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M&C Saatchi Abel Press Office
It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
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M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&White
M&C Saatchi Group South Africa proudly announces the strategic expansion of its capabilities through Black&White, headed up by Kathryn McKay and Jane Smit, that will specialise in one-to-one marketing, including B2C, B2B, CRM and Loyalty. 30 Apr 2024 Read more

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner
MTN Group is delighted to announce the appointment of M&C Saatchi Abel and Group of Companies, a pan-African marketing services firm, as its new marketing services partner across all MTN Group operating companies, effective 1 January 2025. This partnership underscores our ongoing commitment to pioneering innovative and impactful marketing strategies across our diverse markets. 24 Apr 2024 Read more

Woolworths selects Connect as its media agency of choice
Local media agency Connect, an M&C Saatchi Group South Africa company, has been appointed as the media agency of choice for Woolworths. 16 Apr 2024 Read more

We Love Pure joins Sermo network to increase European reach
Brussels-based, trilingual new-style PR and communication agency We Love Pure joins Sermo, an independent global communications network founded by agency M&C Saatchi Talk, part of the M&C Saatchi Group, in 2009. By doing so, We Love Pure joins and contributes to a highly influential worldwide partnership of 11 independent communication agencies with a reach of 15 countries based on shared values, relationships, and attitudes. 8 Jun 2023 Read more

Razor PR wins 'Best Reputation work in EMEA' for third year running at EMEA Sabre Awards
Razor PR, the globally award-winning South African public relations and reputation management agency of M&C Saatchi Group, and its client Anglo American, took home the Diamond Sabre Award for Superior Achievement in Reputation Management at the ceremony held in Germany on Thursday. This is the third year running that Razor has won the top award for the best reputation management campaign in the EMEA region. 27 Mar 2023 Read more

Razor launches Public Affairs practice
Globally award-winning public relations and strategic communications agency Razor - a member of the M&C Saatchi Group South Africa - has announced the launch of a Public Affairs practice as it expands its core services to areas that enable a more modern view of reputation management. 22 Feb 2023 Read more

M&C Saatchi Group bags substantial accolades at the 2022 AdFocus Awards
The M&C Saatchi Group South Africa was shortlisted as finalists in four categories, with specialist agencies within the group being named winners in two award categories at the 2022 AdFocus Awards. 5 Dec 2022 Read more

Razor named Financial Mail AdFocus PR Agency of the Year for second year
The agency has had a highly successful 2022, having also been named African Agency of the Year and shortlisted as the World's Best Corporate Agency by Provoke. 1 Dec 2022 Read more

Connected creativity and radical collaboration underpin an exciting new chapter for M&C Saatchi Group South Africa
An expanded partnership leading the creative group of companies brings new skills and perspectives, amplifying strategic and data smarts, diversity and inclusion, operational agility and creative excellence. 21 Oct 2022 Read more

Razor revolutionises PR with global first in measurement
The Talkability Index brings business metrics to the fore, measuring the real power of brand conversations and earned media. 18 Oct 2022 Read more

Smart business in a tough economy: How 5 small words led the M&C Saatchi Group through the unexpected global pandemic
"We love a good problem." Five small words that underpin the M&C Saatchi Group's Smart Thinking proposition and drove its approach to work and strategy throughout the Covid-19 pandemic. Burger shares his insight into why these five small words are so powerful. 10 Aug 2022 Read more

Brands that establish emotional connections earn the right to own the heartland
In today's high-tech world of product parity, media proliferation and fickle brand loyalty, it has become increasingly difficult to win a majority share of the consumer's head and heart. Consumers are faced with a multitude of choices in every conceivable segment of the market. From cars to computers, appliances to apparel, fast food to fizzy drinks, the choices are endless - making price and product intrinsics difficult to discern. 22 Jul 2022 Read more

Brewing brands to be Africa fit
Africa's population is young and growing and the continent is being touted as the next big growth market for alcoholic beverages. But big brands hoping to tap into this growth must take a step back to make sure their messaging isn't being lost in the wake of Africa's cultural revolution, says Dylan Kruger, strategy partner at M&C Saatchi Abel, part of the M&C Saatchi Group South Africa. 8 Jul 2022 Read more

