In April 2007 Rick Joubert led the creation of a dedicated mobile advertising business unit in Vodacom, one of the first mobile phone operators in the world to do so. He currently heads up the Vodacom Mobile Advertising business and also oversees Vodacom's initiatives in the mobile social networking space. He joined Vodacom in 1999 and has held various executive positions within Vodacom, primarily in sales and marketing. View his blog at


The mobile web: an untapped opportunity for publishers

I had the opportunity to speak at the Bookmarks breakfast workshop at the invitation of the South African Online Publishers Association (OPA) last week both in Cape Town and Johannesburg. My target audience at this event was really the online publishers and my principal challenge to them was: ‘Why has the South African online publishing industry not made any significant in-roads in the mobile web?'

By Rick Joubert 19 Nov 2008 12:50

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