Creating a brand safe environment for advertisers in Africa

Ad Tech Masterclass in Nigeria.

"Super Bowl-worthy" - Nigeria's quest for creativity

Scangroup and Ogilvy announce a joint venture in Ghana

[Carole Kimutai] Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.

Analysing LAIF 2008 as a competitive market turf

[Bayo Adekanmbi] The dust is settling and all the Champagne corks have popped to validate the culmination of activities for LAIF (Lagos Advertising and Ideas Festival) 2008. The winners, the losers and the organisers have all reflected on how best to make it better. The 2008 edition leaves us much to build upon in our quest for continuous improvement as an emerging creative market.