusing on our digital marketing technology and consultancy services, as well as launching new training and education programmes. 26 Jun 2017 Read more

Turning the whole world into an interactive billboard with AR
Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard. As cellphone manufacturers plough money into AR capability, local brands should be looking to do the same. 4 May 2017 Read more

How Google TrueView is changing the remarketing game
When Google introduced the TrueView function to their DSP, DBM, nobody knew just what the implications would be. Sure there is this lovely new product which allows you to target specific channels and utilise ad groups to get the best out of your YouTube campaigns, but what can it do? 6 Feb 2017 Read more

Lianne Godfrey
The DQ&A Ad Operations team has recently launched a new 'Viewability Project' to help our publishers improve the value of their ad inventory. 13 Oct 2016 Read more

Header bidding
Header bidding has been a 'hot topic' within the digital ecosystem this year. The buzz around it shows that some publishers are starting to consider it as a custom yield-optimising solution in order to drive maximum return. 11 Oct 2016 Read more

Augmented reality takes centre stage at Online Tuesday #7, presented by DQ&A
DQ&A Media Group, along with regular series partners Initiate International and Zomato, is proud to bring the seventh installment of its popular "Online Tuesday" events to Cape Town and Johannesburg this October. 30 Sep 2016 Read more

Lianne Godfrey
It was during the 2015 IAB Ad Operations Summit that Jonathan Bellack, Director of Product Management DoubleClick, first introduced the new feature called DoubleClick for Publishers First Look. It was still in the testing phase then - but now, almost a year later, many different publishers across the globe have implemented First Look and are reaping the benefits. 29 Sep 2016 Read more

Augmented reality, advertising and other stories
If you've been on the internet, stepped outside or talked to another human in the past two weeks, chances are the topic of Pokémon Go has come up. The Pokémon Go craze, which launched two weeks ago, has millions of people staring at their phones and catching Pokémon, even in countries where the game is not officially available. 27 Jul 2016 Read more

Ad blockers vs publishers - The war rages on
It cannot be ignored that advertising is what made the World Wide Web what it is today right from the humble beginnings. However what has been in every publisher's nightmares is what if we are to wake up one day with our target audience having had a Eureka moment of realising the power of ad blockers in enhancing their browsing experience? The question that remains on everyone's mind is if these tools could spell doom for the industry as we know it. Experts are guessing this could be the case and this has been proven by the drop inventory since ad blockers started mushrooming. In the US alone it has been reported that an estimated 15% of internet users have ad blocking software installed. In the UK ad blocking was already at 22% among over-18 year olds. That is a scary statistic. 15 Jul 2016 Read more

Progressive web apps - Why brands might want to get progressive
No, not politically. The progressive we're talking about here might be the game-changer that bridges the divide between mobile web and mobile apps. 1 Jun 2016 Read more

Lianne Godfrey
DoubleClick Ad Exchange serves as a great platform when it comes to selling your remnant inventory. Google recently launched a few exciting features that can really help you, as a publisher, boost your yield. 16 May 2016 Read more

What's new with DoubleClick?
There have been some really exciting developments to Doubleclick's mobile offering in the Bid manager system. These range from new ad units to a standardisation of previously released features. 5 May 2016 Read more

The DoubleClick marketplace
Last year we found out that Google was introducing a marketplace where you could find inventory sources from all over the world, in a multitude of categories, for your brands or clients. Before I get more in depth, I feel a good definition of the Marketplace is in order. 13 Apr 2016 Read more

Ad operations best practices
A guide to providing your clients with the best service and campaign delivery 8 Mar 2016 Read more

Barry Blassoples
Traditional ad buying is inefficient, very inefficient, unlike a Programmatic Guaranteed buy which offers speed and convenience. And it's this fast and easy nature that's got media buyers and publishers stealing bashful glances at it from the across the trading desk. 24 Feb 2016 Read more

Lianne Godfrey
Implementing ad exchange quick wins to increase your overall revenue 5 Feb 2016 Read more

The televised revolution continues - Twitter introduces skippable pre-roll ads
Video was a rising feature in digital marketing activity for most of 2015. YouTube introducing its TrueView offering to DoubleClick Bid Manager was swiftly followed by Facebook's similar CPV feature for Ads Manager, giving advertisers more opportunities to capitalise on video messaging and content. 26 Jan 2016 Read more

