Cookies crumble as digeracy sets in

[Rudy Nadler-Nir] If you Google "European law" "cookies", you will find only 78 300 mentions. In comparison, "iPad 2" creams it with 162 000 000 mentions. Seventy eight thousand mentions are a subdued response to a development that is likely to have major repercussions on the way we, marketers, do our job. 5 Apr 2011 11:09

[IMCC] Targeted, less intrusive advertising needed - Walter Pike

[Sindy Peters: Africa editor] Walter Pike believes that the whole premise of interrupting people through advertising is falling away as people are connecting and consuming media in different ways, making old methods of advertising irrelevant. Pike was speaking on day two of the Integrated Marketing Communication Conference on Thursday, 28 October 2010. [presentation] 29 Oct 2010 10:57

Targeted advertising in upmarket parking garages

According to Primedia Unlimited's shopping mall advertising specialist, Primall Media, affluent women absorb relevant advertising messages in the shopping mall environment, where they spend significant amounts of leisure time. 10 Sep 2010 09:48

An economy of attention

[Derek Abdinor] Remember the Minority Report? Tom Cruise doing non-ergonomic digital manipulation, spidery nanobots, albino soothsayers, and billboards and cereal boxes delivering targeted advertising straight to him based on what we assume were his tastes and peccadilloes. Science fiction, sure, but Internet services have made this targeted marketing for the individual possible for years. 25 Sep 2007 08:52

Black consumers aren't white

[Siyabonga Sibiya] The strong South African economy and the growth of the black middle class have been responsible for many opportunities for South African companies. These opportunities have also seen advertisers caught with the need to attract new black consumers without isolating and losing their traditional white market. Unfortunately most companies are getting caught with their pants down – choosing middle of the road campaigns that fall into the void of untargeted advertising. 17 Aug 2007 10:20

Evolving Consumer Relations Marketing in a new Digital World

[Alex Meiring] What is it that all brands want and all advertising agencies promise? We are consumer focused. We produce targeted advertising to the right people, at the right time, a 360-degree solution, one version of your truth everywhere, every time, always... and our approach is holistically unique. 8 Sep 2005 13:00

DoubleClick discontinues 'Big Brother' web tracking service

Global banner advertiser, DoubleClick, dropped its Intelligent Targeting service, which tracked web browsing habits with the intention of funneling targeted advertising reflecting a web viewer's personal interests. 10 Jan 2002 12:49