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Profile

Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media & Marketing Page; Editor of Marketing Mix magazine; Editor of Progressive Retailing magazine; and writes on the industry as a specialist columnist, trends commentator and speaker. She is currently a Contributing Editor to Fast Company SA; and is Publishing Editor TRENDAFRiCA.co.za.
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Current employment

Publishing Editor
TRENDAFRiCA.co.za - www.trendafrica.co.za
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

[NewsMaker] Gavin Rooke

It's rare these days that new agencies are launched, but veteran marketer Gavin Rooke has launched The New Order, an agency designed for innovation, which intends to lead change in marketing...

By Louise Marsland 15 Apr 2015 14:47

[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

[NewsMaker] Scott Cundill

Marketing technology is one of the fastest growing areas of high tech today and South African internet communication company, Majestic Interactive, is expanding to Europe to market its software solutions...

By Louise Marsland 1 Apr 2015 08:47

[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

[TrendTalk] 2015 is defined by disruption

World-changing ideas and technologies are defining 2015 as a momentous year - from the beginnings of real Artificial Intelligence emerging out of the Big Data revolution...

By Louise Marsland 23 Mar 2015 14:31

[NewsMaker] Gautham (Gau) Narayanan

Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa...

By Louise Marsland 18 Mar 2015 13:16

[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

[NewsMaker] Alan Bell

The Hardy Boys promoted client service director Alan Bell to managing director of the Durban agency in December after he played a key role in the J Walter Thompson acquisition...

By Louise Marsland 6 Mar 2015 10:41

[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

By Louise Marsland 25 Feb 2015 06:48

[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year...

By Louise Marsland 18 Feb 2015 06:39

[NewsMaker] Nonkululeko Britton

Primedia Broadcasting has appointed Nonkululeko Britton as the new Executive Producer of the 947 Breakfast Xpress. She replaces Sam Cowen who left the show in December...

By Louise Marsland 13 Feb 2015 13:12

[TrendTalk] The new digital ecosystem shaping future business

There's a new digital ecosystem shaping work and home as visionary enterprises tap into a technology shift labelled the 'We Economy', in research released by Accenture last week...

By Louise Marsland 9 Feb 2015 14:53

[NewsMaker] Wayne Naidoo

Launching a new independent, full service agency in this economy, in an industry which is now dominated by the international advertising networks, is an opportunity to innovate, says Wayne Naidoo...

By Louise Marsland 4 Feb 2015 12:01

[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

By Louise Marsland 30 Jan 2015 08:07

[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

[TrendTalk] Illuminating dark social

In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

By Louise Marsland 26 Jan 2015 09:09

[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

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