| Marketing & Media South Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education, Entrepreneurship, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Social Media, Sponsorship, TV, With or Without Sugar, Youth Marketing |
|
The business realities of AR and storytelling I've finally reached the end of my #BeyondRetail2016 conference coverage, with an overview of the final panel session. In it, Bruce Whitfield asked the day's speakers about future retail trends and how continued technological advancement and disruption is set to shake up the local retail industry. Tied to this aspect of innovation, Johan Walters writes that augmented reality is no longer the exclusive domain of the CMO. For example, just imagine how adding AR enhancements to your printed business cards can turn those pieces of cardboard into a way to tell your, and your company's, story. One agency that excels at storytelling - and in the #Loeries2016 rankings - is Ogilvy SA. Ogilvy EMEA announced as the top ranked agency network in Africa & the Middle East, Pete Case ranked as top chief creative officer 2016, Mariana O'Kelly ranked as top ECD 2016, Tseliso Rangaka ranked as fifth best ECD 2016 and Katie Mylrea, one of this year's Young Creative winners. Find out about their personal mentors and the creative industry newcomers they take their hats off to. Read on and ready yourself for the digital future... Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Leigh Andrews The Loeries rankings are in, so I chatted to some of this year's top ranked creatives post-celebrations, including some of Ogilvy SA's dream team... Read | Johan Walters Augmented and mixed realities are significantly boosting marketing departments' efficacy. But AR is now boldly venturing into the rest of the workplace... Read | Leigh Andrews E-commerce is set for more uptake, but traditional retailers need not worry about a loss of overall sales as a result. Here's how they can avoid extinction by keeping ahead of retail trends... Read |
|
| | |
 | The Cannes Lions has released its Global Creativity Report, which announces the definitive rankings and analysis from the annual Cannes Lions International Festival of Creativity 2016, where 61 countries took home trophies... read | | |
 | Having attended the AdForum World Summit in the US, the Independent Agency Search & Selection Company (IAS) will be providing feedback at a Masterclass / Feedback Session aimed at marketers and agencies... read | | |
 | Issued by FCB Africa Distell's premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand's new positioning... read | |  | Issued by Ornico Why is Braai Day increasingly edging out Heritage Day in SA media, and what's behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media?... read | |
|
|
|
 | Issued by Nona Creative Nona Creative's CTO and Co-Founder, Paul Van Zyl, will be sharing some of his uniquely forward-thinking ideas (to over 10,000 people) at the prestigious Integrated Live digital marketing conference in London... read | |  | Lynette Hundermark "There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi... read | | |
 | Issued by AMASA It's with much excitement that the AMASA Awards committee announces that Kaya FM will be sponsoring the 2016 Roger Garlick Grand Prix... read | |  | Danette Breitenbach As consumers' patterns of consumption dictate, with content aggregated and apps serving up information to people that is useful and relevant to them, media brands will matter less and less... read | | |
 | Spark Media's latest Roots research gives marketers, advertisers and media agencies understanding of consumers' cellphone and internet penetration. The research indicates that the era of connectivity is growing... read | | |
 | Issued by Paddington Station PR The shift from traditional to post-demographic consumerism turns old ideas of consumption patterns on their head so that age, gender, location, income and family status now make way for individual expression and interest-based segments... read | |  | Khuthalani Khumalo I started working at the age of eighteen - thrust into the fast pace of a large advertising agency in a very small town, at a time when knowing how to send a fax was listed as a skill on your CV... read | | |
 | Issued by East Coast Radio People's Park, Moses Mabhida Stadium, pulsated with some of South Africa's best artists and musicians at Huawei Durban Day with East Coast Radio on 23 October... read | | |
 | Issued by Nudge The relentless waves of digital disruption in the market research industry don't exclude some organisations because of their size, history or legacy - all boats move when the tides shift... read | |  | Nicci Botha How do we bridge the divide between the generations? By understanding how Millennials think... read | | |
 | Analize Viljoen You may love or hate social media. It has its pros and cons and many will debate that people don't talk anymore. For me it is quite the opposite. I find that people connect and "talk" easier than ever... read | | |
 | Ryan Ravens Can we justify free tertiary education, when there's a greater need for a robust social security system? Does SA need more poets and politicians, when artisans are what will grow the economy?... read | |
| | We are urgently looking for a passionate and inspired graphic designer with a good design eye to join our creative team! Read more >> |
We're looking for a smart, energetic and innovative full-time, PPC/paid search specialist to strategise and execute interactive marketing campaigns and seek out the latest search marketing innovation. Read more >>
| | | |
| |
|  This must-attend seminar will take you into the world and mind of the Millennial consumer. Get fresh insight and solutions on how to engage with this ultra-connected generation. Read more >>
 Join Meltwater and the ATKV's Reinard du Plessis next Wednesday from 11.00 to 12.00 for a free webinar on how to measure ROI for online marketing campaigns. Read more >>
| | |
| |
| Oscar Wilde "Success is a science; if you have the conditions, you get the result." |
More quotes Submit a Quote | |
|
|
Paddington Station PR has opened a press office on Bizcommunity.com! We are a four-year old strategic PR and communications agency that applies the latest research and insights on post-demographic consumerism to the mix to ensure engagement hits the mark. Executive Personnel has opened a recruiter listing on Bizcommunity.com! Executive Personnel is a leading recruitment agency based in Johannesburg. We focus on Recruitment Service Excellence and recruit professionals from and for various industries including Finance, Marketing and PR, Property and Travel.  Twitter |
|
|