Why e-commerce has become the main focus in the digital world
In the early 1970s, a group of Stanford students arranged a drug sale with students of the Massachusetts Institute of Technology. They used a predecessor of the internet, called Arpanet, to make this possible.[i] 17 Dec 2015 Read more

Five new Facebook features to boost holiday campaigns
It's officially retail season, and with holiday campaigns competing for space on advertising platforms, Facebook stands out as an important medium for targeted, relevant campaigns that drive end-of-year promotional campaigns. 30 Nov 2015 Read more

Online Tuesday South Africa #4 - Tell your story with CON(structive in)TENT
The creative talent behind one of South Africa's most loved Internet personalities, Suzelle DIY, will be among the digital professionals sharing their insight into what makes for exceptionally great content at the next Online Tuesday South Africa event, on 10 November. 3 Nov 2015 Read more

TrueView and RTB the perfect match for the modern-day consumer
With the introduction of YouTube's new ad offering we thought it best to showcase just how amazing your campaigns will be run by the most accomplished and trained RTB team in the whole of Africa. Firstly just a brief explanation of just what TrueView is... 21 Oct 2015 Read more

Independent publishing compared to joining a sales house
Smaller publishers usually struggle with the same issues. Issues they wouldn't have if they would team up with a sales house. In the last couple of years we have seen publishers shifting towards, but also away from sales houses. It is a strategic decision. We work together with both parties and by writing this article we hope to provide you with more insights on why joining a sales house might or might not be good idea. 7 Oct 2015 Read more

DQ&A Media Group certified as a Google publishing partner
As a long-term partner of Google DoubleClick we know what it takes to excel with Google publishing solutions. DQ&A Media Group will help you to improve yield management. 1 Oct 2015 Read more

How to deal with ad blockers?
Again a surge of media attention about ad blockers has caused uncertainty among advertisers and publishers. This time, because Apple's new iOS release allows the use of ad-proof tools. The ad-blocker apps like Peace were immediately on top of the App Store. Marco Arment, the developer behind Peace, has had a change of heart. Just two days after launching Peace, he has pulled it from the App Store. Furthermore, it has been decided to issue refunds to every person who downloaded the popular ad blocker Peace. 25 Sep 2015 Read more

Brace yourselves. More Instagram ads are coming
After first launching advertising in 2013, Instagram has now opened its API to several of Facebook's marketing partners as the company seeks to leverage its 300 million monthly active users to improve its bottom line. 11 Sep 2015 Read more

Online Tuesday #3 South Africa - What is your craft?
On Tuesday, 8 September, the third edition of Online Tuesday South Africa will be held at the Upper East Side Hotel (DoubleTree by Hilton), in Cape Town. 28 Aug 2015 Read more

Mobile-Friendly Test
Have you tried Google's Mobile-Friendly Test tool? It's a helpful, web-based tool for checking your website's performance on mobile devices. Before we get into the details, let's review a few points on the importance of having a responsive website. 18 Aug 2015 Read more

Why "micro-moments" is not just a buzzword
This year's most unmistakable digital marketing buzzword is "micro-moments" - a term used to describe the split seconds in which consumers make crucial decisions about products and services, moments which define their journey from brand discovery to purchase. But what do "micro-moments" really mean, and are they really something to take note of, or just a digital fad? 4 Aug 2015 Read more

DQ&A launches new website and video
Learn more about our Touch-Tell-Sell model. Creating an effective digital campaign is simple. Need inspiration for your digital campaign? Here's what DQ&A does to supercharge your performance campaigns. 22 Jul 2015 Read more

Facebook updated their news feed again. So what?
Well, if you're planning on distributing content via Facebook, the increasing shift toward optimisation based on behaviours more complex than a Like, Comment or Share, poses an interesting challenge for you. 7 Jul 2015 Read more

Successful advertising on Twitter
Advertising on social media is popular. Facebook marketing has shown good results. But less known are the possibilities that advertising on Twitter offers. Experience and knowledge are rare on this medium. 23 Jun 2015 Read more

The future is mobile, and the future is happening right now
This week Tuesday, a hundred of Cape Town's tech savvy digital marketers attended the second edition of Online Tuesday South Africa at the DoubleTree Hilton Hotel. A quarterly event organised by DQ&A Media Group. As usual it was an opportunity to do proper networking, but also catch up on the latest trend in mobile and mobile apps marketing. 12 Jun 2015 Read more

