When you think of a brand, or specifically your brand, what comes to mind? Broken down, a brand constitutes a name, tag line, logo and design, all of which should ultimately define your business perfectly. A brand, we now know however, is much more than that. It is the voice, attitude, style, familiarity and feeling that people get when they think about a business or company, and it's hugely important.
By Georgia Christian 11 Mar 2011 09:31