Profile

Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
#AfricaAchiever: Kwesé TV disrupts pay-TV market in Africa

Kwesé TV is disrupting the pay-TV market on the African continent, bringing the ‘TV everywhere revolution' to the continent. President and CEO, Joseph Hundah is our #AfricaAchiever....

By Louise Marsland 10 Oct 2017

#YouthMarketing: The youth want brands that listen to them

The millennial generation expects a lot from brands. They expect them to behave as they do...

By Louise Marsland 28 Sep 2017

#YouthMarketing: The importance of brand “Me”

Student Village released research earlier this year that looked at what students spend their money on...

By Louise Marsland 26 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

#EmployerBranding: The importance of company culture

How an organisation can define, refine and design a company culture that attracts the best talent and creates the best work...

By Louise Marsland 4 Sep 2017

#EmployerBranding: Key trends for 2017

In this new world of tech disruptors and the rise of robotics, employer branding becomes even more important in talent acquisition and the crafting of internal brand strategies to transform organisations to meet the challenges of the decade to come...

By Louise Marsland 1 Sep 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...

By Louise Marsland 28 Aug 2017

#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity...

By Louise Marsland 21 Aug 2017

#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?

By Louise Marsland 18 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 14 Aug 2017

How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series...

By Louise Marsland 4 Aug 2017

Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news...

By Louise Marsland 3 Aug 2017

Media freedom is a cornerstone of democracy

Anti-media rhetoric is fuelling violence against journalists across South Africa, The Gathering 2017 Media Edition, presented by The Daily Maverick, heard...

By Louise Marsland 3 Aug 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy...

By Louise Marsland 28 Jul 2017

#DigitalMarketing: AI and machine learning

Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing...

By Louise Marsland 26 Jul 2017

How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

#DesignIndaba2017: Designing with empathy

Designer and coder, Ekene Ijeoma, is one of the creative minds behind The Refugee Project, and advocates design with empathy…

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: All the trends and key themes

A clear thread of emphasising tolerance towards all cultures emerged from speakers at this year's Design Indaba Festival. Here are the trends and key themes that emerged this year...

By Louise Marsland 6 Mar 2017

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