Carole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai.
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Brands fight for Kenya's electronic and phone market

The battle for electronic market supremacy continues in Kenya as major brands introduce products to the growing market of electronic users.

By Carole Kimutai 30 Nov 2012 10:21

Kenya PR firm awarded for social media campaign

Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign.

By Carole Kimutai 16 Nov 2012 13:23

Nairobi Half Life with Mugambi Nthinga

Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Mugambi Nthinga, one of the cast members speaks to us about Kenya's growing film industry and what the submission means. [video]

By Carole Kimutai 2 Nov 2012 07:30

Nairobi Half Life with Tosh Gitonga

Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Tosh Gitonga, director of the film, speaks to us about Kenya's growing film industry and what the submission means. [video]

By Carole Kimutai 1 Nov 2012 14:36

New appointments at Scanad Nigeria

Rufai Ladipo has been appointed as the new chief executive officer of Scanad Nigeria Limited, the newest subsidiary of marketing services group of Scangroup Limited and partly owned by WPP. Fagbohun Abiodun Mesharck has also been appointed as head of media, while Kenyan Sameer Ambegaonkar has been appointed as managing consultant. The appointments are aimed at supporting the company's growth and expansion strategy in Nigeria.

By Carole Kimutai 30 Oct 2012 12:23

Digital pay TV eyes more Kenyan towns

Digital pay TV company, StarTimes Media in Kenya is now in eight regions after adding five towns to its list last week. The service is now also available in Nakuru, Nyeri, Eldoret, Webuye and Kakamega.

By Carole Kimutai 22 Oct 2012 09:43

Safaricom eyes growth of SMS

As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services.

By Carole Kimutai 18 Oct 2012 16:33

Have PR companies killed objectivity?

A call from a public relations company is every editor's nightmare. Gone are the days when an invite would be sent to your desk and that would be the only communication from a PR agency. These days, an invite (on email or hardcopy) is followed by a phone call seeking confirmation as to whether you will attend the event or you will send a reporter.

By Carole Kimutai 18 Oct 2012 12:58

Trade fair organisers use technology to beat fraudsters

Organisers of the recent Nairobi International Trade Fair have recorded a 60% increase in revenue following the adoption of a crowd management and ticketing technology. The Agricultural Society of Kenya (ASK), organisers of the trade fair were able to stop ticket losses after they adopted a system that uses 2D bar coding system.

By Carole Kimutai 9 Oct 2012 09:49

Mobile subscribers in Kenya switched off

Kenyan mobile operator Safaricom has announced the completion of the switch off exercise for mobile handset owners with fake phones. A statement from the company says it had completed blocking of all counterfeit mobile phone handsets on its network.

By Carole Kimutai 2 Oct 2012 11:42

Brewer repositions drink to target young adults

Kenya is reportedly Africa's third largest beer market and a growing market for brewers. The East Africa Breweries Limited (EABL) has unveiled a new identity for its Pilsner Lager drink with a clear strategy to target the young adults market that forms a bulk of Kenya's growing middle class.

By Carole Kimutai 25 Sep 2012 10:49

Nokia partners with Kenyan photographers

Phone maker Nokia has partnered with Kenyan photographers to launch the Nokia 808 PureView smart phone. The launch could be Nokia's strategy to enter the high-end mobile imaging market now that Android phones are threatening to push it out of the mobile market.

By Carole Kimutai 17 Sep 2012 10:40

Kenya's National Social Security Fund rebrands

The National Social Security Fund (NSSF), Kenya's social security provider has rebranded.

By Carole Kimutai 17 Sep 2012 10:04

Kenyan regulator prepares to disconnect fake phone

Kenyans are counting days before the Communications Commission of Kenya (CCK) switches off counterfeit phones at the end of September. According to the CCK, close to three million mobile phones in the Kenyan market are counterfeit - 10% of all the active mobile devices in the country.

By Carole Kimutai 10 Sep 2012 11:36

Pay TV cuts subscription prices

GOtv, a pay television service in Kenya has slashed its subscription fees as part of growing its market share, even as the country is implementing the migration from analogue to digital television.

By Carole Kimutai 10 Sep 2012 10:10

[PAMRO 2012] Day 2: The smart phone and the marketing game

It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean?

By Carole Kimutai 31 Aug 2012 13:06

[PAMRO 2012] Day 3: Measuring ROI on social media

Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.

By Carole Kimutai 31 Aug 2012 12:04

[PAMRO 2012] Day 1: Ways of measuring media audiences

The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.

By Carole Kimutai 28 Aug 2012 10:18

Digital pay TV company eyes Kenya's key towns

Kenya's digital pay TV market is becoming more competitive with the aggressive entry of StarTimes Media Kenya, a company that recently launched its services in Kenya's capital Nairobi and second city Kisumu. StarTimes has now launched in Mombasa, the third city as part of its plans to reach seven major towns in Kenya by the end of 2012.

By Carole Kimutai 17 Aug 2012 14:33

Africa's media must tell the African story

Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa.

By Carole Kimutai 17 Aug 2012 10:41

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