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Profile

Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor TRENDAFRiCA.co.za.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

By Louise Marsland 25 Feb 2015 06:48

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year...

By Louise Marsland 18 Feb 2015 06:39

[NewsMaker] Nonkululeko Britton
[NewsMaker] Nonkululeko Britton

Primedia Broadcasting has appointed Nonkululeko Britton as the new Executive Producer of the 947 Breakfast Xpress. She replaces Sam Cowen who left the show in December...

By Louise Marsland 13 Feb 2015 13:12

Louise Marsland
[TrendTalk] The new digital ecosystem shaping future business

There's a new digital ecosystem shaping work and home as visionary enterprises tap into a technology shift labelled the 'We Economy', in research released by Accenture last week...

By Louise Marsland 9 Feb 2015 14:53

[NewsMaker] Wayne Naidoo
[NewsMaker] Wayne Naidoo

Launching a new independent, full service agency in this economy, in an industry which is now dominated by the international advertising networks, is an opportunity to innovate, says Wayne Naidoo...

By Louise Marsland 4 Feb 2015 12:01

[TrendTalk] The trends game at the Super Bowl
[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

By Louise Marsland 30 Jan 2015 08:07

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

[TrendTalk] Illuminating dark social
[TrendTalk] Illuminating dark social

In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

By Louise Marsland 26 Jan 2015 09:09

[NewsMaker] Julia Rutherford
[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

2014: The year that was
2014: The year that was

I expected a helluva lot more from 2014. It was a tough trading year for the industry and it seemed as if we lost far too many local and global icons in the past 12 months. But as always, there was levity, the WTF and the plain ridiculous...

By Louise Marsland 12 Dec 2014 14:35

[NewsMaker] Trevor Wolfe
[NewsMaker] Trevor Wolfe

The newly appointed managing director and head of commercialisation at Springleap, Trevor Wolfe, will drive Springleap's client base expansion into the African market with the opening of a Johannesburg office...

By Louise Marsland 10 Dec 2014 12:16

Louise Marsland
2014 game changers

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa...

By Louise Marsland 5 Dec 2014 09:48

[NewsMaker] Daniel Munslow
[NewsMaker] Daniel Munslow

The Africa Region of the International Association of Business Communicators (IABC) appointed Talk2Us director Daniel Munslow as its next regional chair for the 2014-2016 term...

By Louise Marsland 3 Dec 2014 09:08

[TrendTalk] Creativity's 'curse'
[TrendTalk] Creativity's 'curse'

There's a social media meme that likens the brain of a creative person to having 100 tabs open all at once...

By Louise Marsland 28 Nov 2014 08:59

[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency...

By Louise Marsland 26 Nov 2014 13:04

Louise Marsland
[TrendTalk] Is social media all hype?

OMW! Could it be true - is social media all just hype of its own making?

By Louise Marsland 21 Nov 2014 09:21

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

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