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Creatrix pioneered destination-listening branded content on radio. Perceived by mass market audiences as programming rather than advertising, our multilingual features rule the airwaves, attracting and retaining target market listeners who regularly tune into our programs. We apply the art of storytelling to sound strategic objectives.
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Latest news

Stories for Life inspires pan-African storytellingThe Hardy Boys were briefed by Unilever to create an engaging pan-African storytelling campaign for their Geisha soap brand, aimed at mothers of small children who traditionally have not had literacy or storytelling as part of the way that they communicate. 30 May 2017 Read more

Absa's edutainment soapie grows onto nine SABC African language stationsThe second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's shared Shared Growth to life on radio. 6 Apr 2017 Read more

Telkom's Radio Soapie Rides the Airwaves24/7 Chomza Place launches its second exciting season on The SABC Big 5 Radio Stations in five languages. The series comprises a weekly soapie that speaks to the hearts and minds of South Africa's middle market. 30 Nov 2015 Read more

The Mama Koo Show: Branded Content at Its BestThe Mama Koo Show is an iconic destination-listening radio feature that aired on 6 ALS Stations for over a decade, building a dedicated audience of LSM 5-7 women whose values were reflected in those of the brand. 5 Aug 2015 Read more

Pikitup Walks the Recycling Talk in the CityOur brief was to educate communities and inspire behavior change in the realm of the CoJ's Separation at Source initiative. The campaign had to address both the functional and emotional benefits of recycling and the recycling economy. The campaign had integrate on air broadcasts, on the ground activities and online messaging. 30 Jul 2015 Read more

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Office: +27 11 487 2444
Lynn Joffe: +27 83 227 2655