Make your data meaningful
With increasing focus on ROI, transparency, and measurability, data is in the spotlight when it comes to any new campaign or digital marketing channel. But if you're not using that data to inform decisions, shape future marketing activity, or learn about your consumer base, you might as well not be measuring it at all. Let's talk about how to make data meaningful, from the first impression, to the final purchase. 8 Jun 2015 Read more

Video viewability - Five things you should know
Before we get to the list, let's define video viewability. 1 Jun 2015 Read more

Digital video advertising in every step of the touch-tell-sell model
We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role? 22 May 2015 Read more

Five tips for quality traffic on your programmatic campaigns
Programmatic trading is showing a steep growth curve. And with this steep growth curve some challenges are bound to come up. We actively help our clients turn those challenges to their advantage. Quality traffic will be the big differentiator for successful programmatic digital marketing. To ensure quality traffic and leads for you, we continuously help our clients to spot and prevent fraudulent traffic and ad fraud before it has an impact on their campaign metrics. Expert knowledge of the programmatic ecosystem is crucial in safeguarding campaign budgets. We are happy to share a few takeaways with you on how we make this happen. 12 May 2015 Read more

New Ad Exchange inventory controls account overview
With this article we would like to give you a holistic overview on all the recent changes in the new Ad Exchange system. You have been receiving fragmented information on the new system and may possibly not have a general overview 23 Apr 2015 Read more

Digital radio
So you think video is growing fast? Digital radio is growing even faster than ever and we like to tell you about better ways to buy digital video advertising. For a big travel client we pushed data driven targeting in digital audio and it enabled them to target more granular audience segments while increasing reach. 13 Apr 2015 Read more

Mobile and programmatic - interest vs implementation
The perception of mobile marketing is one thing, but if advertisers' interest isn't translating into implementation, how can marketers capitalise on the rise of mobile programmatic? 8 Apr 2015 Read more

Online Tuesday is coming to South Africa
On Tuesday, 14 April, the kick-off will be held for Online Tuesday South Africa, in the Upper East Side Hotel (DoubleTree by Hilton), in Cape Town. Speaker for the launch is a digital marketing guru straight from Amsterdam - Michael Ossendrijver, VP media and technology of DQ&A Media Group. 2 Apr 2015 Read more

Programmatic trading for publishers - How to make the best out of programmatic?
Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns. 24 Mar 2015 Read more

#MINI5Door awakens the senses through Layar Augmented Reality
The Design Indaba, recently held in Cape Town, featured a sense-provoking Layar Augmented Reality installation for the new MINI 5-Door Hatch, augmented by Digital Narrative. 16 Mar 2015 Read more

What we do for our advertisers to ensure visibility of your ads
Recent research conducted by Google, using their Active View technology, caused an uproar in our industry. The research showed that 56.1% of all ads served were measured as not viewable. In recent articles and research on online viewability of ads it came apparent that the online ad ecosystem is in need of some serious controls. For some digital advertisers this was quite alarming. Especially if you strive every day to ensure that your ads can be seen and are seeking ways to enhance ROI on your digital advertising budget. 13 Mar 2015 Read more

DQ&A Media Group launches two new divisions: DQ&A One and Adsimilis
We are proud to announce two new divisions within DQ&A Media Group: DQ&A One and Adsimilis. As a result of this new corporate strategy we will be able to service our clients in a more focused and better way in realising their digital marketing objectives. 25 Nov 2014 Read more

Tips for improved targeting
How to be relevant 21 Nov 2014 Read more

New features of the Doubleclick stack
Being display specialists, DQ&A understands the increasing complexity that comes with the rapid innovation in the industry. We love the new world, and help our clients be prepared by explaining how to enhance their data, media spend and digital strategies constantly. 3 Jun 2014 Read more

The rise of programmatic creative
Programmatic media buying has quickly grasped a dominant position in the way media is being bought and sold, and the only way is up. By empowering the buying process with real-time, data-driven knowledge, only part of the online marketer's challenge is solved. Through empowering creation with a similar structure, truly dynamic and real-time campaigns can be launched. DQ&A has specialised in providing clients with fully dynamic messaging integrated into their programmatic media buying strategy, in an effort to truly leverage the power of real time. 27 May 2014 Read more

