[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.
[Lana Hindmarch] Above-the-line and below-the-line, online and offline, the debate continues and the pursuit of integration lingers in agencies and in marketing departments. To complicate things further, recently there's a new debate added to the mix - outbound or inbound?
[Lana Hindmarch] With the power of visual communication becoming increasingly acknowledged, its scope is getting broader every day. Here are the 11 trends that I believe will have the most significant impact on industry in 2011.
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