Augmented-reality print ads: Are they worth it?

[Craig Kolb] In the May 2011 issue of CAR magazine, a new type of advertising was introduced - augmented-reality print advertising. The advert in question was a double-page spread, advertising a Mercedes CL63 AMG. It combined print with online content in a novel way. Acentric conducted an ad test with 79 members of the Acentric online panel, in order to examine the adverts performance. 27 Sep 2011 10:58

Smart phone impressions grow in second quarter

InMobi, an independent mobile advertising network, has released its Mobile Insights report Quarter 2 2011, which shows that South Africa has seen a smartphone impressions growth of 21% over the past quarter. It also shows 2.6 billion mobile advertising impressions in South Africa. 30 Aug 2011 09:59

Android to drive doubling of smartphone market by 2016

The global smartphone market will double in size by 2016 to hit shipments of 653 million, predicts Ovum in a new forecast*. Android will drive the growth and will emerge as the dominant platform, dramatically outperforming Apple with a massive 20.5% lead on market share, finds the independent telecoms analyst. 4 Apr 2011 10:24

Most broadcasters to increase technology spend in 2011

LONDON, UK: More than half of broadcasters plan to invest more in technology in 2011 thanks to strengthening advertising spend and renewed confidence in the outlook for the sector, according to an Ovum survey. 4 Apr 2011 10:17

The smartphone market is there to be won

LONDON, UK: Gone are the days consumers choose mobile phones based solely on their features and functions. New research by GfK shows that smartphone owners in key global markets buy into the 'experiences' created by the mobile ecosystem and the majority (56%) are 'keeping their options open', when deciding their next smartphone purchase. 3 Dec 2010 10:51

August 2010 US mobile subscriber market share

RESTON, US: comScore, Inc. yesterday, 6 October 2010, released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending August 2010. 7 Oct 2010 09:55