[Marie Yossava] On a recent trip to London, I had the good fortune to meet up with a former Grapevine colleague, who left South Africa five years ago and with whom I have remained in contact. We obviously talked shop and compared markets and what, if anything, the PR industry is doing differently in the UK.
[Marie Yossava] The old adage about the shoemaker who never mends his shoes, also applies to so many of us, regardless of our industry. The builder who never fixes his own roof - the plumber who has a leaking tap - the same goes for the communications professionals. The communications industry is all-consumed with clients and rarely remembers to proactively promote its own business, let alone share knowledge about its business practices, case studies and industry challenges.
[Marie Yossava] Benjamin Franklin said: "In this world nothing is certain but death and taxes." Marie Yossava, would add a third to Franklin's two: "Crises will happen." Speaking at Reputation Management 2003, held at the Sandton Convention Centre last week, Yossava pointed out that although crises cannot be predicted, they can be planned for.
[Marie Yossava] Read any tender or brief document and, undoubtedly, the question of crisis management tops the list of corporate communications criteria. Companies place great emphasis on a consultancy's ability to handle crisis management, (which can be illustrated by case studies), as well as their years of experience in this arena. Marie Yossava reports...
[Marie Yossava] The perennial battle between advertising and public relations tends to keep both sides in a state of muted - or overt - hostility. However, many people do not know the difference between the two, much less do they recognise that they are actually complementary aspects of one aim: to communicate effectively. Some of the misconceptions are because of bias, some are because of mistakes made by practitioners of either industry but the end result is that there is often a mutually destructive tension between the "ponytails" and the "spin-doctors".
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