Latest newsPerformance-based marketing is a critical part of any integrated marketing plan but it requires specialist skills and experience to achieve the exceptional results that are possible. 18 Aug 2023 Read more I had an interesting conversation last week about whether a traditionally B2C advertising agency can deliver effectively to a B2B client. I have always thought there was little difference between the services a creative advertising agency should offer a client, regardless of whether they are B2C or B2B. But I did pause to calibrate my response, and I think it's worth sharing for anyone else pondering this question as we continue to see an increase in B2B brands actually investing in brand development. 12 Jul 2023 Read more I recently watched a masterclass from Cesar Vacchiano, global CEO and co-founder of Scopen, on the Agency Scope global trends that have emerged in the past 12 months and which are expected to guide the industry into the future. Of the many interesting trends and insights shared, there was one that truly stood out for me... it was the complexity that CMO's are facing in having to manage 12 or more agency partners. It's a trend that seems to be the norm in the world as well as here at home (in South Africa) right now. I was astonished... Twelve? That's a lot of partners - with a lot of people and a lot of tasks inside each partnership - to manage, control, measure, track, finance and coordinate! 31 May 2023 Read more Admittedly, as the head of a creative agency, this wasn't a question I thought I'd ever have to seriously answer. But the question has surfaced and I'd like to empathically say, YES! copywriting is still important and possibly more important than ever. I can only assume that copywriting is being taken for granted because it is so pervasive in our everyday lives. Copywriting is everywhere. Ads, videos, blogs, books, emails, product descriptions... all copywriting. 9 Feb 2023 Read more Neither traditional nor digital media should be seen in isolation in advertising and media strategy, and neither should these media streams be planned or bought as such. Both need to sit around the same table, albeit virtually, to secure strategic integrity and seamless campaign integration. 22 Sep 2022 Read more Oryx+Crake serves brands as transparency truthsayers for digital campaign clout that doesn't cut corners but cuts the creative cloth based on real-time data-driven insight. 1 Jul 2022 Read more Ebony+Ivory, an agency which delivers campaigns for brands across South Africa and other markets that includes the UK, China, India, and Europe has invested in growth of advertising and media companies and professionals based in the Western Cape, as it launches a new office in the region. 10 Jun 2022 Read more There has been a lot of talk about the metaverse, however, as a concept, it is not fully formed yet and the question remains, what impact will it truly have? 8 Jun 2022 Read more Yesterday's boxes can't hold the future. Those vociferously demanding a return to conspicuous consumption, endless motoring, the rollout of urban sprawl and the long-term security of home ownership in bucolic suburbia may have missed a few pointers. 29 Mar 2022 Read more In this valuable marketing strategy tutorial, renowned South African media coach - Gordon Muller - workshops audience identifying Socio-Economic Measures (SEMs). He maps out aha-moment scenarios to answer the question, "How do we go about finding the right path in our media choices?" He helps marketers figure out how to find the nuggets of audience intelligence in Fusion. 17 Dec 2021 Read more There's #creative freedom in the last three trends that we explore in this week's Creative Curves series grand finale. If you missed the first two blogs in our Ebony+Ivory Design Leadership Series, take a quick click check here. 22 Sep 2021 Read more There's #creative fun and then there's the thrill of the chase of #opencreativity briefs. We opened up our brief and challenged our #ImpactPossibilities designers to translate some of this hands-off year's design trends. 16 Aug 2021 Read more History shows that a boom tends to follow a recession. While the uptick may be slow to tick over, when it picks up momentum, it unfurls like the Protea seed after the wildfire. How do you prepare today for a full new bloom? 4 Aug 2021 Read more We've got our designs on the trends that move the stylus and your brand position. Follow the Ebony+Ivory Creative Curves Series in which we feature visual creativity techniques to attract and hold the attention of busy minds. 8 Jul 2021 Read more Category leaders are positioned with pinpoint purpose, not randomly conceived. If there is a home truth that emerges as we reach the fourth lense in the Ebony+Ivory Marketing Segmentation South Africa Series, it is that media agencies must interpret multiple data streams. Their role is to identify which market - specifically - a specific brand can grow its share of category. 28 Apr 2021 Read more In this second part of our exploration of media platforms, we scan why content reading and listening patterns are important when generating media strategy. 24 Mar 2021 Read more Moving from silo media planning to content mapping and a 'value in' instead of 'cost out' approach to media procurement. 26 Feb 2021 Read more When it comes to effective media segmentation, the feisty film footballer Rod Tidwell's "show me the money" line to his agent Jerry Maguire may resonate with most marketers. As now more than ever, businesses look to their brands to deliver more strategic clout that translates into sales. 10 Feb 2021 Read more South Africans in 2021 - The real socio-economic measure (SEM) reality check
In this article, we map the geo-flow of households, people and living standards in Mzansi - giving marketers a strategic view of the realities in which South Africans live, move and work. 29 Jan 2021 Read more Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions. 20 Jan 2021 Read more
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