Dynamic retargeting with DQ&A
For our clients innovative remarketing efforts are becoming increasingly important, as not all potential customers on the site purchase products straightaway. It's vital to continue to influence them across all devices, platforms and inventory sources available. Our experts have a wealth of experience using all these possibilities and by doing so, delivering the best results for you. 22 May 2014 Read more

Digital marketing trends by DQ&A Media Group for 2014
Towards the end of 2013 it is time to take a look at the trends for 2014. As a leading digital marketing company we are at the forefront of new and exciting developments in our ever changing branch of industry. The past year we have been working vigorously, together with our clients, to keep our leading position and really take advantage of new techniques. We are seeing rapid developments in the possibility of media trading and we are convinced that finally the silos will merge. Digital marketing is not a singular marketing effort, it all intertwines, using it right means digital marketing for high impact formats, video and rich media is also very well suited for branding purposes. 18 Dec 2013 Read more

Real Time Bidding is how it started - Programmatic buying how it will continue?
Media buying is changing. We have all heard about how Real Time Bidding is growing in all developed digital markets and how it has caused a great deal of disruption and forced new structures in the digital ad ecosystem. RTB is however only a subset of the broader picture, Programmatic media buying and selling, and that is where the future growth lies. 7 Oct 2013 Read more

Facebook Ad Exchange and new news feed ads impress with early results
Granular targeting for optimised results using Facebook Ad Exchange 2 Oct 2013 Read more

Why do you need a dashboard for all your datafeeds?
From an operational to a strategic business partner 30 Aug 2013 Read more

What is the real value of real-time media buying?
Programmatic buying is gaining ground rapidly. Within Programmatic buying, RTB plays a very important role. With the use of RTB the price of an impression is created via market sources. Under the influence of availability of impressions from the sell side like publishers, websites, SSPs and ad exchanges and the need for those impressions by the buy side like advertisers, DSPs, and media agency. Every day more advertisers, agencies and publishers get started with automated trading. The price in CPM for a 1000 impressions develops to the level where both parties are able to agree, in an auction model. But with the right use of RTB and Programmatic it is not just about buying impressions for the lowest CPM price, it should be about validating the value of those impressions properly. 28 Jun 2013 Read more

Private marketplaces: How publishers can get ready for a programmatic future
Premium publishers around the world are faced with a set of very unique challenges that they are trying to overcome. There has never been such dramatic growth of advertising technology and automated advertising platforms as publishers are experiencing today, and the main aspect that is driving this growth is Real-Time Bidding technology. 29 May 2013 Read more

Michael Ossendrijver, co-owner and business development director at DQ&A joined Startupbootcamp on Friday all the way from LA to teach something about affiliate marketing and online sales. 2 May 2013 Read more

Rick van Boekel, CEO of DQ&A Media Group, grades the predictions he made last year
Rick van Boekel, CEO of DQ&A Media Group, grades the predictions he made last year about privacy compliance, programmatic media buying and other hot digital marketing topics. 25 Apr 2013 Read more

Meet John. John is an ordinary guy who regularly surfs the web. He accepts that cookies are dropped on sites that he visits and so, over his surfing career, a certain amount of data has been collected - anonymously, of course! - and John is placed into a box into which, it seems, he fits. This is called audience segmentation. 24 Apr 2013 Read more

DQ&A Media Group is proud to announce that their proprietary Agency Trading Desk Offering (ATD) is in place in South Africa. After successfully serving clients in Europe for the last twelve years this was a logical next step for the international operating digital marketing company. With the rise of ad exchanges and sell side platforms, there is an increasing demand for transparent programmatic media buying solutions for advertisers. 17 Apr 2013 Read more

Heleen Dura-van Oord named Dutch businesswoman of the year 2013
Edith Schippers, Dutch Minister of Health, Welfare and Sports announced on 18 March 2013 Heleen Dura-van Oord as businesswoman of the year 2013. This price is also known as the Prix Veuve Clicquot. 26 Mar 2013 Read more

Tips and tricks for using DFP
Tips and Tricks for DFP (DoubleClick for Publishers) 18 Mar 2013 Read more

Integrating search in your digital marketing strategy
Search - Tips and tricks for best use of DS3 13 Mar 2013 Read more

Engage with policy - Europe paving the way to a data-driven economy
The devil is in the details, we need fifty shades of grey in the legislation. 8 Mar 2013 Read more

Since online video is one of the digital marketing buzz words these days we like to offer you some advice on the creation of online video ads. Let's start with a bit of terminology that our industry loves so much. 5 Mar 2013 Read more

