[Chris Moerdyk] I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
[Chris Moerdyk] I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.
[Chris Moerdyk] There are two sides to the current crisis in which Woolworths finds itself. From a completely impartial point of view, Woolies responded very quickly to the social media tsunami surrounding its use of a hummingbird design. Its response was also plausible.
[Chris Moerdyk] Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association.
[Chris Moerdyk] Most business people in South Africa with even the slightest capitalist leanings would have been horrified at the sheer arrogance of the National Union of Metal Workers (Numsa) response to BMW's announcement that it might reconsider further investment in South Africa due to loss of production through labour unrest.
[Chris Moerdyk] There has been a lot written in the past few weeks about the challenges posed to the online publishing community by the litigation between Moneyweb and Fin24, and a not unsubstantial amount of this opinion has been a mix of journalistic petulance and hysteria.
[Chris Moerdyk] There is nothing more fascinating than to watch reverse branding at work. The most notable of which, in South Africa, was the creation of ABSA Bank.
[Chris Moerdyk] The mass media and its dependent advertising agencies are not having it easy these days. And there are many oldish farts in the industry who will tell you that they long for the good old days when newspapers, radio and TV stations all made a lot of money and ad agency bosses were able to buy wine farms and go on holiday to places beyond Vaal Dam.
[Chris Moerdyk] There is a disturbing trend in television advertising in South Africa that is impacting negatively on naive brands.
[Chris Moerdyk] With the spotlight so blindingly focussed on an ailing Nelson Mandela as he fights for his life, it is difficult not to keep recalling his darkest days and the massive challenges the media had in telling these to the world.
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