The Cell C banner has caused quite a splash since it's prominent placement outside the Worldwear Shopping Centre over a week ago... and subsequently all over social media. The "little guys" have been applauding its creator ever since. Is this the beginning of the Great Consumer War? Aki Kalliatakis reckons it is, if customer service standards don't improve. Catherine Milward-Bridges says we need to take a whip to bad service if we want to avoid this kind of negative exposure. And while it's long been considered that the business world is no place for feelings, your customers would disagree. So how can you win with social customer care this festive season? Paul Roberts gives us some insight...
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