[Nick Altini] The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law.
[Nick Altini] The advent of the Consumer Protection Act (CPA) 2008 heralds an era of legislated advertising standards. This stands in contrast to the position that had been in place up to 1 April 2011, when the CPA took full force and effect.
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