Profile

Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
#TRENDING: What does it take to be a "breakthrough" brand?

Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand...

By Louise Marsland 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature...

By Louise Marsland 5 Aug 2016

#TRENDING: Stop the world, I want to get off

How would you describe this year? The #2016in3words hashtag went viral globally over the weekend...

By Louise Marsland 18 Jul 2016

#TRENDING: How creatives can lead us to a circular economy

The creative industries are key to building a circular economy which reduces waste and makes economic sense for brands...

By Louise Marsland 8 Jul 2016

#MobileFocus: Mobile apps have changed communication

Polymorph CEO, Richard Barry, was interviewed by Louise Marsland for Bizcommunity.com on the latest trends in mobile apps...

By Louise Marsland 1 Jul 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

#Trending: Are we living in an alien's computer game?

Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated...

By Louise Marsland 6 Jun 2016

[Shopper Marketing] Brand groupies and the death of friction

Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape...

By Louise Marsland 6 Jun 2016

The future of TV is here

Channels Television, Nigeria, chairman, John Momah talks to Bizcommunity.com about the challenges of standardising audience measurement...

By Louise Marsland 3 Jun 2016

[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

#TRENDING: Best new products this year

I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back...

By Louise Marsland 23 May 2016

#TRENDING: Will a robot take your job?

The disruption of work - from hiring, to new industries and the new skills required to remain relevant in the future - is going to be massive, says trend guru Dion Chang...

By Louise Marsland 16 May 2016

Dear Truworths, this is what mothers really want

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want...

By Louise Marsland 6 May 2016

What makes great advertising?

Millward Brown South Africa's Best Liked Ads list celebrates great advertising, but also shows marketers what works today...

By Louise Marsland 29 Apr 2016

And now my watch begins...

#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

By Louise Marsland 25 Apr 2016

#TRENDING: Winter is coming... and you know nothing

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend...

By Louise Marsland 21 Apr 2016

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