M&C Saatchi Abel's hot work rewarded at Creative Circle Ad of the Month awards
M&C Saatchi Abel continued a 12-year-long winning streak in the March & April 2022 Creative Circle Ad of the month awards with an agency first - taking 1st, 2nd, and 3rd place across a single category among other accolades on 26 May 2022. 5 Jul 2022 Read more

M&C Saatchi Group approaches mid-year mark with best in show from leadership across SA
As we approach the half-year mark for 2022, M&C Saatchi Group South Africa continues to highlight the smarts held in the Group with leaderships from across the its six agencies lending their insights and expertise to an array of awards taking place in South Africa and abroad. 17 Jun 2022 Read more

PepsiCo appoints M&C Saatchi Abel as lead agency
Advertising agency, M&C Saatchi Abel, has been appointed as lead agency across a portfolio of PepsiCo brands - including, Lay's, Liqui Fruit, and Weet-Bix. 9 Mar 2022 Read more

South African ad agency M&C Saatchi Abel recognised in Fast Company's 2020 World Changing Ideas Global Awards
Fast Company's World Changing Ideas Award recognises the best ideas from across industries that are changing the world for the better. M&C Saatchi Abel has been recognised in six categories including "Best World Changing Idea EMEA Region" for The Street Store. 8 May 2020 Read more

M&C Saatchi Abel celebrates its 10th birthday - a decade of brave dreams
2010 was a challenging time to start a new advertising agency in South Africa, with the local economy still coming to grips with the previous year's financial crisis. Some critics even said there were enough agencies in the market, and certainly no space for a bold new player. 25 Feb 2020 Read more

M&C Saatchi Abel supports SA survey on diversity in the industry
Diversity of thought is something that M&C Saatchi Abel believes in and pursues actively every day and so the agency has pledged its support for the SheSays Survey on Gender Representation, the first-ever look at gender diversity in the South African advertising and marketing sector. The agency is also the headline sponsor of the next SheSays event in Cape Town. 24 Feb 2020 Read more

M&C Saatchi Abel expresses its great sadness at losing the Heineken account
Following a closed two-way pitch between M&C Saatchi Abel and Publicis Machine, Heineken South Africa have globally-aligned with the Publicis Groupe. 13 Dec 2019 Read more

M&C Saatchi Abel enjoys stellar night at 2019 FM AdFocus awards
Rapidly growing creative company scoops Large Advertising Agency of the Year and Partnership of the Year, while its creative chief Neo Mashigo is crowned Industry Leader of the Year
 2 Dec 2019 Read more

Rapidly growing M&C Saatchi Group welcomes Karen Naidoo as Partner, Talent
M&C Saatchi Group South Africa is delighted to announce the appointment of respected industry leader Karen Naidoo as their Partner, Talent. 14 Nov 2019 Read more

M&C Saatchi Abel Johannesburg bolsters creative firepower with new ECD James Cloete
Multiple award-winning creative agency M&C Saatchi Abel has welcomed industry heavy hitter James Cloete into its ranks as executive creative director with a strategic handle on the Standard Bank account. 30 Oct 2019 Read more

M&C Saatchi Abel celebrates Heineken as top beer in SA hat-trick
Heineken was crowned SA's top beer for the third year in a row at the Sunday Times Top Brands Awards that were announced last week. 3 Oct 2019 Read more

What will it take? Driving sales and branding in a flooded market
M&C Saatchi Abel's MWEB Fibre campaign knows what it takes to make you switch to MWEB Fibre 27 Aug 2019 Read more

M&C Saatchi Abel and Hollard to amicably part ways after 5 years
M&C Saatchi Abel and Hollard announce that due to conflict issues, they will be parting ways. 24 Jul 2019 Read more

SA's advertising industry needs to 'woke' up
What does it mean to be 'woke'? For us, being woke is an agenda to be strong out loud, to be deliberate. It's an innate strength we have always possessed, the only difference now is that there are platforms to express it. 5 Jun 2019 Read more

