The first blossoms of colour in the trees is enough to put a spring in anyone's step, and so it goes, that colour can influence consumers on an emotional level too. Callie van der Merwe takes a closer look at how the use of
colour used in-store can affect consumer buying behaviour.
Estee Cockcroft unpacks
new packaging trends from the point of view of the price-conscious consumer.
In research this week,
retail confidence is rising, according to the latest EY/BER survey; with the South African Customer Satisfaction Index also showing a
high rating for soft drink producers.
Have a colourful week!
Shan Radcliffe, Group Head - Retail (@Biz_Retail)
Image: © antpkr - FreeDigitalPhotos.net
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