Hook, Line & Sinker expands SAP partnership into the Middle East

This expansion further reinforces the agency’s growing reputation in B2B technology and executive communications, with HLS already supporting SAP leadership teams across South Africa, Africa and Germany. SAP MENA is recognised as one of SAP’s fastest-growing global markets, with operations spanning 12 offices across the region. The mandate will focus on strengthening executive presence through strategic content aligned to regional business priorities and market relevance.

Over the past six years, HLS has established itself as an integrated PR and marketing consultancy supporting global business and consumer brands across Africa, Europe and the Middle East. The agency combines media relations with SEO-driven content, LinkedIn strategy, podcast production and multimedia storytelling.

“The Middle East is rapidly emerging as one of the most influential global markets for AI, cloud and digital transformation,” says Adam Hunter, managing director of Hook, Line & Sinker. “As communications continues shifting closer to business strategy, organisations are placing greater focus on executive visibility, digital influence and leadership positioning to strengthen trust and commercial impact across competitive global markets. We look forward to supporting SAP UAE leaders through a content-led approach focused on engagement and influence across the region.”

For further information about Hook, Line & Sinker visit www.hooklinesinker.co.za