Chris Moerdyk

Marketing analyst, advisor & media commentator
Location:Cape Town, South Africa


Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on and follow him on Twitter at @chrismoerdyk.
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Current employment

Marketing Analyst
Moerdyk Marketing -


What to do when PR and ad budgets are cut due to a stagnant economy

The biggest challenge faced by PR and advertising agencies is to persuade their clients not to cut their budgets when the economy turns sour. Like right now when the Business Confidence Index in South Africa is as low as it was when PW Botha made his ill-fated Rubicon Speech...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Sep 2017


What has the Bell Pottinger saga taught us?

A lot of South Africans would have clapped their hands with joy after hearing that Bell Pottinger had been found guilty by their UK representative body of breaching the PR code of ethics. But, as the biblical saying goes, let him who is without sin cast the first stone...

By Chris Moerdyk, Issued by Chris Moerdyk 29 Aug 2017


Crisis communications is a very specialised business

I was having a chat a few weeks ago to Neeran Naidoo, CEO of Hewers Communications, with whom I have worked on and off for many years on various projects, mostly involving crisis communication...

By Chris Moerdyk, Issued by Chris Moerdyk 21 Jun 2017


Why don't clients listen to their PR and ad agencies?

It is human nature that clients don't always listen to their PR and ad agencies and it often takes an independent outside “guru” to confirm what they are being told before clients sign off on strategy and campaigns...

By Chris Moerdyk, Issued by Chris Moerdyk 12 May 2017


The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Jan 2017


If you want to be inspired by online retail look at FNB's new app

I was at the launch of FNB's latest app - the 50th upgrade since it launched in 2012 - and in my opinion anyone who wants to succeed at online retail should have a look at this for sheer inspiration...

By Chris Moerdyk, Issued by Chris Moerdyk 11 Oct 2016


A press release is really just a last resort

Far too many PR people these days still believe that press releases are mainly what media relations are all about. They are wrong. Very wrong...

By Chris Moerdyk, Issued by Chris Moerdyk 30 Aug 2016


Boards of directors need to stop being in denial about social media

PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Jul 2016


Yes, you can cut your advertising budget in tough times

When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Jun 2016


The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks...

By Chris Moerdyk, Issued by Chris Moerdyk 27 May 2016


You are losing money on ads that don't appear

South Africa wastes R50bn a year on inefficient marketing strategy, misguided advertising and sponsorship but also through advertisers not really checking to see whether the ads they have paid for have actually been flighted...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Mar 2016


Bad marketing decisions cost South Africa billions every year

A growing number of chief executives and members of corporate boards in South Africa are becoming alarmed at the amount of money their companies are wasting every year through bad marketing. The average wastage on marketing budgets for corporate South Africa runs at about 25 percent...

By Chris Moerdyk, Issued by Chris Moerdyk 11 Feb 2016


Case study: Brand loyalty is very fragile

The objective of branding today is to make customers so loyal to your company or product that they don't even think about going somewhere else...

By Chris Moerdyk, Issued by Chris Moerdyk 13 Nov 2015


Marketers can enhance corporate boards

Having just been appointed non-executive chairman of the board of a financial services company, I am both delighted and excited at the prospect and even more enthusiastic as ever about what marketers can add to corporate boards...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Oct 2015


WhatsApp, MTN?

MTN is upset because WhatsApp is replacing local chat applications for smartphones and wants the Independent Communications Authority of SA to "investigate" foreign operators like WhatsApp, Facebook and Instagram...

By Chris Moerdyk 15 Oct 2015


Why do big brands keep making the same mistakes

Too many marketers as well as brand and advertising managers still aren't thinking things through and these mistakes are costing a fortune...

By Chris Moerdyk, Issued by Chris Moerdyk 30 Sep 2015


The extent of Volkswagen's brand damage is debatable

In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand...

By Chris Moerdyk 29 Sep 2015


Sponsorship is more than just a badge on a Springbok jersey

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

By Chris Moerdyk 3 Sep 2015


Forget words, consumers like pictures

Times have changed, but only a few advertisers and PR people have realised it, with the rest continuing their outdated obsession with the written word...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Aug 2015


CNN's unintended irritating consequences

Christiane Amanpour, Hala Gorani, Richard Quest, Becky Anderson, Michael Holmes and South Africa's own CNN anchor, Robyn Curnow, are all journalists of the highest order. Professional and dedicated...

By Chris Moerdyk 20 Aug 2015

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