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Marketing & Media

Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services, says 2023 is the year of sponsorship and explains how to achieve this successfully

Marketing & Media

#BizTrends2023: The year of sponsorship

Judith Mugeni 11 Jan 2023

Marketing & Media

Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

Long-term digital marketing - the winning strategy

Marketing & Media

Long-term digital marketing - the winning strategy

Issued by Broad Media 13 Sep 2022

Source © Mark Bowden Marketers need to clarify some of the misperceptions about the role of marketing in the boardroom

Marketing & Media

7 steps to clarify the role of marketing in the boardroom

Prof Marius Wait and Dr Beate Stiehler-Mulder 1 Sep 2022

Here's what your marketing leadership should be focused on

Marketing & Media

Here's what your marketing leadership should be focused on

Neil Pursey 28 Feb 2022

Stephane Rogovsky

Marketing & Media

IAB SA Digital Influencer Marketing Committee launches Document On Definitions

28 Sep 2021

Loyalty is priceless

Marketing & Media

Loyalty is priceless

Issued by Luxury Brands 1 Jun 2020

Business marketing tips during lockdown

Marketing & Media

Business marketing tips during lockdown

Sylvia Schutte 5 May 2020

#BizTrends2020: Creativity in a data lead world

Marketing & Media

#BizTrends2020: Creativity in a data lead world

Quanita Salie 8 Jan 2020

#TechBytes 9: Agile Marketing Metrics

ICT

#TechBytes 9: Agile Marketing Metrics

20 May 2019

#TechBytes 8: Implementing agile marketing

ICT

#TechBytes 8: Implementing agile marketing

13 May 2019

Marketing & Media

MA(SA) upgrades marketing designations, launches masterclasses, workshops

21 Feb 2017

Marketers, set up your ad agency KPIs to exceed yours!

Marketing & Media

Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe 27 Jul 2016

Victoria Falls, Zimbabwe

Marketing & Media

OOH measurement across Africa explored at PAMRO

19 Jul 2016

Elements of a great content marketing strategy

Marketing & Media

Elements of a great content marketing strategy

Charles Mburugu 6 Jul 2016

Measuring marketing ROI needs new metrics

Marketing & Media

Measuring marketing ROI needs new metrics

29 Feb 2016

Accountability is key to marketing in a recession

Marketing & Media

Accountability is key to marketing in a recession

Noëleen Bruton 27 Aug 2015

Content Marketer's Guide to Analytics released by LSM

Marketing & Media

Content Marketer's Guide to Analytics released by LSM

3 Jun 2015

Andrea Mitchell

Marketing & Media

DigiChat with Andrea: Content Marketing

Andrea Mitchell 21 Jan 2015

Measuring your marketing impact

Marketing & Media

Measuring your marketing impact

Charles Stretch 22 Jul 2014

The future of marketing metrics: Customer equity

Marketing & Media

The future of marketing metrics: Customer equity

Lisa Basson 10 Mar 2014

Marketing & Media

The bad image of marketing metrics and how to overcome it

Dunja Kartte 5 Feb 2014

Canada's online banking trends

Retail

Canada's online banking trends

28 Jul 2011

Retail

Sharp to demystify the six myths of retailing

23 Jul 2008

Marketing & Media

Marketing chiefs more challenged than ever before

29 Jun 2006

Marketing & Media

Marketing still not on the balance sheet

Michael Goldman 27 Sep 2005