Sindy Peters

Group Head: Content at
Location:South Africa


Sindy Peters (@sindylp) is Group Head: Content at and a writer for BizLifestyle. She can be reached at .


[IMCC] Creativity through hacking

David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity.

By Sindy Peters 12 Jun 2014 07:03


[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15


[Net Prophet] How the SA games industry ticks

This year's Net Prophet attendees were introduced to two of South Africa's game industry pioneers; Danny Day and Marc Luck. The game designers gave vivid insight into the workings of a community Day had started by accident.

By Sindy Peters 26 May 2014 07:01


[Net Prophet] Future of retail is consumer-driven

eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference.

By Sindy Peters 22 May 2014 09:53


[Design Indaba 2014] Modular phones, bioprinting and touching strangers

There's one slot at Design Indaba I implore you never to miss, and that's the Pecha Kucha presentations. Seven top graduates from around the world presented their projects at this year's event, but three stood out - particularly in the simulcast auditorium where they all received a rousing applause.

By Sindy Peters 27 Feb 2014 11:30


Clear out your closet for #TheStreetStore

Now here's an interesting concept - some of us are proper hoarders when it comes to our wardrobes, but here's an opportunity to give it all away to the homeless. It's called The Street Store, and it's happening Tuesday, 14 January 2014, in Green Point, Cape Town.

By Sindy Peters 13 Jan 2014 07:06


Top TED Talks to success

Everyone's sauntered off for the holidays and you're left at the office posing for selfies and trawling the web for entertainment. Don't waste all that extra bandwidth on Twerking for Dummies or Babies Taste Lemons, rather be inspired by Steve Jobs et al in some of the top-rated TED Talks on success. (video)

By Sindy Peters 18 Dec 2013 09:26


Yuppiechef creams customer service with common sense

Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.

By Sindy Peters 5 Dec 2013 10:35


No student will be left behind - Shai Reshef

In an ideal world quality higher education would be available to everyone, all educational resources and technologies would be free, no student would be left behind for financial reasons - education would be a right and not a privilege.

By Sindy Peters 21 Nov 2013 11:05


New ICT centres for Prestwich Street Primary

New ICT centres were unveiled at Prestwich Street Primary in Green Point last week. The school is situated in an affluent area, but serves mainly underprivileged learners.

By Sindy Peters 7 Nov 2013 08:58


Design finalists think outside the bar

The top three finalists in the Fine Brandy Bar Design Initiative were announced on Friday, 1 November 2013, at Van Ryn's Distillery in Stellenbosch. The winning bar design will be revealed at Design Indaba 2014.

By Sindy Peters 4 Nov 2013 12:51


Skunk Anansie, enough to make a grown man cry

How cold was it at Rocking the Daisies this year?! Bloody hell! I wouldn't have blamed anyone for forsaking their Ocsober oaths just to keep their blood circulating. But forget the weather, Seed Experiences are clearly in the lead for hosting the best outdoor festival of 2013.

By Sindy Peters 8 Oct 2013 10:57


Come into the Garden at the V&A Waterfront

This year's Kirstenbosch Gardens Chelsea Flower Show entry added yet another medal to its awards tally after scooping top prize for it's Come into the Garden exhibition. The display, featured at the Royal Botanic Garden in Kew, London, has been recreated and is currently available for public viewing at the V&A Waterfront's Clocktower area until 24 September.

By Sindy Peters 3 Sep 2013 13:27


AdVantage mag's final issue goes to print

AdVantage magazine announced this morning that the publication's final issue will be going to print today, Tuesday, 2 July 2013. In circulation for the last 20 years, the magazine's readership covered decision makers in the media, marketing and advertising sector.

By Sindy Peters 2 Jul 2013 12:14


4U Rage Festival calls on youth for good

In just over a month, one school will be awarded R50 000 to help it make a positive and, more importantly, a sustainable change for its chosen charity. The brainchild of Will McIntyre, director of the 4U Rage Festival at G&G Productions, Rage for Good is calling on SA matric learners to get involved in this year's campaign.

By Sindy Peters 24 Jun 2013 13:27


Alluvia, not just a pretty face

Treated with the honeymoon suite at the Alluvia Wine Estate, there was very little to complain about - it's a truly magical setting. Blessed with a sunny day in the middle of winter, we were lured into the "vineyard lifestyle".

By Sindy Peters 21 Jun 2013 10:26


Embrace waste as wealth source - Mabudafhasi

Welcoming delegates from around the world and highlighting her department's efforts in developing a regulatory system to conserve the ocean environment, Deputy Minister for Environmental Affairs Rejoice Mabudafhasi opened the African Marine Debris Summit.

By Sindy Peters 6 Jun 2013 13:38


Suiting up for social change

5 for Change recently held its second annual black tie fundraising event in Cape Town, introducing five social enterprises to many of the city's young professionals.

By Sindy Peters 28 May 2013 07:30


Alan Winde impresses at Net Prophet 2013

Western Cape Minister of Finance, Economic Development and Tourism Alan Winde impressed attendees at the annual Net Prophet conference last week with news of exciting tech innovations for the province.

By Sindy Peters 24 May 2013 19:00


Triggerfish plans to take on Disney

All part of a 20-year plan, Triggerfish Animation aims to eventually displace Disney, announced the company's CEO Stuart Forrest at yesterday's Net Prophet conference in Cape Town. Laying the animation studio's cards on the table, his talk followed on the inspirational thread that ran through all the talks at the annual event.

By Sindy Peters 24 May 2013 08:15

Next >