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Marketing & Media South Africa

Today's top stories
[CEM Africa Summit] Social customer engagement as a social business enabler
[Leigh Andrews] If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit... read more>>

[Biz Takeouts Lineup] 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

On tomorrow's Biz Takeouts Marketing & Media radio show, show host Warren Harding chats to two more of the keynote speakers for the Cape Town IMC Conference...

Read more >>



Bartering as a way to increase your business

Boris Dzhingarov

Smart business managers always think about bartering and it is a shame to notice that many still do not understand why this is something that has to be considered...

Read more >>



Getting a feel for the luxury market in Africa

Leigh Andrews

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

Read more >>





Focus on Content Marketing
Hybrid content and product innovation

Issued by National Positions

Every article, handbook and webinar on the subject of content marketing clarifies and reiterates the following points: the aim of content marketing is to provide consumers with memorable content experiences, give them enough of these and you establish brand loyalty, and if you want to maintain brand loyalty, you have to keep this momentum going... read more>>
Getting the definition right

Louise Marsland

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. read more>>
Read more: Special Focus on Content Marketing>>

Marketing
Bizcommunity.com launches BizTrends 2016 at Leaderex

Issued by Bizcommunity.com

A stellar line-up of industry leaders will discuss current trends in the marketing communications industry, as well as do some crystal ball gazing for 2016 at Bizcommunity.com's special trend event on 17 September at the Sandton Convention Centre... read more>>
Advertising
Creative Circle Awards: May and June 2015 winners
The winners of the May and June Creative Circle Awards have been announced. It's been a bumper two months in the run-up to Cannes at the end of June, and the upcoming Loeries in August... read more>>
2015 AMASA ALP candidates selected
The five candidates for the Advertising Media Association of South Africa (AMASA) Learnership Programme (ALP) have been selected. This year, the ALP bursaries were offered to current employees or interns at any of AMASA's membership agencies or media owners... read more>>
CRM
[CEM Africa Summit] Shiny happy customers

Jessica Taylor

Key to customer experience management is understanding the customer as an individual, but first you have to know your customer service staff, not as the call centre, but as internal and external customers. And then learning how to make them happy and, ultimately, your other customers too... read more>>
Design
Designing in the Mother Tongue

Issued by Open Window

Open Window Institute Honours student Karabo Moletsane is a vibrant, young illustrator/designer and all-round superwoman making waves in the creative industry... read more>>
Digital
Learn how to positively influence your digital brand reputation

Dries Badenhorst

The digital universe is expanding and evolving. To keep up, attend a special webinar next week to find out how to take advantage of the 'Attention Economy'... read more>>
Voting Monkey: The link between marketers and fans

Issued by iShack Digital Consultancy

iShack Digital Consultancy has created Voting Monkey, which is specifically tailored to entertain customers, increase engagement and simultaneously gather data for marketers through the easy-to-use web application... read more>>
Events & Conferencing
Inaugural Times Higher Education Africa Universities Summit at UJ this week
The inaugural Times Higher Education Africa Universities Summit will take place at the University of Johannesburg (UJ) on 30-31 July 2015... read more>>
Exhibitions
SportShow is waiting to thrill you

Issued by Optimize Enhancing Effectiveness

The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits... read more>>
Mobile
MTN slips to January lows on trading update
MTN shares fell almost 6% to their lowest level since January following the release of a relatively weaker trading update... read more>>
Smarties shortlist announced

Issued by Mobile Marketing Association

The Mobile Marketing Association of South Africa has released the finalists for the coveted 2015 Smarties Awards for South Africa... read more>>
Online Media
Newsclip adds social monitoring
OOH
Research confirms efficacy of TRANSIT.TV

Issued by Provantage Media Group

Research shows once again that the TRANSIT.TV digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa - is a highly valuable tool for communicating with the LSM B market, aged 16-50+... read more>>
PR & Communications
Dubai-based PR agency selects DUO as its Africa partner

Issued by Duo Marketing

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa... read more>>
In the Hot Seat

Issued by Janine Lazarus Media Consultancy

Janine Lazarus, one of the highest-rated speakers at the 2014 IABC Africa Conference, has been invited yet again to present at this year's conference which kicks off in Randburg from 29-31 July... read more>>
Publishing
Words gotta work hard to get into dictionary
It takes more than popularity for a word to make it into a dictionary. read more>>
Radio
New 702, Cape Talk daytime presenters
Effective 1 August 2015, Azania Mosaka will take over the early afternoon slot from 1pm to 3pm Monday to Friday on 702... read more>>
Recruitment
Recruitgroup CEO wins Standard Bank Rising Star Entrepreneur of the Year Award 2015

Issued by Recruitgroup

Laura Reynolds, CEO of Recruitgroup, was overwhelmed by the privilege of receiving the Entrepreneur of the Year Award on Friday evening at the star-studded Rising Star Awards 2015... read more>>
Research
The rural problem

Erik du Plessis and Neil Higgs

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)... read more>>
The Shuffle Age: Global music fans unplugged

