Agencies need to be structured to lead clients in their journey to understand the insights behind conversations, especially as we push for a greater level of investment in the research backing up effective strategic, PR and social media lead communications efforts...
By Dustin Chick 1 Jun 2016
There are no trends in the communications industry this year. There are realities. Fundamental, yet often simple, factors which then influence how communicators can bring value to the organisations they work within.
By Dustin Chick 17 Jan 2012
The suspension of Julius Malema raises some interesting questions. Sure, let's leave the politics of it all to those who manage politics and focus our thinking about what this means if, as communicators, we were charged with managing the reputation of the ANCYL. But which brand is in crisis...? The organisation or the person?
By Dustin Chick 11 Nov 2011