It may sound strange that Deloitte is advising retailers to start playing games, but it sees great opportunities for retailers to engage with consumers using elements of game theory (gamification).
30 Nov 2012 09:42
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26
There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa.
By Mongezi Mtati 30 Oct 2012 15:02
Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders.
26 Sep 2012 10:36
Customer engagement is not about creating communities. It's not about providing better service. It's not about gamification of the customer relationship, or about more effective marketing automation, or about establishing channels for co-creation of products or services. It's about all those things, and a lot more.
By Christopher J. Bucholtz 12 Sep 2012 23:10
In the third part of this four-article series I drilled deeper into best practices for mobile-email optimisation, since this is a critical aspect of message retention from desktop to the handheld environment and something that can't ignored if you're serious about having a proper multi-channel strategy.
By Wikus Engelbrecht 4 Jul 2012 11:06
In the second part of the this four-article series I discussed some opportunities around the convergence of email with social and mobile, with insights and basic practical tips on how to integrate and manage your cross-channel voice. In this part I drill deeper into best practices for mobile-email optimisation, since this is a critical aspect of message consistency from the desktop to the handheld environment and something that can't ignored in a solid multi-channel strategy.
By Wikus Engelbrecht 27 Jun 2012 12:39
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