An exceptional talent returns to SA to join the M&C Saatchi Abel Johannesburg leadership team
Faheem Chaudhry, a long-time colleague of the M&C Saatchi Abel founders, has returned to the group. As managing partner, he will assume operational leadership of the Johannesburg agency. 31 May 2019 Read more

M&C Saatchi Abel Group appoints new CFO
One of SA's leading creative agencies, M&C Saatchi Abel, has appointed Graham Mears as the Group's new Chief Financial Officer (CFO). He brings with him over two decades worth of experience as a Chartered Accountant in the financial/marketing industry, with the last four spent within the advertising landscape. He has a wealth of digital experience and, as a result, is a self-confessed 'digital native'. 14 May 2019 Read more

The Suit: The first time I cried in advertising
I was just a 24-year-old account executive (a title which my mother thought was very important), going about my business writing a very important contact report. Then he called - a very senior and important client who couldn't get hold of anyone else, so he got put through to me by the receptionist. He was pissed off. Very, very pissed off. 18 Apr 2019 Read more

The Suit: Don't touch unit trusts
The day the first ad I ever made ran in the Sunday Times. Full Page. Full colour. It was glorious (as a suit, there is nothing quite as thrilling or terrifying as signing off a final DTP laser and then waiting for it to appear in the national newspapers). It was for Old Mutual Unit Trusts. 17 Apr 2019 Read more

The Suit: Being indispensable
Several years ago, a young account manager set up a meeting with me, to have a 'catch-up' [in our industry, "catch-ups" are a great euphemism for 1) I'm resigning or 2) When am I going to be promoted? Interestingly, catch-ups never seem to be about how I'm doing]. 15 Apr 2019 Read more

The Suit: What's your problem?
When I worked in London, my boss was a genius of a man who didn't quite fit the mould. He had a restless mind and was constantly doodling and chatting about potential client problems and possible solutions after meetings and conversations with them. His most powerful problem-solving tools were post-it notes and A3 sketch pads - and the pub. 11 Apr 2019 Read more

Jake Bester assumes the ECD role at M&C Saatchi Abel Cape Town
Neo Mashigo, Chief Creative Officer of the M&C Saatchi Abel Group, has announced that Founding Partner and ECD of the Cape Town Agency, Gordon Ray, will take on a new role at the agency. Jake Bester will take over the ECD responsibilities. 27 Mar 2019 Read more

Jerry Mpufane to take a bite out of the Big Apple
The M&C Saatchi Group has announced that Jerry Mpufane, chairman of the diversified marketing agency's Johannesburg Group, is departing for New York. He will be taking up the position of Hub Head in the Americas for SA Tourism. 15 Mar 2019 Read more

Continental Tyres to captivate South Africans once again with a bold, new campaign
Back in the 1990s, Continental Tyres made South African TV viewers squirm in their seats with an anxiety-provoking ad featuring a driver manoeuvring a car around the roof of a Johannesburg skyscraper, highlighting the effectiveness of the tyres' precision German engineering. Now, M&C Saatchi Abel will be showing how Continental Tyres are 'the future in motion' with a daring new campaign based on a brutally simple idea that effectively shows why the tyre brand is one of the world's best. 8 Mar 2019 Read more

New year, new wins, new brutally simple solutions
The always ambitious M&C Saatchi Abel has begun 2019 with a bang by adding several big name brands - including the likes of Tafel Radler and Continental Tyres - to its ever-expanding client list. 18 Feb 2019 Read more

Insights from an award-winning business
2018 was an eventful year for M&C Saatchi Abel, with the integrated, creative advertising agency winning several awards, amongst which were six Creative Circle Ad of The Month awards, an Apex award, 10 Loeries (including a Grand Prix for the Nando's #RightMyName campaign) and an Epica award. In addition, the company's Founding Partner and CEO, Mike Abel, was named as Business Achiever of the Year at the ABSA Jewish Achiever Awards and M&C Saatchi Abel itself was listed as one of the top five creative agencies in the country in the Loeries 2018 official rankings. 14 Dec 2018 Read more

