Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.
By Louise Marsland 11 Apr 2014 07:15
We all know that one of the best ways brands can engage consumers is to tap into popular culture, but to also have the courage to relinquish control and let the idea run - now that is brilliant strategy and why Samsung nailed it with that now-famous Oscars selfie.
By Louise Marsland 4 Apr 2014 07:25
Marketers are being asked what their wearables strategy is as a whole new field of product development emerges for brands as innovation in the wearable technology market increases.
By Louise Marsland 28 Mar 2014 06:20
'Truth.' This was the immediate prediction from South African communications specialist, Ruth Golembo, when I asked her for one key trend prediction for 2014.
By Louise Marsland 24 Mar 2014 07:34
Do you remember life before the internet? More importantly, have you imagined how we will be further integrated with the World Wide Web in another decade?
By Louise Marsland 14 Mar 2014 07:35
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
While the theme song for the Year 2012 will undoubtedly be ''It's the end of the world as we know it..." by R.E.M., and we'll be bored with all the End-of-the-World theme parties and raves and launches by March already... in case the world doesn't end, these are some essential trends and things you need to know for the year to come [with additional editing and contributions from moi - managing ed].
By Louise Marsland 31 Jan 2012 14:13
If you're reading this, it means the world hasn't ended yet. Oh goody gumdrops! I prepared my annual industry predictions for 2012 in advance due to our print deadlines on AdVantage, so I'd be really pissed off if there was no one left to read them and I'd angsted over them for nothing. So here goes...
By Louise Marsland 9 Jan 2012 15:30
I'm lucky to work in an industry with some of the smartest people in the world - and get a chance to interact with many of them regularly. So, between summing up the highs and lows of 2010 for AdVantage's Year in Review, December 2010 issue and our annual special Trends issue for 2011, for our January edition, I consider myself pretty informed about what to expect this year...
By Louise Marsland 11 Jan 2011 15:06
It's shiny, slim and elegant, weighs no more than an A4 notebook and accords the user more status than the iPhone. It's also been credited with the fact that it will change the way we consume media forever. But you know what, the iPad doesn't fit into my handbag and I'm not sure where it will fit into my life...
By Louise Marsland 13 Apr 2010 13:20
Myth and misunderstanding is leading to digital mayhem in the industry, whereby agencies are being accused by digital behemoth Google of committing fraud or, at the very least, irresponsible accounting with their clients cash online. As a result, Google announced today, Friday, 14 November 2008, that it would be ‘Google certifying' five key agencies leading this space in 2009.
By Louise Marsland 14 Nov 2008 13:35
Probably less than 1% of South Africans online are using the web to its full maximum capability, either for their products and services or for their own personal brands. We are told by the so-called tech-sperts where we need to be online, but how does the ordinary person start? Here's a step-by-step guide.
By Louise Marsland 29 Sep 2008 08:35
South Africa is expected to become one of the cheapest places for internet connectivity in the future, with broadband speed hopefully in place by 2010, “so don't bet against the internet, make it a part of your campaigns”, Google country manager in South Africa, Stafford Masie said last week.
By Louise Marsland 22 Sep 2008 14:30
Marketing innovation in Africa is something that we should be shining a light on for the rest of the world, believes Donovan Neale-May, the Chief Marketing Officer (CMO) Council international founder, who was in South Africa in the past week to launch CMO Africa. Highlighting marketing best practice globally and training up the next generation of Africa's marketers for the global market will be a core competency of CMO Africa.
By Louise Marsland 25 Aug 2008 11:44
KANSAS CITY, MISSOURI: Have you heard the one about the sports journalist who called the newsroom of his newspaper to tell them the ballgame was cancelled due to an earthquake and since nothing much was happening, he was pushing off for a beer? That was the '80s, when things like mobile phones weren't around as media tools and citizens weren't also journalists. But a story was still a story and the pressure to deliver daily news is greater than ever - across all media disciplines.
By Louise Marsland 31 Jul 2008 11:15
KANSAS CITY, MISSOURI: Business-to-business editors are facing similar issues globally: the relentless pull towards digital editions, fear of print products being cannibalised by online brands, squeezed revenues, shrinking newsrooms and an increasing fight to assert the rights of editorial expertise versus mass content aggregation online.
By Louise Marsland 28 Jul 2008 13:16
What do you do when students know more than their lecturers in terms of new technologies and applications? When ad agencies are reporting up to 40% lost in above-the-line budgets internationally? When the new consumer is a ‘screenager'? You shift direction to ensure that you remain globally relevant. And this is what the AAA School of Advertising is doing in the marketing communications industry to update its curriculum to produce graduates who are also digitally relevant.
By Louise Marsland 23 Jun 2008 11:20
Radio is “so last century”, an old medium which is losing out to the iPod, online radio and cellphones. This is the view of former ‘Mr Radio', Stan Katz, who is aiming to transform the mobile space in South Africa by providing free online access and calls via your cellphone.
By Louise Marsland 19 Jun 2008 10:32
Ad man Mike Bosman was in Joburg last week to launch his new R120 million venture, One Digital Media, officially to the media. His new ‘content' business - his description - is taking in store media up a layer of technological innovation to capture and influence consumers at the brand point of purchase.
By Louise Marsland 6 Jun 2008 09:18
Globally, this is a tough time for brands. As consumers feel the pinch worldwide from rising food and fuel prices, purchasing behaviour will change, impacting on brand campaigns. Rosie Hawkins, new global head of brand and communications research for global market insight and information group TNS, says, however, that there are some things consumers do not give up on.
By Louise Marsland 3 Jun 2008 11:45
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