Profile

Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
What makes great advertising?

Millward Brown South Africa's Best Liked Ads list celebrates great advertising, but also shows marketers what works today...

By Louise Marsland 2 days ago

And now my watch begins...

#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

By Louise Marsland 25 Apr 2016

#TRENDING: Winter is coming... and you know nothing

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend...

By Louise Marsland 21 Apr 2016

#Trending: Best. Meme. Ever. #10ParliamentMinutes

It's been a week when global and local news and politics intersected to keep South Africans glued to their televisions and trigger fingers on their social media buttons...

By Louise Marsland 8 Apr 2016

[NewsMaker] Koo Govender - CEO of the Dentsu Aegis Network

The new CEO of the Dentsu Aegis Network in South Africa, Koo Govender, is tasked with building the Dentsu Aegis Network's position in the South African market...

By Louise Marsland 4 Apr 2016

#Trending: Happy birthday Twitter!

Twitter turned 10 yesterday, 21 March, and the hashtag #LoveTwitter trended. Of course. Brands, celebs, football teams, news media and Twitter itself, reminisced on the good times...

By Louise Marsland 22 Mar 2016

[NewsMaker] Thabiso 'TT' Tema - Destiny Man editor

Editor of Destiny Man, Thabiso 'TT' Tema, took up the reigns of his new position in February. With two decades in broadcast media, this is his first foray into print and digital journalism...

By Louise Marsland 10 Mar 2016

[Future of Work] The disruption of the organisation

Current thinking by futurists and trend analysts points to an outdated organisational culture and structure that has not kept up with radical changes in society.

By Louise Marsland 7 Mar 2016

[Future of Work] How the 'Afrillennial' wants to be recruited

Student Village CEO Ronen Aires, talks about how trends such as the rise of the African Millennial, the 'Afrillennial', will fundamentally change the workplace...

By Louise Marsland 4 Mar 2016

[Future of Work] The fastest disappearing jobs

Content editors, data scientists, marketing and sales managers are among the hottest jobs right now. However, jobs that are disappearing, include media workers, print workers, travel agents and flight attendants...

By Louise Marsland 3 Mar 2016

[NewsMaker] Andrew Trench - Digital editor at TMG

Times Media Group recently appointed experienced editor and journalist Andrew Trench as its new digital editor, starting this week 1 March 2016...

By Louise Marsland 3 Mar 2016

[Future of Work] Future of work trends

The biggest influence in the workplace right now are millennials. This first generation of savvy, digital natives are driving most organisational change - as employees and as consumers...

By Louise Marsland 2 Mar 2016

[NEWSMAKER] Tracey Edwards - deputy MD at Ogilvy JHB

Ogilvy & Mather Johannesburg this month promoted Tracey Edwards from managing partner on the KFC account to deputy managing director of the agency in Johannesburg...

By Louise Marsland 25 Feb 2016

[Design Indaba 2016] The empathic design narrative

The evolution of Design Indaba from how design can reengineer a better world, to focussing on the human narrative and design as responsive and empathic, was the key theme at this year's festival.

By Louise Marsland 23 Feb 2016

[Design Indaba 2016] Bringing sexy back to Design Indaba

Returning to its original 'home', Artscape, Design Indaba 2016 was edgy, street, sexy, intimate, inclusive, fashionable and felt more creative...

By Louise Marsland 22 Feb 2016

[NewsMaker] Kristin Louw - GM of Digital Briefcase

Kristin Louw has been appointed general manager of Digital Briefcase, a new division of Spark Media launched to address the digital marketing needs of the SME market...

By Louise Marsland 18 Feb 2016

[BizTrends 2016] 16 trends for 2016

These 16 trends for 2016 will dominate the media and marketing industry in South Africa and further afield this year...

By Louise Marsland 16 Feb 2016

[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...

By Louise Marsland 12 Feb 2016

#Trending: Can you do the SONA?

From a new song and dance from the EFF, to marketing memes and new social media records, #SONA2016 was a riot - thankfully only figuratively speaking, this year...

By Louise Marsland 12 Feb 2016

#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

By Louise Marsland 8 Feb 2016

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