[Thought Leadership Digibate] 10: Can Africa lead the creative revolution globally?

[Ingrid von Stein] The tenth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com focused on perspectives into the African consumer market. If you missed the Digibate, download or listen to the podcast which is now available. 26 Apr 2013 05:04

[2013 trends] Africa finding its own solutions using mobile tech

[Dr KF Lai] There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57

[2013 trends] Radio raises the volume

[Matona Sakupwanya] Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. 21 Jan 2013 11:40

[Thought Leadership Digibate] 09: Digital, mobile research in Africa

[Ingrid von Stein] The ninth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Cape Town, focused on the relevance of digital and mobile research in Africa. If you missed the Digibate, download or listen to the podcast which is now available. 6 Dec 2012 10:10

[Thought Leadership Digibate] 08: Choosing the right agency for your brand

The eighth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, focused on choosing the right agency for your brand. If you missed the Digibate, download or listen to the podcast which is now available. 31 Aug 2012 12:16

[Thought Leadership Digibates] 07: To converge or not to converge

To converge or not to converge was the topic under discussion at the seventh Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Cape Town. The insights shared by the panel highlighted current industry trends in the South African marketplace. 14 Aug 2012 10:56

Seventh Thought Leadership Digibate to focus on integration

The seventh Thought Leadership Digibate, hosed by Aegis Media, in conjunction with Bizcommunity.com, will debate and discuss the importance of integration in the way agencies operate. The event will be held on 3 August 2012 in Cape Town and will stream live on www.bizradio.co.za from 9.30am to 11am. 27 Jul 2012 09:10

EXCLUSIVE: Punk'd out of ATL funk

[Herman Manson: @marklives] Alistair King, group creative director of the King James Group, doesn't bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work. 6 Feb 2012 14:06

[2012 trends] Thoughts to challenge SA's communications industry

[Marcus Sorour] With social media and connectivity transforming communications, clients are asking for dedicated, proactive and tech-savvy teams who can provide content and counsel which talks beyond 'the product' and positions them as industry leaders. Lower marketing budgets and higher client expectations means agencies need to continually develop and deliver more to address the challenges faced by the communications industry in 2012. 27 Jan 2012 14:16

[2012 trends] The year of short-term commitments

[Agnes Barnard] As the world gets hotter and we become more connected, and brand interaction is now a conversation and no longer a monologue, the trend we are seeing coming through loud and clear are those of "short-term" commitments. 23 Jan 2012 15:17

[2012 trends] Strong and continued growth for social media

[John Beale & Heike Meyburgh] With 2011 in the rearview mirror, we expect a strong and continued growth on various social media platforms in 2012. The increased online penetration and a strong drive from mobile operators to connect more people to the internet through smartphones or dongles will undoubtedly lead to more people joining social networks. 23 Jan 2012 12:26

[2012 trends] Email marketing trends shaping the year ahead

[Warren Moss] Despite what the doomsday predictions say, email will not become irrelevant due to the rise of social media. As one of the most cost-effective and efficient eMarketing service offerings, email marketing is expected to continue to be a crucial part of the digital marketing mix in 2012. 20 Jan 2012 13:52

[2012 trends] 12 thoughts for the mobile space

[Petros Kondos] Marketing and communication via mobile media and the web are always evolving. New players in the space appear and disappear, almost on a monthly basis. As we all progress with the new and exciting opportunities that they open up, we can only explore further, fail, move on and start again. 13 Jan 2012 11:22