Are we moving fast enough?
The race between agencies and culture in the connected age 21 Nov 2018 Read more

New campaign celebrates Spree and Superbalist merger
To announce the merger between two of South Africa's leading online fashion retailers, Spree and Superbalist, M&C Saatchi Abel was enlisted to create a campaign that would communicate how, as the post-merge brand, will become the online fashion retailer in SA - with an even bigger offering comprising more fashion, more categories and more choice for more people. 6 Nov 2018 Read more

M&C Saatchi Abel clients triumph at Sunday Times Top Brands
At the recently held Sunday Times Top Brands Awards, three of the brands within multi-award-winning creative agency, M&C Saatchi Abel's portfolio took top spots in their respective categories, as voted by 3,500 members of the public. 5 Nov 2018 Read more

M&C Saatchi Abel gives light to new Nelson Mandela Bay precinct
M&C Saatchi Abel has led a consortium that has won a bid to design a new precinct for Nelson Mandela Bay to honour Madiba's contribution to South Africa, as well as elevate the city's status as a hub for socio-economic transformation, tourism and employment opportunities. The city hosted a competition open to all South Africans to submit their ideas, but it was the Nelson Mandela Bay Tower of Light concept that ultimately won. 17 Oct 2018 Read more

M&C Saatchi Abel turns on the heat at Loeries 2018!
Spearheaded by the Nando's #rightmyname campaign, M&C Saatchi Abel brought home 14 new birds across a spread of blue-chip clients. 24 Aug 2018 Read more

M&C Saatchi Abel and 10x Investments #StopDaylightRobbery and grab an Apex Award
M&C Saatchi Abel, together with 10x Investments, have been awarded in the Change category at the 2018 Apex Awards. The #StopDaylightRobbery campaign, which was designed to highlight the high investment fees of 10X competitors and the impact they have on your retirement, was acknowledged with a bronze award at the ceremony held at the Sandton Convention Centre on Monday night. 18 Jul 2018 Read more

Weylandts comes home to M&C Saatchi Abel
Weylandts has appointed M&C Saatchi Abel as its lead agency for all marketing and communications activity. The appointment is testimony to the power of a relationship which started more than a decade ago between founder Chris Weylandt and the partners at M&C Saatchi Abel. 12 Jun 2018 Read more

Keep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same-sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why this must change. 12 Apr 2018 Read more

Five Roses goes on a journey to Sri Lanka with M&C Saatchi Abel
Sri Lanka is the magnificent location of Five Roses' new ad, selected not only because of its historic contribution to tea culture (Five Roses' Ceylon Blend does, after all, begin in the tea fields of Sri Lanka - the home of Ceylon tea), but also because of the feeling of wonder and magic that is an intrinsic part of this destination. 9 Mar 2018 Read more

Dalmatian tops off new business streak with Protea Hotels by Marriott win
Dalmatian has recently been awarded the Protea Hotels by Marriott advertising account. The new account gain was the outcome of a hotly contested, three-way pitch and consolidates a particularly successful business acquisition phase for the agency. 23 Feb 2018 Read more

Nando's and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname
In their quest to highlight typically South African challenges, Nando's, together with its advertising agency M&C Saatchi Abel, has launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. 22 Feb 2018 Read more

Makosha Maja-Rasethaba named new partner at M&C Saatchi Abel
M&C Saatchi Abel congratulates Makosha Maja-Rasethaba on her recent appointment as partner and head of strategy for the Johannesburg agency. 30 Jan 2018 Read more

M&C Saatchi Abel joins with Lexus and Automark to start 2018 in the fast lane
M&C Saatchi Abel Johannesburg is celebrating more than the dawn of a new year this January: the agency is also toasting the win of two covetable motoring accounts - Lexus and Automark. 18 Jan 2018 Read more

M&C Saatchi Abel celebrates an African Christmas with Bakers biscuits
South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That's why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. 18 Dec 2017 Read more teams up with M&C Saatchi Abel to spread Christmas cheer and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. 14 Dec 2017 Read more

