Keith has enjoyed a long and distinguished career in sales and marketing within the IT, telecommunications and industrial sectors. He is presently MD for Aardvark Consulting and Communication, and runs numerous sales training, presentation and negotiation skills courses. Keith is also an accomplished speaker, giving talks and presentations that are well researched , informative and entertaining. He may be contacted at Tel. +27 11 646 8400, or email .
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The Role of Public Relations in the Marketing Mix

Advertising is so often "in your face" and those of us that are interested are normally aware of a company's advertising campaigns, but how often are we familiar with the associated public relations activities?

By Keith Schorah 8 May 2002

Marketing Managers – Why do we need them and what should their roles and responsibilities be?

It is refreshing to see that more and more South African technology companies are recognising the need to employ marketing managers at a senior level within their organisations. Although this trend is increasing, it is interesting to note that, in South Africa, we lag behind the US and European countries in which over 90% of ICT (Information Communication and Technology) companies have some form of marketing representation at board level. I believe that this stems from a lack of understanding about what the role of a marketing manager should be, how to select the appropriate candidate and how to measure and reward this person.

By Keith Schorah 20 Feb 2002

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