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Profile

Louise Marsland is publishing editor of TRENDAFRiCA.co.za and a journalist, columnist, trainer and speaker in the media, marketing and advertising industry in South Africa, and a specialist in B2B media. Email her on , read her at www.trendafrica.co.za and follow her on Twitter at @Louise_Marsland.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
[NewsMaker:] Joanna Oosthuizen

The future of communications is content and speed, says the new Ogilvy & Mather Public Relations National Managing Director, Joanna Oosthuizen.

By Louise Marsland 23 Jul 2014 05:44

Reap what ye sow

A few years ago, international trends forecaster, Li Edelkoort told a Design Indaba audience to "go farming".

By Louise Marsland 18 Jul 2014 10:18

[NewsMaker:] Alun Davies

Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.

By Louise Marsland 15 Jul 2014 10:19

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

[NewsMaker:] Robbie Stammers

It's always extremely exciting to greet a new magazine launch, particularly in print... Robbie Stammers has announced he is bringing America's 'Magazine of the Year' to SA.

By Louise Marsland 8 Jul 2014 10:54

Best memes of World Cup week

Don't you just love the interwebs? How did we ever watch or experience major events without it? It's like being in a room with the world's best comedians and commentators...

By Louise Marsland 4 Jul 2014 05:54

[NewsMaker:] Mimi Kalinda

As a former MTV and Channel O presenter and filmmaker with renowned Hollywood director, Spike Lee, FleishmanHillard's latest key appointment, Mimi Kalinda, brings a wealth of media and communications experience to her new position of Director: African Lead for the global communications consultancy.

By Louise Marsland 1 Jul 2014 06:06

The next decade of disruption

As a teenager in the 1980s, I had high expectations of the future, like, in the Year 2000...

By Louise Marsland 27 Jun 2014 05:47

[NewsMakers:] Melody Maker & Katherine McChesney

Digital strategists Melody Maker and Katherine McChesney have just launched Anthropology - The study of humankind, a consumer-marketing consultancy headquartered in Cape Town. Their key focus is on direct marketing.

By Louise Marsland 24 Jun 2014 05:02

Latest internet trends

As we know, the dizzying speed of change on the interwebs has led to fundamental changes in commerce, communication and the consumption of information and entertainment content.

By Louise Marsland 20 Jun 2014 05:02

[NewsMaker:] Jan Hofmeyr

Jan Hofmeyr is head of behaviour change at TNS and the co-founder of its market research solution, the ConversionModel, which TNS recently re-engineered and relaunched to market.

By Louise Marsland 17 Jun 2014 05:06

Beware the #bashtag

There's a nasty meme that's increasing as more and more brands and PROs use social media for promotional purposes and give disgruntled consumers the opportunity to lash out, using a '#bashtag'.

By Louise Marsland 13 Jun 2014 08:34

Why does social media matter?

Last night I almost posted about poo on Facebook. Again. Really. Then I stopped myself. And decided to write a whole trends column about it instead.

By Louise Marsland 6 Jun 2014 06:59

Brands they are a-changin'

The evolution of branding has been one of the most fascinating things to watch and be part of over the last decade or so.

By Louise Marsland 2 Jun 2014 11:51

Shopper marketing: The new mass media

I believe mall and in-store media companies are driving the next wave of innovation in brand marketing.

By Louise Marsland 26 May 2014 12:57

Why trends matter

I was asked recently what I would write about when I ran out of trends. But that is the point, trends are ongoing, they don't have a beginning and an end. What is paramount is that you stay on top of the ones relevant to you.

By Louise Marsland 19 May 2014 10:43

Retailers need to innovate in-store, not only online

There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.

By Louise Marsland 12 May 2014 05:32

The most important story of all

Telling stories is as old as time. Before mass media, bards would go from village to village singing the news and market day in any century was a place to catch up on the latest gossip.

By Louise Marsland 25 Apr 2014 06:31

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

Let's take a selfie!

We all know that one of the best ways brands can engage consumers is to tap into popular culture, but to also have the courage to relinquish control and let the idea run - now that is brilliant strategy and why Samsung nailed it with that now-famous Oscars selfie.

By Louise Marsland 4 Apr 2014 07:25

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