It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
2018 was an eventful year for M&C Saatchi Abel, with the integrated, creative advertising agency winning several awards, amongst which were six Creative Circle Ad of The Month awards, an Apex award, 10 Loeries (including a Grand Prix for the Nando's #RightMyName campaign) and an Epica award. In addition, the company's Founding Partner and CEO, Mike Abel, was named as Business Achiever of the Year at the ABSA Jewish Achiever Awards and M&C Saatchi Abel itself was listed as one of the top five creative agencies in the country in the Loeries 2018 official rankings. 14 Dec 2018Read more
To announce the merger between two of South Africa's leading online fashion retailers, Spree and Superbalist, M&C Saatchi Abel was enlisted to create a campaign that would communicate how Superbalist.com, as the post-merge brand, will become the online fashion retailer in SA - with an even bigger offering comprising more fashion, more categories and more choice for more people. 6 Nov 2018Read more
At the recently held Sunday Times Top Brands Awards, three of the brands within multi-award-winning creative agency, M&C Saatchi Abel's portfolio took top spots in their respective categories, as voted by 3,500 members of the public. 5 Nov 2018Read more
M&C Saatchi Abel has led a consortium that has won a bid to design a new precinct for Nelson Mandela Bay to honour Madiba's contribution to South Africa, as well as elevate the city's status as a hub for socio-economic transformation, tourism and employment opportunities. The city hosted a competition open to all South Africans to submit their ideas, but it was the Nelson Mandela Bay Tower of Light concept that ultimately won. 17 Oct 2018Read more