Global Street Store Day is launched to celebrate the 700th Street Store
On 14 January 2014, M&C Saatchi Abel hosted the first-ever Street Store event in Cape Town - a rent-free, premises-free, pop-up clothing 'store' for the homeless. The Street Store is stocked with donations from the public and the homeless can enjoy a dignified 'shopping' experience for free. 24 Nov 2017 Read more

M&C Saatchi Abel drives another challenger brand to the top
M&C Saatchi Abel has joined forces with tyre fitment specialists BestDrive, creating an ad that is sure to make this challenger brand top of mind. 21 Nov 2017 Read more

M&C Saatchi Abel and change South Africans' perceptions around online shopping
Every family has their go-to guy; the person whose name gets called every time mom or dad needs something, big or small. 24 Oct 2017 Read more

Hollard's new campaign gives insurance purchasers more reasons to celebrate
Purchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy that meets their needs exactly. 16 Oct 2017 Read more

Zang caffeinated chocolate launches an animated series to fight sleep
Zang is a caffeinated chocolate - a delicious weapon to fend off drowsiness and fight sleep. 6 Oct 2017 Read more

Zeitz Museum of Contemporary Art Africa launches with iconic brand identity
New logo and brand identity created by M&C Saatchi Abel for the Zeitz MOCAA 19 Sep 2017 Read more

If it's not about the work, then what's it about?
After spending my first 10 years in advertising working in account management, I moved into the people and HR space as Partner: Talent for the M&C Saatchi Abel group of companies in 2014. 18 Sep 2017 Read more

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth
Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth. The agency will be tasked with building on the brand's legendary intrinsic story and with continuing to develop a powerful emotive connection with its various target audiences across South Africa and Namibia. 15 Sep 2017 Read more

Homegrown business Mr Delivery gets a bold and bright brand makeover
New look and feel positions Mr D Food as the premier food delivery service in SA...  28 Aug 2017 Read more

Make a bad decision from time to time
Why creative success requires bravery and intuition 16 Aug 2017 Read more

The M&C Saatchi Group SA announces two key digital appointments
The M&C Saatchi Group in South Africa has appointed Dallas du Toit as Creative Partner: Digital. His primary task will be to continue to grow a world-class digital capability within the SA Group by partnering with Founding Partner and Executive Creative Director (CPT) Gordon Ray as well as Neo Mashigo, Creative Partner: Group 18 Jul 2017 Read more

M&C Saatchi Abel shines at Apex Awards 2017
Nando's and Heineken's Strongbow win key creative effectiveness awards for the first time... 13 Jul 2017 Read more

Bold campaign shows how high fees are eating your retirement savings
10X Investments and Nik Rabinowitz are on a mission to #StopDaylightRobbery in the SA retirement fund industry 28 Jun 2017 Read more

Are you confusing success and achievement?
I have just returned from an inspiring and thought provoking trip to New York, where the M&C Saatchi global network of 29 offices met for three days. 20 Jun 2017 Read more

Mike Abel
Ask me whether the economic value of creativity has been historically undervalued in South Africa, and I'll say: Yes. Enormously so. A recent Business Times article published on 12 March 2017 even highlighted the extent to which South Africa's creative agencies and creative professionals are overlooked with regard to their economic value. 30 May 2017 Read more

Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals
As one of South Africa's most beloved cheese brands, Lancewood® is a key ingredient in that most revered of local pastimes: the braai. It was a natural step, therefore, for Lancewood® to sponsor the popular reality TV series, Ultimate Braai Master, as it entered its fifth season. 12 Apr 2017 Read more

M&C Saatchi Abel Joburg appoints Adam Weber as partner and executive creative director
Top talent joins a growing and globally connected federation of entrepreneurs 4 Apr 2017 Read more

How ad agencies can apply their creative smarts to inspiring and nurturing talent
As the insiders well know, the world of advertising is driven by the need to deliver something unique, compelling and commercially powerful - every day. For those working in this dynamic and fast paced environment, it is imperative to have the freedom of thought and internal energy that daily, creative work demands. From creative directors to strategists and account managers, everybody needs constant motivation, affirmation and inspiration from those around them. In short, staff members need emotional and mental fuel to keep stoking that creative fire. 31 Mar 2017 Read more

