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Marketing & Media South Africa

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The declining attention span of social media users and how to engage them
[Julia Rhodes] As marketers search for innovative ways to engage audiences, it's important to recognise that the attention span of online audiences is quickly declining... read


Image credit ©
Cannes: The Church and the Truffle Forest

Damon Stapleton

What I am about to say may make me a hopeless romantic and naive in how the world works. So be it... Read

Why brands miss their target market
Why brands miss their target market

Bogosi Motshegwa

How does a brand miss making a message or brand resonate with its target market or audience? It happens at the most critical aspect that is sometimes overlooked... Read

Those 'idiots' are your brand ambassadors!
Those 'idiots' are your brand ambassadors!

Mareli Smit

Marketing as we know it is changing. Why are employees and customers left out of the loop to help create customer experiences in many instances? Read

Marketing
Judges selected for New Generation Awards
Judges selected for New Generation Awards
The judges for the 2016 New Generation Awards have been selected. Since inception in 2013, the awards have ensured that at least three or four judges see each entry... read
Elements of a great content marketing strategy
Elements of a great content marketing strategy

Charles Mburugu

Content marketing is a marketing tactic which seeks to attract customers primarily through offering valuable and relevant content... read
Advertising
South African agencies to benefit from iDidTht.com launch of #WorkToWatch
South African agencies to benefit from iDidTht.com launch of #WorkToWatch
#WorkToWatch is a new initiative by iDidTht.com to build on its ability to highlight South Africa's creative work. The focus will, however, be to do this internationally... read

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Branding
OgilvyRED launches in Cape Town
OgilvyRED launches in Cape Town

Issued by Ogilvy & Mather

OgilvyRED - the global strategic think tank at the heart of Ogilvy & Mather - recently launched its first offices in South Africa in Cape Town as a driver of growth, innovation and change in the local brand and marketing space... read
CSI
Disabled children take their first swing at the Canon First Swing regional schools' golf competition
Disabled children take their first swing at the Canon First Swing regional schools' golf competition

Issued by Canon SA

Children with varying disabilities from four Gauteng schools got the opportunity to participate in the inaugural Canon First Swing Gauteng Inter-Schools golf tournament... read
Design
Can new products be given an advantage at launch?
Can new products be given an advantage at launch?

Issued by Just Design

When Weiman brought their Magic Eraser to SA they partnered with Just Design to ensure the product's success in local markets... read
Digital
Our predictions on the future of SEO
Our predictions on the future of SEO

Issued by 360eight

The upheavals in SEO over the last few years have been quite dramatic and, it seems, this trend is set to continue into the future. So how does today's business plan their SEO strategy for 2016 and beyond?... read
Events & Conferencing
OffLimit Communications strides into the rest of Africa
OffLimit Communications strides into the rest of Africa

Issued by Offlimit Communications

In recent years, OLC (OffLimit Communications) has extended its operations into multiple countries on the African continent... read
Mobile
Digicape markets SA-developed micro tracker - Sensor Smart Tracker
Digicape markets SA-developed micro tracker - Sensor Smart Tracker

Issued by Digicape

Tech start-up, Sensor Networks, has partnered with Digicape to distribute their latest product, a nifty personal micro tracker device called Sensor Smart Tracker... read
Newspapers
Mother Tongue paper does it for the youth, by the youth
Mother Tongue paper does it for the youth, by the youth

Issued by Caxton Magazines

18 July will see the launch of Caxton's newest baby: Mother Tongue - a paper for the youth, by the youth... read
Production
Propeller Film's wild South African director
Propeller Film's wild South African director

Issued by Propeller Films

Director Paulo Henriques was recently in Cape Town with Propeller Films on a campaign for the Turkish supermarket chain, Migros, featuring fierce bulls, sheep and various chickens running through the Cape streets and farmlands... read
Couch potatoes will like this one
Couch potatoes will like this one

Issued by Ola! Films

Ola! Films once again joined forces with the bright team at Brand Halo for CBA Kenya, and Mfundo Mkhize's ability to cleverly maximise one location to feel like many - while still working below budget - is one of the things that keeps them coming back... read
Research
Can you buy shares in a stokvel?
Can you buy shares in a stokvel?

mike broom

No, you cannot! In fact, that is probably the most defining variable in the definition of what a stokvel is, compared to another way of saving money... read
International
Vice Media acquires majority stake in Garage magazine
Vice Media acquires majority stake in Garage magazine
SAN FRANCISCO: Vice Media on Tuesday announced that it has bought a controlling interest in Garage magazine, a twice-annual publication founded by the wife of a Russian billionaire. read
More International
Business
Will artificial intelligence disrupt business?
Will artificial intelligence disrupt business?

Donald Brown

The once-futuristic predictions about how artificial intelligence (AI) will impact the world are becoming reality. Legendary futurist Ray Kurzweil has imagined advanced technology... read
New business
  • M&C Saatchi Abel acquires Sun International - more info
  • Joe Public wins Chicken Licken - more info

More accounts  Submit a New account
Jobs offered
Account Director - PR - Johannesburg
TheGrind PRTheGrind PR is looking for a dynamic, committed account director experienced in brand and corporate PR. Join a growing startup agency and be part of an exciting future. Read more >>

Account Director - Johannesburg
EXP is looking for an account director to manage a varied sponsorship portfolio. Previous experience in a sponsorship environment is key along with client service, budgeting and project management ability. Read more >>





New events to diarise
Marketing professional and consulting services - how to market a consulting practice
The Reputation Go-to Guy - 8 Jul 2016, Johannesburg | 26 Aug 2016, Johannesburg


Future of Media Conference
Times Media - 21 Jul 2016, Sandton


Design School Southern Africa - Open Day
Design School Southern Africa - 23 Jul 2016, Johannesburg | 23 Jul 2016, Pretoria | 23 Jul 2016, Durban


Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Photoshop basics
Multidimensions - 22 Aug 2016, Cape Town


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Advanced programme in event management
Enterprises University of Pretoria - 25 Aug 2016 to 11 Nov 2016, Pretoria


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria



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Lao Tzu
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