Corporate transparency is the winner after every market correction - from the 1930's New Deal laws through to King II and Sarbanes-Oxley. Being involved in your company's investor relations/corporate affairs section, this will affect how you communicate to the markets and even internally. 31 Oct 2008 09:10
Creating and managing investor relations (IR) websites is a great exercise in fulfillment. You have a captive audience of institutional investors, shareholders, analysts, journalists and students that scour your domain and you can manage all of their informational requirements with some careful planning and design. 30 Apr 2008 09:00
Special loudspeakers can direct an audio message to one person in a crowd, leading to marketing opportunities that have been used to some success in the US. The scenario: you walk down a street and into a sound beam, hearing an advertising pitch that is audible only to those within the beam (a few square metres or as small as two square metres). If it's an ad for Kauai and there is one around the next corner, well... you get the picture. 30 Jan 2008 09:26
In the precursor to this article, An economy of attention, I explained how the attention that web users distribute among web sites is of value to the users themselves as well as to the website owner. Attention is a commodity to be traded on the web. Now we'll see how organisations should court and service this attention. 25 Oct 2007 09:10
Remember the Minority Report? Tom Cruise doing non-ergonomic digital manipulation, spidery nanobots, albino soothsayers, and billboards and cereal boxes delivering targeted advertising straight to him based on what we assume were his tastes and peccadilloes. Science fiction, sure, but Internet services have made this targeted marketing for the individual possible for years. 25 Sep 2007 08:52
A microblog is a smaller version of a blog, usually limiting posts to 140 characters. Woo-hoo, so it's a variation on the blogging theme, but less space to make an idiot of yourself. Why then is it one of the fastest-growing applications in the history of the Internet? Is there a place for it in your digital strategy? 31 Aug 2007 16:05
Any marketeer, public relationista, brander or eventer worth their little black books fantasise about running a successful US presidential campaign. Helen Zille, Cape Town mayor and leader of the Democratic Alliance, has stolen a march and adopted some of the groundbreaking Web 2.0 communication technologies used in that race for her own office, including the newly launched blog on Capeinfo.co.za. Blogging? My PR set it up for me, on the Internet. 17 Aug 2007 10:25
The web was initially intended as a network of references, much like a library. The rules of measuring the effectiveness of network being the size of the overall network and connection between the nodes, one could say the web has grown exponentially. Is it possible to still think of the web as a library of information? 13 Aug 2007 20:01
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