|Masters in Commerce|
|Final year subjects||:||Strategy & Organisational Dynamics|
|Institution||:||University of KwaZulu Natal|
|Location||:||Durban, South Africa|
|Final year subjects||:||Journalism & Political Science|
|Location||:||Pretoria, South Africa|
In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...
By Louise Marsland 28 Aug 2015 11:52
Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business...
By Louise Marsland 24 Aug 2015 13:02
The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour...
By Louise Marsland 24 Aug 2015 12:55
The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising...
By Louise Marsland 24 Jul 2015 06:58
The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...
By Louise Marsland 23 Jul 2015 08:21
Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago...
By Louise Marsland 20 Jul 2015 10:26
There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...
By Louise Marsland 10 Jul 2015 12:12