Community activity

  • Simphiwe Dlamini Hotel Management Trainee at Protea Hotel Kruger Gate created a profile
    1 hours, 47 minutes ago
  • Henry Matibako estate agent created a profile
    2 hours, 45 minutes ago
  • zahir kajani marketing employee at technix info pvt ltd created a profile
    4 hours, 17 minutes ago
  • Logo It Growler Koozie - Logoit created a profile
    4 hours, 22 minutes ago
  • Jessie Jensen Professional writer in Essay Writing Service. created a profile
    4 hours, 29 minutes ago
  • Liveweb Tutors Online Assignment help Company created a profile
    4 hours, 51 minutes ago
More activity|Industry wall|My newsfeed

Michelle Boehme

Technical Manager at South African Audience Research Foundation
Location:South Africa

Profile

Michelle Boehme has a Ph.D. in Sociology and has been working in the research industry for about 18 years. First in general Market Research and later years in Media Research specifically.

In her spare time she likes to read and analyse strangers' behaviour in coffee shops.
The SAARF LSM and the defining power of fridges

A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!

By Michelle Boehme 5 Nov 2012 17:42

Next >