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 | TOM COREY AND ERICA CLERF For years, marketers in the consumer-packaged goods sector have counted on third-party cookies to define and segment their audiences, reach prospects, target their offerings and communication... read |
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 | | In a bid to cater to the growing demand for meat-free food options, Burger King South Africa has introduced a plant-based Whopper, Vegan Royale and Vegan Nuggets to its local menu...read |
|  | JEREMY OSBORNE As consumer behaviour continues changes, retailers are increasingly having to position themselves to provide omnichannel services that meet these evolving digital consumer expectations...read |
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| CRM |
 | ANDREW BOURNE The term 'customer engagement' is arguably one of the biggest buzzwords in today's business landscape... Read |
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| FMCG |
 | ISSUED BY HEINEKEN BEVERAGES With the launch of the groundbreaking Extreme House and Extreme Soul sensory music variants - a world-first-of-its-kind innovation - this unstoppable brand connects with Mzansi's popular urban music culture... Read |
| Franchising |
 | IMRAN SALIE At the end of August 2021, the Franchising Association of South Africa held a two-day virtual conference where various delegates from different industries gave talks on franchising in their respective sectors... Read |
| Retail Marketing |
 | BRENDAN SEERY Timing is good, message is good, and Siya is a great ambassador; Bidvest gesture an example other companies would do well to emulate... Read |
| Africa |
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 | it is vaccination production that is the key to pandemic-proofing the continent... Read |
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 | With the success of its electronics business, Samsung has been recognised globally as an industry leader in technology and now ranked as a top 10 global brand. |
| Quotes |
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Deborah Norville "When you're true to who you are, amazing things happen." |
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