Issued by Havas Worldwide

FANS.PASSIONS.BRANDS, Havas Sports & Entertainment's research into sports and entertainment fanship, takes an in-depth look at people's passion for music, as well as their relationship to brands in this space... read more>>
Social Media
Facebook's Internet.org free basic services are bringing African people online
Facebook celebrated the one-year anniversary of the introduction of the Internet.org app by hosting a Developer Day at iHub in Nairobi, Kenya on 27 July 2015 and introducing new services... read more>>
Women's Month
Open a candybox for Women's Day
International
Pearson says in talks to sell The Economist share
LONDON, UK - British publishing company Pearson said on Saturday it was in talks to sell its 50-percent stake in The Economist Group, owner of the prestigious magazine of the same name... read more>>
Tech leaders warn over 'killer robots'
PARIS - A group of top tech leaders, including British scientist Stephen Hawking and Apple co-founder Steve Wozniak, on Tuesday issued a stern warning against the development of so-called killer robots... read more>>
Still offline: US non-Internet users stuck at 15 pct
Washington, USA - Some 15 percent of American adults are not using the internet -- a figure which has not changed over the past two years, researchers said on Tuesday. read more>>
Eurobest opens for registration, launches Creative Basecamp
Eurobest, the Festival of European Creativity, which this year moves to Antwerp, has opened for delegate registrations... read more>>
More International
Government news
DA to question tablet contract in parliament
EduSolutions, the company responsible for the 2012 Limpopo textbook crisis and reported to have close ties to President Jacob Zuma, has been awarded a contract to deliver tablet and laptop computers, and e-learning materials to schools in Gauteng at a cost of R200-million... read more>>
More Government news
New business
  • Owen Kessel Leo Burnett wins McDonalds South Africa account - more info
  • GreenQueen wins Pitch & Polish PR account - more info

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Jobs offered
Work Integrated Learning Internships - Pretoria
EtiketWe offer work integrated learning internships as well as graduate internship opportunities to creative graduates in order to extend their academic qualifications through structured workplace exposure and specialised training. Read more >>

Paid Search Campaign Manager Internship - Cape Town
Search engine marketing paid search campaign manager internship. We are looking for university graduates who are hungry to learn, work hard and ready to master this new profession. Read more >>

Account Director - Johannesburg
EXP is looking for an account director to manage a varied sponsorship portfolio. Good experience in client service, budgeting and project management is key. Read more >>



New events to diarise
#ReaKasiTour
Home of Skill Media Group (Pty) Ltd - 1 Aug 2015 to 2 Aug 2015, Pretoria | 3 Oct 2015 to 4 Oct 2015, Pretoria

SAACI 2015 - 29th Annual Congress
African Agenda - 1 Aug 2015 to 4 Aug 2015, Cape Town

A-Z of brand building
Vega School of Brand Leadership - 6 Aug 2015 to 7 Aug 2015, Johannesburg | 6 Aug 2015 to 7 Aug 2015, Durban | 6 Aug 2015 to 7 Aug 2015, Cape Town | 6 Aug 2015 to 7 Aug 2015, Pretoria

Stakeholder engagement management
PRISA - 17 Aug 2015 to 18 Aug 2015, Johannesburg

The Best of Global Digital Marketing Breakfast
PRISA - 19 Aug 2015, Johannesburg

Reputation management
PRISA - 20 Aug 2015, Johannesburg

Women's Month Summit - Inspire, Educate, Connect
Bloom Training & Projects (Pty) Ltd - 20 Aug 2015, Johannesburg

Business communication
Quo Vadis Communications - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Demystify social media
Quo Vadis Communications - 9 Sep 2015, Johannesburg

Advanced business communication
Quo Vadis Communications - 19 Oct 2015 to 21 Oct 2015, Johannesburg

Upcoming events
Just Design It 4th
Just Design It - 30 Jul 2015 to 31 Jul 2015, Bloemfontein

The South African Book Fair 2015
A Better World Network (Pty) Ltd - 31 Jul 2015 to 2 Aug 2015, Johannesburg

Photography 1
PRISA - 31 Jul 2015, Johannesburg

Kwazulu-Natal Student Conference
PRISA - 31 Jul 2015, Durban

Winelands Bridal Fair 2015
Donato Events - 1 Aug 2015 to 2 Aug 2015, Stellenbosch

International Marimba and Steelpan Festival
Education Africa - 1 Aug 2015 to 2 Aug 2015, Johannesburg

Sales for small businesses
Latitude Training - 1 Aug 2015, Cape Town

Noticeboards
Donations
[Sponsorship] We are appealing to the public to donate the following items to our fundraising shop. The Friends of the Children's Hospital Association(FOCHA) These items will be sold to raise funds to assist the patients and their families at the Red Cross War Memorial Children's Hospital (RXWMCH) • Household items • Crockery, cutlery and glassware • Electrical goods • TV's, videos, dvd players • Books, CD's, DVD's • Second hand clothes( children and adults) • Shop soiled items • Toys, dolls • Overruns • Teddy bears • Shoes (children and adults) • Teddy bears

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Quotes
Vince Lombardi
"The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor."

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  Twitter
@TIME
Amazon wants a special air zone for its fancy delivery drones http://t.co/zWrWilMqK3 - Wed Jul 29
@thulilamani
RT @EarnKnowledge: A woman taking a selfie in 1900. http://t.co/MCJCLtSBh1 - Wed Jul 29
@socialmedia2day
9 things you should immediately stop doing on #Facebook: http://t.co/9AdwhNZbhb - Wed Jul 29
@SABCNewsOnline
RT @Newsbreak_Lotus: New research has shown that malicious mobile apps on the Google Play store have spiked by 400%. @salpatel786 #sabcnews... - Wed Jul 29
@mashable
Nokia enters the virtual reality game with a 360-degree camera http://t.co/D1SHUKiaRN http://t.co/ph9Ak1kIW6 - Wed Jul 29
@Forbes
93% of adults listen to the radio each week -- only 87% watch TV: http://t.co/ya3SONG7JA - Wed Jul 29
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