Leigh Crymble
Leigh Crymble is a behavioural linguist and language practitioner and founded BreadCrumbs in 2019 - South Africa's first Behavioural Linguistics firm that is rooted in behavioural theory and combines sociolinguistics, psychology and marketing principles to create personalised and persuasive communication.
Marketing & Media South Africa ranks 2nd as country with most reliable Covid-19 newsLeigh Crymble 14 Apr 2020 Marketing & Media Behavioural linguistics: Marketing and the science of languageLeigh Crymble 23 Jan 2020 Marketing & Media Potayto, Potarto: How this Super Bowl ad changed how I see marketingLeigh Crymble 17 Feb 2017 |