Influencer compensation: How money moves within the Nigerian influencer industry

[Gbenga Sogbaike] Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

Three ways Nigerians can use Snapchat for building brand and business marketing

[Nkem Ndem V] Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world...

Four quick ways to become relevant on LinkedIn

[Nkem Ndem V] Although LinkedIn has often been referred to as the boring brother of Facebook and Twitter, it remains the most popular social network for professionals around the world...

Common mistakes Nigerians make on social media

[Nkem Ndem V] It is not just America, Europe and Asia anymore; Africa now plays a huge role in fostering the social media craze and Nigeria, as always, is a vanguard of the trend...

Top social media tools for social media managers in Nigeria

[Nkem Ndem V] Social media management has become one of the core focuses for marketers today. It is one of the most effective ways for any business to get more traffic and generate new leads...