Profile

Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor TRENDAFRiCA.co.za.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

By Louise Marsland 1 day ago

[NewsMaker] Nitesh Matai - GM at Nu Metro Cinemas

Nu Metro Cinemas has a new general manager in Nitesh Matai, who was promoted from marketing executive in December...

By Louise Marsland 28 Jan 2016

[NewsMaker] Bridget Johnson

One of South Africa's most awarded and respected creative talents, Bridget Johnson, was appointed as a creative partner at M&C Saatchi Abel Jhb, at the end of last year...

By Louise Marsland 21 Jan 2016

[NewsMaker] Tiaan Nagel - editor of House and Leisure

Tiaan Nagel is the new editor of House and Leisure for Associated Media...

By Louise Marsland 14 Jan 2016

[TrendTalk] 2015 was a hairy year

From manbuns to nutscaping, political meltdowns and economic downturns, The Donald Trump reality show, global terrorism and war, 2015 was a challenging year, to put it mildly...

By Louise Marsland 12 Jan 2016

[NewsMaker] Bongani Siqoko

Bongani Siqoko will take over as the new editor of the Sunday Times on Monday, 11 January 2016. Siqoko was appointed editor of East London's Daily Dispatch, Saturday Dispatch and DispatchLive in June 2013...

By Louise Marsland 7 Jan 2016

[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series...

By Louise Marsland 26 Nov 2015

[TrendTalk] Dear Santa, I want...

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season...

By Louise Marsland 20 Nov 2015

[NewsMaker] Ashantha Thompson

Ashantha Thompson has been appointed as a non-executive director to House of Brave. The former CEO of Grid Worldwide Branding and Design will assist in growing the brand internalisation, content marketing and PR divisions...

By Louise Marsland 19 Nov 2015

[TrendTalk] Social solidarity in times of tragedy

The tragic events of the past few days, both in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. Mainstream media has come in for this kind of criticism many times...

By Louise Marsland 16 Nov 2015

[TrendTalk] Amazon's new 'billboard' book store

Amazon just opened its first book store in Seattle stocked with books at the same discounted price as on its website. Is this a new disruption for the book publishing industry or just a giant interactive billboard for Amazon..?

By Louise Marsland 6 Nov 2015

[NewsMaker] Riaan Wolmarans

Riaan Wolmarans has returned to the Times Media stable after a couple of years exploring the world of advertising, as TML's Head of Audience Development...

By Louise Marsland 5 Nov 2015

[TrendTalk] Bringing home the bacon

I learned something this week: people don't fear death, as long as there's bacon. Not since the New York Times put peas in its guacamole recipe or Professor Tim Noakes told us to eat more butter, has there been such an outcry over food...

By Louise Marsland 30 Oct 2015

[Communications] Current media view on PR

Six editors and senior journalists were polled to find out their views on current working relationships with the public relations industry, as well as what their needs are in a leaner, under-resourced media industry...

By Louise Marsland 28 Oct 2015

[Communications] Tips for crafting a PR career

Since we've pegged PR as a top career choice, we asked top communications professionals what advice they would give young public relations professionals entering the industry...

By Louise Marsland 28 Oct 2015

[Communications] Global communications trends

Changes in the media landscape have dramatically altered the practice of public relations and media relations. Finding and reporting the news is very different today...

By Louise Marsland 27 Oct 2015

[Communications] PR: the job for the decade

This is the time for PR to shine. There has never been a more challenging space, nor a time when public relations skills in earned media are critical in the content revolution sweeping the marketing communications industry globally...

By Louise Marsland 26 Oct 2015

[TrendTalk] The hashtag revolution

Social media, as we have noted in other revolutions globally, has been the catalyst in changing perceptions, providing witness accounts, and creating a groundswell of support...

By Louise Marsland 23 Oct 2015

[NewsMaker] Dominic Malan

Dominic Malan was appointed Group Managing Director for Carat sub-Saharan Africa from 1 September. Malan joined the group a year ago as Strategy and Client director for the Dentsu Aegis Network...

By Louise Marsland 21 Oct 2015

[TrendTalk] The emojis of language

We are becoming a more visual society and our 'language' is evolving to include visual representations like emoticons to show our feelings. But do emojis belong in official communications and in media?...

By Louise Marsland 16 Oct 2015

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