Profile

Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
#DesignIndaba2018: Fashion with a social conscience

How Egyptian fashion designer Amna Elshandaweely uses social activism in her fashion to address issues of culture and identity...

By Louise Marsland 3 days ago

#DesignIndaba2018: 'This is Africa's moment'

The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received...

By Louise Marsland 21 Feb 2018

#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

iWayAfrica Uganda, appointed Godfrey Sserwamukoko as managing director and board member last year, amid significant growth in the local market and an increased uptake of communication services in Uganda...

By Louise Marsland 24 Jan 2018

#AfricaAchiever: Expansion plans into Africa for 99c

Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month...

By Louise Marsland 27 Nov 2017

#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media

Harare became one big street party as the resignation of President Robert Mugabe was announced yesterday. Much of the party was streamed live to the Zimbabwean diaspora via social media...

By Louise Marsland 22 Nov 2017

#NEWSWATCH: Zimbabwe uncertainty as state TV remains under control of military

Zimbabwe remains on a knife edge as political uncertainty reigns and state television is under the control of the military...

By Louise Marsland 15 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

#AfricaCom: Data is the future of the monetisation of content

Data is the future of the monetisation of content and part of the investment into content in the broadcast industry...

By Louise Marsland 10 Nov 2017

Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November...

By Louise Marsland 9 Nov 2017

#AfricaCom: Africa's audiences want African content

Bring African content to the world and produce more homegrown African content for content-hungry African audiences...

By Louise Marsland 8 Nov 2017

#AfricaCom: How digital predators have spawned new broadcast business models

Broadcast television networks are being disrupted by digital predators which are changing the industry to the extent of creating new business models....

By Louise Marsland 7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

#AfricaAchiever: Kwesé TV disrupts pay-TV market in Africa

Kwesé TV is disrupting the pay-TV market on the African continent, bringing the ‘TV everywhere revolution' to the continent. President and CEO, Joseph Hundah is our #AfricaAchiever....

By Louise Marsland 10 Oct 2017

#YouthMarketing: The youth want brands that listen to them

The millennial generation expects a lot from brands. They expect them to behave as they do...

By Louise Marsland 28 Sep 2017

#YouthMarketing: The importance of brand “Me”

Student Village released research earlier this year that looked at what students spend their money on...

By Louise Marsland 26 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

#EmployerBranding: The importance of company culture

How an organisation can define, refine and design a company culture that attracts the best talent and creates the best work...

By Louise Marsland 4 Sep 2017

#EmployerBranding: Key trends for 2017

In this new world of tech disruptors and the rise of robotics, employer branding becomes even more important in talent acquisition and the crafting of internal brand strategies to transform organisations to meet the challenges of the decade to come...

By Louise Marsland 1 Sep 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

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