Hollard ad campaign combines quirk and colour to highlight key social initiatives
With the vision of enabling better futures, the campaign draws attention to how Hollard is touching and improving South African lives... 30 Mar 2017 Read more

M&C Saatchi Abel forges alliance with Zeitz Museum of Contemporary Art Africa
In keeping with its longstanding tradition of incorporating art into the fabric of its identity, advertising agency M&C Saatchi Abel has cemented a close affiliation with Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), which is a public not-for-profit cultural institution. Zeitz MOCAA was established in 2013 through a partnership between the V&A Waterfront and Jochen Zeitz. 2 Mar 2017 Read more

Have retailers trained SA consumers to shop on sale?
Plus five tips for local retailers to drive full-price purchase 21 Feb 2017 Read more

BestDrive campaign takes a good-natured stab at cunning tyre dealerships
When it comes to motorcar maintenance and repairs, consumers are understandably wary of being misled by unscrupulous tyre dealerships and mechanics. In a tongue-in-cheek television commercial developed with advertising agency M&C Saatchi Abel CT, tyre fitment specialists BestDrive make light of this skepticism and present South African drivers with a new solution. 17 Feb 2017 Read more

M&C Saatchi Group makes key leadership appointments following solid growth
On the back of an impressive year of growth for many of its newly acquired agencies, the M&C Saatchi Group (South Africa/Africa) has promoted Jerry Mpufane, Group Managing Director (Gauteng), to Chairperson of the M&C Saatchi Johannesburg Group of Companies. Alan Bell, former Managing Director at The Hardy Boys, has been appointed Partner and Managing Director at M&C Saatchi Abel's Johannesburg office. 15 Feb 2017 Read more

Nando's SA invites local bigwigs to put all beef aside on Reconciliation Day
Apart from being the happy day on which many South Africans kick off their summer holiday, the 16th of December in South Africa is Reconciliation Day. This is a day of national unity and goodwill, where personal issues (colloquially referred to as ‘beef') with adversaries are set aside. 10 Feb 2017 Read more

Giving a voice to two billion people to save their habitat
The Food and Agriculture Organisation of the United Nations (FAO), in collaboration with South African advertising agency M&C Saatchi Abel, has launched an emotive video shot in the heart of Africa to draw attention to the plight of the world's disappearing dryland forests and the two billion people who depend on them. 8 Feb 2017 Read more

No laughing matter: South Africans are losing 40% of retirement savings to high fees
10X Investments and Nik Rabinowitz partner on campaign to #StopDaylightRobbery in the SA Retirement Fund Industry 1 Feb 2017 Read more

M&C Saatchi Abel CT takes Santa 'jolling' in a fun and festive Jozi
Humorous #santasbigbreak campaign highlights the ease of shopping online 29 Nov 2016 Read more

Remixing natural beauty into urban Jozi with Strongbow Apple Cider
Jozi market-goers were recently surprised and delighted as 8,000 paper butterflies were released into the air above the popular Neighbourgoods Market in Braamfontein. 22 Nov 2016 Read more

#StopDaylightRobbery campaign brings transparency (and chainsaws) to financial services
During a time of low returns and high market volatility, investors are particularly vulnerable to the high management fees that many local fund managers have become accustomed to charging. In order to shine a light on what financial services provider 10X Investments calls "daylight robbery", the company partnered with advertising agency M&C Saatchi Abel to create a hard-hitting and highly visual campaign. 28 Oct 2016 Read more

Robert Grace
There has been much publicity, mostly negative, when scanning articles online around the launch of Apple's iPhone 7. In fact it's been a largely negative year for the world's most valuable company (depending on when you check the list) with Apple's revenues declining for the first time in 13 years earlier this year and iPhone sales down. And then one just has to read the mostly negative "tech report" reviews of the new iPhone 7's features and many would recite the nostalgic view that without Steve Jobs the future is isn't quite so peachy for Apple. But this is based on a view that the core of Apple's business is making and selling slightly better products. But that is a very narrow view. 20 Oct 2016 Read more

