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Profile

Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor TRENDAFRiCA.co.za.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
2014: The year that was
2014: The year that was

I expected a helluva lot more from 2014. It was a tough trading year for the industry and it seemed as if we lost far too many local and global icons in the past 12 months. But as always, there was levity, the WTF and the plain ridiculous...

By Louise Marsland 12 Dec 2014 14:35

[NewsMaker] Trevor Wolfe
[NewsMaker] Trevor Wolfe

The newly appointed managing director and head of commercialisation at Springleap, Trevor Wolfe, will drive Springleap's client base expansion into the African market with the opening of a Johannesburg office...

By Louise Marsland 10 Dec 2014 12:16

Louise Marsland
2014 game changers

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa...

By Louise Marsland 5 Dec 2014 09:48

[NewsMaker] Daniel Munslow
[NewsMaker] Daniel Munslow

The Africa Region of the International Association of Business Communicators (IABC) appointed Talk2Us director Daniel Munslow as its next regional chair for the 2014-2016 term...

By Louise Marsland 3 Dec 2014 09:08

[TrendTalk] Creativity's 'curse'
[TrendTalk] Creativity's 'curse'

There's a social media meme that likens the brain of a creative person to having 100 tabs open all at once...

By Louise Marsland 28 Nov 2014 08:59

[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency...

By Louise Marsland 26 Nov 2014 13:04

Louise Marsland
[TrendTalk] Is social media all hype?

OMW! Could it be true - is social media all just hype of its own making?

By Louise Marsland 21 Nov 2014 09:21

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

[NewsMaker] Tandi Potgieter
[NewsMaker] Tandi Potgieter

Tandi Potgieter, the new MD of Printstagram, a personalised photographic printing company, hopes to transition the business from a purely web-based enterprise to have a bricks-and-mortar retail footprint in partnership with photographic outlets nationwide...

By Louise Marsland 12 Nov 2014 05:46

Louise Marsland
[TrendTalk] The future of work

Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours?

By Louise Marsland 7 Nov 2014 12:38

[NewsMaker] Reggy Moalusi
[NewsMaker] Reggy Moalusi

The new Editor-in-Chief of the Daily Sun and Sunday Sun newspapers is Reggy Moalusi. He will be overseeing the entire editorial process of both newspapers...

By Louise Marsland 5 Nov 2014 09:40

Spinning branded content
Spinning branded content

When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read - and believe - your spin?...

By Louise Marsland 31 Oct 2014 09:03

[NewsMaker] Catherine Robson
[NewsMaker] Catherine Robson

Louise Marsland chats to Habari's Catherine Robson in our regular [NewsMaker] series.

By Louise Marsland 29 Oct 2014 09:04

[NewsMaker] Cameron Naidoo; Louis Enslin
[NewsMaker] Cameron Naidoo; Louis Enslin

A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark...

By Louise Marsland 24 Oct 2014 12:34

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

[NewsMaker] Allurelle Healing
[NewsMaker] Allurelle Healing

The NewsMaker series this week features Allurelle Healing, digital campaign manager at Habari Media. Her responsibilities include campaign management on Facebook, Twitter, LinkedIn, BBC, All4women...

By Louise Marsland 15 Oct 2014 10:42

A wearable future
A wearable future

Wearable technology is an industry still in its infancy, but the recent 2014 fashion weeks around the globe will be remembered for the increasing use of technology - in the shows and in the clothes...

By Louise Marsland 13 Oct 2014 12:00

[NewsMaker] Gerhard Reinecke
[NewsMaker] Gerhard Reinecke

The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry...

By Louise Marsland 8 Oct 2014 09:54

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

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