The Dutch government applied the ePrivacy directive set by the European Commission by the means of explicit consent for cookies. This explicit consent meant for a lot of websites setting up a cookiewall. Before entering a website users had to accept all cookies or did not get access to the website content. It led to a lot of complaints from internet users, online publishers and advertisers. 28 Feb 2013 Read more

Transparency and cross channel marketing with DoubleClick Bid Manager 27 Feb 2013 Read more

Congratulations - DQ&A Media Group celebrates 12th anniversary
This month we celebrate our 12th anniversary. Congratulations! 25 Feb 2013 Read more

Jaco Lintvelt
Digital display advertising is undergoing a revolution. The digital media space has changed drastically for brands, media agencies and publishers in the last few years due to the introduction of real time bidding technologies and automated trading. 8 Feb 2013 Read more

Five trends in mobile advertising 28 Jan 2013 Read more

Digital marketing trends 2013 for publishers
At the end of 2012, it's the perfect time for reflection - and at DQ&A Media Group, that means thinking about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. Andries de Jonge, Publisher Consultant and co-owner of DQ&A Media Group shares his thoughts on 2013... 25 Jan 2013 Read more

For some time now we have been seeing an increase in online marketing budgets. We expect growth in 2013 may still be greater than in 2012. Our portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now we offer for our existing DoubleClick for Advertisers (DFA) clients DoubleClick Search. We can set up, monitor and report on search accounts. 13 Nov 2012 Read more

Why to implement the new Google Publisher Tag, and how to choose the right GPT modes for your website. 8 Nov 2012 Read more

An update on Do Not Track
Speech by Neelie Kroes Vice-President of the European Commission responsible for the Digital Agenda Online privacy and online business: 16 Oct 2012 Read more

Changing the 'chain' on mobile rich media
Interest in mobile rich media advertising is rapidly growing awareness as advertisers look to exploit the capabilities of smart phones and tablets as part of their marketing mix. Much of the growth in mobile advertising has been centered around ad networks that have acquired numerous publishers with applications and/or mobile sites, and now serve billions of impressions each year. You only need to look at the mobile advertising landscape created by inneractive to see how many international ad networks there are offering premium and blind mobile inventory. 4 Oct 2012 Read more

Mobile marketing in Spain; from tactics to strategy
Interactiva, a leading marketing trade magazine in Spain, published a debate in which industry players discussed and analysed mobile marketing and its reach. In this discussion Ferndando del Rey, Managing Director of DQ&A Media Group Spain, and Marta Rodriguez, Mobile and Performance Specialist at DQ&A Media Group, joined leading industry players such as Vodafone and Ericsson. 3 Oct 2012 Read more

Facebook re-targeting
Believe in re-targeting. Although it is a relatively old technique, re-targeting has not taken the full step into social media. And now Facebook has allowed external companies to re-target on their network. This makes it easier to create scaled campaigns for advertisers, and DQ&A Media Group is proving their success. 2 Oct 2012 Read more

MT names list of 50 Business Boosters
MT named the 50 most influential sales people in the Netherlands according to the Sales Management Association Netherlands (SMA), featuring DQ&A Media Group's CEO and owner, Rick van Boekel, at Number 37. 25 Sep 2012 Read more

Online Video RTB
New technologies as Apple TV and IPTV are emerging, which eventually will close the gap between digital and offline video. These developments are going fast. Though online display still accounts for the biggest piece of the RTB (Real Time Bidding) pie budget we see the piece in that pie of Video RTB buying growing significantly. And we can help publishers and advertisers to ride this wave. 5 Sep 2012 Read more

DQ&A Media Group on data driven advertising solutions and trends at dmexco 2012
In the last year so much has happened. We have many new products and services rolled out this year and greeted many new colleagues. Thus, we are well able and outfitted to welcome a large number of new customers, and many in verticals where we previously were less present. Think of e-commerce, travel, and daily deals. 29 Aug 2012 Read more

Communicating and interacting with your audience where, when and how they choose has always been a key to marketing success. Video advertising opens up new opportunities to target, build story lines and personalise the message across multiple devices thus increasing chances of success and profitability. Pieter Slingerland, of DQ&A Media Group and member of the IAB Online Video Task Force, shares his views and tips for making the most of the possibilities presented to us by online video advertising. 30 Jul 2012 Read more

