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Profile

Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor TRENDAFRiCA.co.za.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

By Louise Marsland 29 Jul 2015 05:28

[Content Marketing] New trend: brand newsrooms

An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns...

By Louise Marsland 27 Jul 2015 06:36

[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

[Content Marketing] How brands achieve reach and relevance

The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising...

By Louise Marsland 24 Jul 2015 06:58

[Content Marketing] Content marketing spend increases globally

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

By Louise Marsland 23 Jul 2015 08:21

[Content Marketing] Content marketing trends

The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago...

By Louise Marsland 21 Jul 2015 06:20

[Content Marketing] How branded content is changing communications

Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago...

By Louise Marsland 20 Jul 2015 10:26

[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

[TrendTalk] Don't skewer your clients on #AskTwitter

There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...

By Louise Marsland 10 Jul 2015 12:12

[NewsMaker] Mike Sharman

Mike Sharman, the co-founder of Retroviral Digital Communications, will be the new head of Bidvest Media's Retroviral subsidiary as Chief Creative Strategist...

By Louise Marsland 8 Jul 2015 12:10

[NewsMaker] Michelle Vahl

Michelle Vahl has been appointed NAB Sales Manager (Johannesburg). She oversees a team of 13 sales people across both NAB and Habari Media...

By Louise Marsland 1 Jul 2015 11:26

Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

[NewsMaker] Talib Sadik

Talib Sadik was recently appointed MD of Mediamark, the specialist media solutions company owned by both Kagiso Media and Lagardere Active Radio International...

By Louise Marsland 24 Jun 2015 10:10

[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

[NewsMaker] Deshendri Smit

Deshendri Smit has been promoted to Executive: Sales & Marketing of Primedia Unlimited's Mall Division: Primall Media and MallWorx...

By Louise Marsland 17 Jun 2015 11:47

[NewsMaker] Monica van der Spuy

Gauteng Bureau Head of marcusbrewster, Monica van der Spuy, has been promoted to Business Director, taking on a larger strategic management and development role across the business...

By Louise Marsland 11 Jun 2015 10:39

[TrendTalk] Dealing with rapid change

Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?...

By Louise Marsland 1 Jun 2015 13:56

[NewsMaker] Nandini Parshotam

Nandini Parshotam has recently been appointed Editor of MamaMagic Milestones magazine and is also the Communications Manager of Exposure Marketing...

By Louise Marsland 27 May 2015 07:58

[NewsMaker] Shauna Carter

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

By Louise Marsland 20 May 2015 07:41

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