Louise Marsland is currently Africa Editor:; a Content Strategist and Trainer; and Trend Curator for and her own She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor -
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.


Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills


Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

#DesignIndaba2017: Designing with empathy

Designer and coder, Ekene Ijeoma, is one of the creative minds behind The Refugee Project, and advocates design with empathy…

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: All the trends and key themes

A clear thread of emphasising tolerance towards all cultures emerged from speakers at this year's Design Indaba Festival. Here are the trends and key themes that emerged this year...

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: Every chair tells a story

Designer Yinka Ilori has turned the chairs he designs into memorabilia from his life and the lives of the people he encounters…

By Louise Marsland 2 Mar 2017

#BizTrends2017: 17 trends for 2017's 17 trends for 2017 from BizTrends2017 trend analyst, curator and editor, Louise Marsland…

By Louise Marsland 27 Feb 2017

Famine declared in South Sudan

Famine has been officially declared in South Sudan; and warnings issued for other parts of the Horn of Africa. Five million people are at immediate risk, including 1.4 million children across Africa…

By Louise Marsland 22 Feb 2017

#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

#TRENDING: Social media resistance and ‘alternative' facts

A week in politics can indeed change the world, bringing us “alternative facts”, “black ops” war rooms and social media resistance fighters…

By Louise Marsland 27 Jan 2017

#TRENDING: Will going 'green' bring hope to 2017?

Louise Marsland unpacks whether Pantone's colour of the year can really make the world a better place in 2017...

By Louise Marsland 13 Dec 2016

#FocusOnMedia: Understand what your audience wants

The definition of media hasn't changed, what has changed is that everyone is now a publisher, says MD of Carat Cape Town, Lerina Bierman...

By Louise Marsland 7 Nov 2016

Time for tapas at Bistro 1682

Steenberg Golf Estate restaurant, Bistro Sixteen82, has unveiled a new summer tapas menu with executive chef Kerry Kilpin, inspired by her recent odyssey to Barcelona and London to find inspiration and new flavours to bring back home.

By Louise Marsland 7 Nov 2016

#TRENDING: Why the PR industry needs to hire journalists and editors

Louise Marsland has a message for public relations practitioners who need to take more responsibility to make it in this digital-led world...

By Louise Marsland 21 Oct 2016

#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

#TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland...

By Louise Marsland 19 Oct 2016

#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 26 Sep 2016

#TRENDING: What does it take to be a "breakthrough" brand?

Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand...

By Louise Marsland 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature...

By Louise Marsland 5 Aug 2016

#TRENDING: Stop the world, I want to get off

How would you describe this year? The #2016in3words hashtag went viral globally over the weekend...

By Louise Marsland 18 Jul 2016

#TRENDING: How creatives can lead us to a circular economy

The creative industries are key to building a circular economy which reduces waste and makes economic sense for brands...

By Louise Marsland 8 Jul 2016

#MobileFocus: Mobile apps have changed communication

Polymorph CEO, Richard Barry, was interviewed by Louise Marsland for on the latest trends in mobile apps...

By Louise Marsland 1 Jul 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

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