|Masters in Commerce|
|Final year subjects||:||Strategy & Organisational Dynamics|
|Institution||:||University of KwaZulu Natal|
|Location||:||Durban, South Africa|
|Final year subjects||:||Journalism & Political Science|
|Location||:||Pretoria, South Africa|
The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising...
By Louise Marsland 24 Jul 2015 06:58
The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...
By Louise Marsland 23 Jul 2015 08:21
Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago...
By Louise Marsland 20 Jul 2015 10:26
There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...
By Louise Marsland 10 Jul 2015 12:12
Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...
By Louise Marsland 22 Jun 2015 10:59