The 2010 FIFA World Cup was universally declared a huge success. That very success, however, has created a challenge. The challenge is that investors are going to come here - they've been impressed by what they saw - and they're going to come with the know-how, what it takes to deliver good service, and what it takes to become a legendary brand with plenty of brand equity.
By Linda Hamman 6 Aug 2010 12:01
Your communication people do it. Don't they? They're the ones who do the internal newsletter... provide content for the intranet... posters for the whatever... press releases for the PR agency walls, etc... Right?
By Linda Hamman 25 May 2010 11:58
Almost 40 years ago, the New York Times magazine published a famous (infamous?) article written by economic guru Milton Friedman, entitled "The Social Responsibility of Business is to Increase its Profits." Things have changed since then.
By Linda Hamman 6 Nov 2008 10:51