Ingrid Von Stein is Director of Possibilities at Indigo Zebra Communications
Ingrid von Stein is the founder and MD of Indigo Zebra Communications, NGO Marketing (www.ngomarketing.co.za) and BizRadio (www.bizradio.co.za; Facebook), South Africa's first dedicated online radio and live social media platform serving the business community. She is a strategist, brand architect and crisis communications specialist who has been innovating the communications industry in Africa for over two decades. Email her on and follow @indigozebracom on Twitter.
[Ingrid von Stein] It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.
[Ingrid von Stein] We all want people to talk about us - in a good way, of course. We all want people to say how great we are. We all get upset if we hear that someone has said something negative about us. Yes, we are all beings that operate from a place of ego. Just step back for a moment and evaluate. Why do we want people to talk about us? We want this because we then feel that we are noticed. But the question is - do you want to be noticed or do you want people to interact with you?
[Ingrid von Stein] 2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform.