Africa Editor: Bizcommunity.com
Location:Cape Town, South Africa
Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.Read more
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.
SkillsEditor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills
|Masters in Commerce|
|Final year subjects||:||Strategy & Organisational Dynamics|
|Institution||:||University of KwaZulu Natal|
|Location||:||Durban, South Africa|
|Final year subjects||:||Journalism & Political Science|
|Location||:||Pretoria, South Africa|
| |Next >
In order to earn the attention of consumers, brands need to create experiences that they can share...
Louise Marsland 13 hours ago
Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand...
Louise Marsland 8 Aug 2016
Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature...
Louise Marsland 5 Aug 2016
How would you describe this year? The #2016in3words hashtag went viral globally over the weekend...
Louise Marsland 18 Jul 2016
The creative industries are key to building a circular economy which reduces waste and makes economic sense for brands...
Louise Marsland 8 Jul 2016
Polymorph CEO, Richard Barry, was interviewed by Louise Marsland for Bizcommunity.com on the latest trends in mobile apps...
Louise Marsland 1 Jul 2016
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...
Louise Marsland 17 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...
Louise Marsland 9 Jun 2016
Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated...
Louise Marsland 6 Jun 2016
Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape...
Louise Marsland 6 Jun 2016
Channels Television, Nigeria, chairman, John Momah talks to Bizcommunity.com about the challenges of standardising audience measurement...
Louise Marsland 3 Jun 2016
Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...
Louise Marsland 1 Jun 2016
Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...
Louise Marsland 31 May 2016
I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back...
Louise Marsland 23 May 2016
The disruption of work - from hiring, to new industries and the new skills required to remain relevant in the future - is going to be massive, says trend guru Dion Chang...
Louise Marsland 16 May 2016
A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want...
Louise Marsland 6 May 2016
Millward Brown South Africa's Best Liked Ads list celebrates great advertising, but also shows marketers what works today...
Louise Marsland 29 Apr 2016
#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!
Louise Marsland 25 Apr 2016