The power of new
In 2015 Bloomberg ranked South Africa the second "most stressed out" nation in the world, according to the Mail & Guardian. Plus, with the sixth highest number of shopping centres in the world, South African consumers love to shop. But what's the connection between the two? 14 Oct 2016 Read more

SA digital agency Creative Spark launches new look
Reflects impacts and innovation within the M&C Saatchi Group 26 Sep 2016 Read more

This is not a sanitary pad
In 1928, Belgian surrealist painter Rene Magritte painted a pipe. Below it, he painted, "Ceci n'est pas une pipe." (French for "This is not a pipe.") "The famous pipe. How people reproached me for it!" he later said. "And yet, could you stuff the pipe? No, it's just a representation... So if I'd written, 'This is a pipe', I'd have been lying!" 13 Sep 2016 Read more

A haunting solution for the student market
The student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being 'sold' to. And discerning about where they spend their limited disposable income. So, if you're a brand marketing to students, how do you surprise, engage and coerce them? You box clever. 5 Jul 2016 Read more

Striking gallery-style new offices for M&C Saatchi Abel in Johannesburg
"Brutal Simplicity of Thought" is the abiding philosophy of M&C Saatchi Abel and one that could well serve as the impetus behind the interior design of the advertising agency's new Johannesburg premises. Restrained, contemporary and modelled on a "less is more" ethos, with the inherent ability to age gracefully, the new offices, based at number nine, 8th Street, Houghton, seamlessly parallel the agency's award-winning work. 8 Jun 2016 Read more

M&C Saatchi Abel helps #GiveChildhoodBack to Africa's youngest patients
In October 2015, the Paediatric ICU (PICU) at the Red Cross War Memorial Children's Hospital embarked upon a R100m-plus expansion and upgrade. The building will cost R75m and ICU equipment a further R25m. Faced with a chronic shortage of paediatric Intensive Care Unit (ICU) beds in Africa, the project will improve intensive care services for critically ill and injured children. The 22-bed PICU is the largest ICU for children in Africa, but simply cannot meet current demands. 19 Apr 2016 Read more

Jacques Burger
We live in an age where information is readily available... and without doubt, there is lots of it. Indeed, it is estimated that in 2011 alone, 1.8 zettabytes of information was created, which is the equivalent of 200 billion HD movies - and this figure doubles every two years. But if information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today - and are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better? 8 Mar 2016 Read more

M&C Saatchi Abel brings a touch of wonder to Design Indaba 2016
At this year's Design Indaba, Nedbank underscored its positioning as South Africa's green and caring bank with its innovative Wonderland Project. M&C Saatchi Abel created and executed the project which seeks to transform decommissioned ATMs into 'works of wonder'. The project challenged all 2016 Design Indaba delegates to submit their ideas of how these terminals can be repurposed for social benefit. 3 Mar 2016 Read more

The Bakers 'Bokke' Iced Zoo Biscuit - a clever, well-timed idea
A simple, clever and well-timed idea can be very rewarding. This was the case with the South African Bakers Iced Zoo® Biscuit social media post created by M&C Saatchi Abel Gauteng - wishing the Springboks well for the semi-final match in the Rugby World Cup. 5 Nov 2015 Read more

Edgars - a fashion content curator
Earlier this year, leading retailer Edgars partnered with advertising agency M&C Saatchi Abel to give its website a complete makeover. Having identified key consumer trends, as well as consumers' increasing online savvy, Edgars launched a new website in July 2015 that serves as a dynamic platform for fashion advice and information. 15 Oct 2015 Read more

Why your brand needs a purpose
Marketing and advertising insights from the World Retail Congress... 14 Aug 2015 Read more

Motivating for a measurement makeover
Kids say the funniest things. On a recent trip back from the vet, my six-year-old piped up in the back of the car and casually asked my wife if she had been neutered yet. 28 Jul 2015 Read more