Social media offers a variety of incredible opportunities for companies, but there are some aspects that are daunting for many brands. The king of all fears manifests itself as the customer complaint and, to make matters worse, there are more than a few types.
By John Beale 12 Sep 2011
With another social network being launched by Google, the leader in search and most things Internet, the world is abuzz (sorry) with what Google+ means. Well, if you're a marketer, you'd better get off your recliner and pay attention to what it means to you and your clients.
By John Beale 19 Jul 2011