[Roger Hislop] Screeds have been written by PRs on how terribly PR is done, and by journalists on how terribly PR is being done. Generally, these pieces address the symptoms, not the causes. So what's wrong? How do PR pros run PR agencies that do (let's be blunt) crap work? Agencies which let junior staff with no clue and big attitudes loose on heavyweight journos from top-tier publications? Agencies that issue releases that are borderline incomprehensible?
[Roger Hislop] If there were to be a national opt-out registry to fight back against the tide of spam, what should it look like? How about we consumers set the ground rules?
[Roger Hislop] April is a trying month of two-day weeks and skiving off work. Or bashing your heads trying to get a campaign out the door. So excuse me for not noticing the details until now of The Loerie Awards' new gong for great PR.
[Roger Hislop] Skirting the line between truth, fiction and a bitch slap from the advertising regulator - the ongoing Power Balance bracelets scenario is a great case study in finely crafted messaging, of the art of spin, and discipline in damage-control PR.
[Roger Hislop] We all want three things. Health, wealth, and happiness. Make that four things. To look hot. Shape has the problem that it's peddling the same pipedreams as the women's magazines that sell three times its numbers. The difference is that the title wants to be the one telling the truth, being responsible, having editorial principles that allow it to talk authoritatively about health and wellness with some level of authenticity.
[Roger Hislop] In the second of our PRs meets the media series, in which Bizcommunity.com and Sentient Communications will be profiling South African magazines and their editors so that both journalists and PRs can get more of what they both want, we take a look at One Small Seed, which is not just a print magazine but a number of media properties which includes video, a web community, an online hip culture magazine and a newly launched photography mag.
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