Every Internet year seems to pack more than one year's worth of change. The reality - change is the new norm! Join us in the journey to becoming DQ&A Media Group, from a Dutch adops company to a global Display Engine Marketing one-stop shop. Enjoy this infographic, our story of growth and online advertising innovation. 20 Jun 2012 Read more

The technology behind the latest one-to-one marketing push. 9 May 2012 Read more

As the global online population continues to grow alongside increasing broadband access and device proliferation online users are becoming more active consumers constantly seeking information and entertainment. These trends present opportunities that advertisers, publishers, and their intermediaries can tap into. As these trends evolve, online video continues to play a bigger role in shaping the digital advertising landscape. 23 Feb 2012 Read more

State of the industry

As we wrapped up another exciting year in digital advertising, advertisers, publishers, and their intermediaries get down to business as they prepare for 2012 with keen interest and great optimism; based on anticipations about the trends they expect will dominate this year. Due to the continuous and rapid evolvement of the digital advertising industry we believe:
 13 Jan 2012 Read more

In spite of the evolution of advanced marketing technologies, the heavy fragmentation of online users continues to pose an enormous challenge for online media buyers. The rigorous task of getting the right message to the right audience at the right time and in the right place can only be achieved through greater insights into audience data using a sophisticated real-time targeting strategy. The new wave of change, propelled by the emergence of Demand-Side Platforms, Sell-Side Platforms, Ad Exchanges, Real-Time Bidding, and Data Mining Companies, will force key stake holders to redefine their business model in order to stay competitive in this fast-moving industry. Media agencies and ad networks will have to defend their share of the industry's revenue pie by providing the extra value for brands and employ data-driven strategies that will guarantee their continuity. 21 Nov 2011 Read more

The banner turns 17 this week! Is it leaving behind its turbulent teenager years and ready to be accepted by the majority of the online society, or is there still a major tantrum left in this, our old-school pioneer of new media marketing? 28 Oct 2011 Read more

'The online agencies Adsimilis, admazing and AdGibbon join the Dutch group' 26 Sep 2011 Read more

10 key predictions in the future of online marketing
Article Highlights

By 2016...
 23 Sep 2011 Read more

DQ&A celebrates their 10th year anniversary by releasing a provocative, predictive book, looking to the future of digital marketing, with wild predictions from industry leaders at Google, Microsoft and IAB Europe amongst others. The release is aimed at helping businesses to strategize by really taking a step back from now, thinking about what's coming next and how to prepare for it 30 Jun 2011 Read more

The online advertising ecosystem is becoming increasingly complex. As the industry evolves, audience data and innovative marketing technologies continue to play a more significant role in every marketing strategy. 22 Feb 2011 Read more

Display ads create a strong retention that goes far beyond the moment the ad was viewed. Display Engine Marketing improves engagement and boosts conversion at a large scale 22 Feb 2011 Read more

DQ&A Group, the Netherlands' leading international provider of Internet advertising technology and services, acquired a majority stake in Swiss online advertising agent admazing AG with immediate effect. In return, admazing will gain access to DQ&A Group's international network. 2 Feb 2011 Read more

New partner will help develop O2mc module for online display marketing. 26 Oct 2010 Read more

Google's key note at the IAB MIXX Awards gave 7 predictions for the future of Display Ads by 2015, in what the say it will be the Golden Age of Display Advertising, already today, 99% of Google's top 1000 advertisers are running campaigns on the Google Display Network. 14 Oct 2010 Read more

When connecting to the Internet, we are surrounded by videos as part of the web-site content or in the form of video advertisement. 13 Oct 2010 Read more

In today's marketing world where an increment in advertising ROI has become even more indisputable, an online campaign without a retargeting strategy is 'advertising spend wasted', because of the costs incurred to attract and get valuable traffic to a website. 9 Sep 2010 Read more

DQ&A SA expand their staff complement
DQ&A SA would like to welcome Shamima Ahmed and Nur Saban to the online trafficking fold. 24 Jun 2008 Read more

DQ&A SA Marketing eyeballs the local market
The online industry is awash with companies offering ad trafficking, ad operations, online reporting and general creative feedback to advertisers, agencies and publishers alike, but a handful of these companies actually understand and make the connection between client needs and the successful fulfillment thereof. Even fewer yet are actually able to deliver on these high standards. 2 Jun 2008 Read more