Judging from conversations on social media and radio talk shows, there is no doubt in my mind that advertising in South Africa is not regarded by the majority of our citizens as having any real value to society.
By Chris Moerdyk 27 Feb 2014 04:58
At the risk of being utterly boring once again banging on about the SABC, I feel as though some sort of bizarre sense of duty requires me to comment on the completely predictable findings of a PriceWaterhouseCoopers audit on the national broadcaster...
By Chris Moerdyk 7 Feb 2014 06:19
Not nearly enough thought is going into how product placement is being implemented in soapies - and viewers are becoming irritated.
By Chris Moerdyk 27 Jan 2014 07:04
When it comes to media and particularly the value and return on investment of advertising in the mass media, Harry Herber is both extremely knowledgeable and pragmatic. He is also outspoken.
By Chris Moerdyk 22 Jan 2014 07:08
The primary trend in 2014, in my opinion, will be taking deep breaths to try and make practical sense of the tsunami of technology and radical consumer changes that have taken place in the past few years. And top priority will be:
By Chris Moerdyk 20 Jan 2014 05:33
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.
By Chris Moerdyk 19 Nov 2013 08:03
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
There are two sides to the current crisis in which Woolworths finds itself. From a completely impartial point of view, Woolies responded very quickly to the social media tsunami surrounding its use of a hummingbird design. Its response was also plausible.
By Chris Moerdyk 22 Oct 2013 09:59
Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association.
By Chris Moerdyk 15 Oct 2013 07:35
Most business people in South Africa with even the slightest capitalist leanings would have been horrified at the sheer arrogance of the National Union of Metal Workers (Numsa) response to BMW's announcement that it might reconsider further investment in South Africa due to loss of production through labour unrest.
By Chris Moerdyk 8 Oct 2013 06:58
There has been a lot written in the past few weeks about the challenges posed to the online publishing community by the litigation between Moneyweb and Fin24, and a not unsubstantial amount of this opinion has been a mix of journalistic petulance and hysteria.
By Chris Moerdyk 3 Oct 2013 12:15
There is nothing more fascinating than to watch reverse branding at work. The most notable of which, in South Africa, was the creation of ABSA Bank.
By Chris Moerdyk 17 Sep 2013 07:07
The mass media and its dependent advertising agencies are not having it easy these days. And there are many oldish farts in the industry who will tell you that they long for the good old days when newspapers, radio and TV stations all made a lot of money and ad agency bosses were able to buy wine farms and go on holiday to places beyond Vaal Dam.
By Chris Moerdyk 11 Sep 2013 17:06
There is a disturbing trend in television advertising in South Africa that is impacting negatively on naive brands.
By Chris Moerdyk 4 Sep 2013 05:58
With the spotlight so blindingly focussed on an ailing Nelson Mandela as he fights for his life, it is difficult not to keep recalling his darkest days and the massive challenges the media had in telling these to the world.
By Chris Moerdyk 1 Jul 2013 12:30
Just watching the cornucopia of sport on our TV screens last weekend, I couldn't help recalling the brand cynicism a decade or so ago of Ron Mather, creative director of the Australian advertising agency, The Campaign Palace. He complained about logos taking over our lives.
By Chris Moerdyk 7 Jun 2013 08:23
One of the biggest problems in marketing today is the way in which everything seems to be couched in hyped-up terminology that ultimately confuses everyone from boards of directors to small business owners.
By Chris Moerdyk 3 Jun 2013 17:23
So, South African Airways (SAA) has just borrowed R1,5 billion from two banks to keep alive while it "waits for government to accept its turnaround strategy."
By Chris Moerdyk 7 May 2013 06:49
The Queen Mary 2 is not a cruise ship. Heaven forbid. It is an ocean liner - in fact, the only true-blue ocean liner plying the oceans of the world today.
By Chris Moerdyk 22 Apr 2013 12:26
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