Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.
By Charles Stretch 15 Apr 2014 10:43
Microsoft Dynamics Africa 2014, which was held 4-5 February 2014, focused predominantly on four main industries - financial services, public sector, manufacturing and retail.
6 Feb 2014 13:43
It may sound strange that Deloitte is advising retailers to start playing games, but it sees great opportunities for retailers to engage with consumers using elements of game theory (gamification).
30 Nov 2012 09:42
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26
There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa.
By Mongezi Mtati 30 Oct 2012 15:02
Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders.
26 Sep 2012 10:36
Customer engagement is not about creating communities. It's not about providing better service. It's not about gamification of the customer relationship, or about more effective marketing automation, or about establishing channels for co-creation of products or services. It's about all those things, and a lot more.
By Christopher J. Bucholtz 12 Sep 2012 23:10
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