[Keith Schorah] Advertising is so often "in your face" and those of us that are interested are normally aware of a company's advertising campaigns, but how often are we familiar with the associated public relations activities?
[Keith Schorah] It is refreshing to see that more and more South African technology companies are recognising the need to employ marketing managers at a senior level within their organisations. Although this trend is increasing, it is interesting to note that, in South Africa, we lag behind the US and European countries in which over 90% of ICT (Information Communication and Technology) companies have some form of marketing representation at board level. I believe that this stems from a lack of understanding about what the role of a marketing manager should be, how to select the appropriate candidate and how to measure and reward this person.
Receive free email newsletter
Tell a friend about us