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Matt Rose

Mark Schefermann | MyBiz Profile | Bizcommunity

My knowledge and enthusiasm for the digital world enables me to think creatively and challenge briefs. My passion is strategy and showing how digital can open new opportunities for clients. Well conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audiences and lead to long lasting adoption, advocacy and allow them to forge individual relationships with their audiences.
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Mark Schefermann commented on 2013 and still chasing "Likes"
Hi Zaakirah, I completely agree with your points. Everything should be lead by an overarching strategy with key targets and KPI's.

I still however think that setting "Likes" as a KPI for the sake of just gaining "Likes" is pointless. There needs to be a strategic reason as to why a brand would like to grow the "Likes" and then know what they intend on doing with the community that they have created.

I also couldn't agree more with you about content, it all boils down to content and bespoke content is key :) Relevance and context should also be a priority like you pointed out.
Posted 5 days ago | Like
Mark Schefermann commented on 2013 and still chasing "Likes"
Hey Brett. Glad you agree with the thinking, it's a big paradigm shift.
Posted 6 days ago | Like
MARKETING & MEDIA
2013 and still chasing "Likes"

[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video)

Posted 6 days ago | Like (5)
MARKETING & MEDIA
Listen, learn and "out-care"

[Mark Schefermann] Social media provides consumers with a voice, no matter where they are located or who they are - they can now have an opinion and be heard by brands and others that might be listening. (video)

Posted 14 days ago | Like (1)
Mark Schefermann commented on University of Pretoria launches Advanced Course in Business and Marketing Research
I can highly recommend Theuns Kotzé, he was my honours lecturer! This sounds like a great course!
Posted 3 months ago | Like
Mark Schefermann commented on SA retailers look to future with digital marketing
Great article.
Posted 3 months ago | Like
MARKETING & MEDIA
Capitec and gamification

[Mark Schefermann] Gamification is essentially the concept of applying game-design methodologies to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, leader boards and avatars help improve motivation and learning in more formal type situations.

Posted 4 months ago | Like
MARKETING & MEDIA
Some views on the FNB 'You Can Help' campaign

[Mark Schefermann] It all started on 9 January 2013, when FNB created an event on Facebook titled "You Can Help" with not much more information than that. From this initial stage they started seeding the URL www.youcanhelp.co.za and at this point there was only a landing page with the functionality to provide your cellphone number to get a reminder for the live broadcast on 17 January 2013.

Posted 4 months ago | Like
MARKETING & MEDIA
The future of mobile voice

[Mark Schefermann] What does it meant to live in a digital world? Well, I guess the reality is that our lives are becoming more and more connected. I often wonder how we ever survived without technology, the internet and social media. How did people organise things, how did they share memories and how did they remember people's birthdays and anniversaries?

Posted 4 months ago | Like (1)
Mark Schefermann commented on Safe Sext: The desire of youth for less restrictive digital shadows
Very interesting article, I would love to see the T's and C's regarding the rights to the images, I think many would still fear that their photo's might be sitting in the "cloud" somewhere...
Posted 5 months ago | Like

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