Feedback

Profile

Community activity

  • Duncan D'EwesDuncan D'Ewes General Manager at AIQ created a profile
    25 minutes ago
  • Leigh AndrewsLeigh Andrews Senior Online Editor of the Marketing and Media industry at Bizcommunity created a profile
    37 minutes ago
  • Bevan Von Weichardt Creative Director at O'Donoghue & Associates created a profile
    46 minutes ago
  • N Tatiana B GuerreiroN Tatiana B Guerreiro Procurement Officer at Capital Star Steel created a profile
    1 hours, 1 minutes ago
  • Mmamphuthi Mphuthi Business Development and Marketing Clerk created a profile
    1 hours, 9 minutes ago
  • Luanne DavidsLuanne Davids Graphic Designer/Project Manager created a profile
    1 hours, 57 minutes ago
More activity|Industry wall|My newsfeed
Michelle Boehme

Michelle Boehme

Technical Manager at South African Audience Research Foundation
Location:South Africa

Profile

Michelle Boehme has a Ph.D. in Sociology and has been working in the research industry for about 18 years. First in general Market Research and later years in Media Research specifically.

In her spare time she likes to read and analyse strangers' behaviour in coffee shops.
Michelle Boehme
The SAARF LSM and the defining power of fridges

A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!

By Michelle Boehme 5 Nov 2012 17:42

Next >