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Profile

Lana Hindmarch has 12 years' experience in the marketing industry, with specialities in inbound marketing, visual communication, digital marketing, integrated advertising, presentation development and public relations.

She is currently the MD of HolyCow (www.holycow.co.za), an interactive agency offering traditional and online services. Lana has held this position since 2008 which has involved driving and implementing the company's growth strategy. E-mail her on .
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[2012 trends] Getting found in 2012

In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.

By Lana Hindmarch 27 Jan 2012 13:01

Inbound marketing - the inside story

Above-the-line and below-the-line, online and offline, the debate continues and the pursuit of integration lingers in agencies and in marketing departments. To complicate things further, recently there's a new debate added to the mix - outbound or inbound?

By Lana Hindmarch 23 Aug 2011 12:02

[2011 trends] Exciting times in the visual communications industry

With the power of visual communication becoming increasingly acknowledged, its scope is getting broader every day. Here are the 11 trends that I believe will have the most significant impact on industry in 2011.

By Lana Hindmarch 24 Jan 2011 14:34