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Profile

Louise Marsland is publishing editor of TRENDAFRiCA.co.za and a journalist, columnist, trainer and speaker in the media, marketing and advertising industry in South Africa, and a specialist in B2B media. Email her on , read her at www.trendafrica.co.za and follow her on Twitter at @Louise_Marsland.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

[NewsMaker:] Evans Manyonga
[NewsMaker:] Evans Manyonga

There's a new editor in town to take note of as he'll be heading up one of the most important business magazines in the world here in South Africa the launch of Fast Company South Africa...

By Louise Marsland 20 Aug 2014 10:54

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

Louise Marsland
[NewsMaker:] Lauren Woolf

Ogilvy & Mather South Africa recently appointed a Chief Marketing and Talent Officer - Lauren Woolf - and she intends building lifelong fans of the agency with her talent search...

By Louise Marsland 12 Aug 2014 15:41

Louise Marsland
How brands hack life

A big trend that has emerged in the past few years in marketing is for brands to reach out to their 'real' consumers...

By Louise Marsland 11 Aug 2014 06:03

[NewsMaker:] Ursula McAlpine
[NewsMaker:] Ursula McAlpine

Havas Worldwide Johannesburg has appointed Ursula McAlpine as new Group Managing Director to drive the expansion strategy of the group, building the Havas presence...

By Louise Marsland 6 Aug 2014 10:47

Louise Marsland
Be weird. Get noticed

The next 100 years will be shaped by screens - as opposed to the automobile which is what dominated in the last century...

By Louise Marsland 1 Aug 2014 10:21

Louise Marsland
[NewsMaker:] Kabelo Moshapalo

Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

By Louise Marsland 29 Jul 2014 16:25

Louise Marsland
Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

Louise Marsland
[NewsMaker:] Joanna Oosthuizen

The future of communications is content and speed, says the new Ogilvy & Mather Public Relations National Managing Director, Joanna Oosthuizen.

By Louise Marsland 23 Jul 2014 05:44

Louise Marsland
Reap what ye sow

A few years ago, international trends forecaster, Li Edelkoort told a Design Indaba audience to "go farming".

By Louise Marsland 18 Jul 2014 10:18

Louise Marsland
[NewsMaker:] Alun Davies

Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.

By Louise Marsland 15 Jul 2014 10:19

Louise Marsland
Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Louise Marsland
[NewsMaker:] Robbie Stammers

It's always extremely exciting to greet a new magazine launch, particularly in print... Robbie Stammers has announced he is bringing America's 'Magazine of the Year' to SA.

By Louise Marsland 8 Jul 2014 10:54

Louise Marsland
Best memes of World Cup week

Don't you just love the interwebs? How did we ever watch or experience major events without it? It's like being in a room with the world's best comedians and commentators...

By Louise Marsland 4 Jul 2014 05:54

Louise Marsland
[NewsMaker:] Mimi Kalinda

As a former MTV and Channel O presenter and filmmaker with renowned Hollywood director, Spike Lee, FleishmanHillard's latest key appointment, Mimi Kalinda, brings a wealth of media and communications experience to her new position of Director: African Lead for the global communications consultancy.

By Louise Marsland 1 Jul 2014 06:06

Louise Marsland
The next decade of disruption

As a teenager in the 1980s, I had high expectations of the future, like, in the Year 2000...

By Louise Marsland 27 Jun 2014 05:47

Louise Marsland
[NewsMakers:] Melody Maker & Katherine McChesney

Digital strategists Melody Maker and Katherine McChesney have just launched Anthropology - The study of humankind, a consumer-marketing consultancy headquartered in Cape Town. Their key focus is on direct marketing.

By Louise Marsland 24 Jun 2014 05:02

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