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Content marketing goes under the probe... Today sees the start of our two-week Special Focus on Content Marketing. Louise Marsland has compiled a number of interviews with the trendsetters in this field, with new content released each day as we close out the month. She kicks off with a look at how branded content is changing communications. In other news, the ACA has announced its 2015/2016 Board of Directors, with the 2015 ACA APEX awards taking place at the Sandton Convention Centre this evening. We also find out from Siyabonga Ntamela, winner of the scholarship in 2008 and one of this year's Loerie Awards student category judges how the Loeries Creative Future Scholarship gives disadvantaged students the opportunity to turn their passion into work ... Lastly, make sure you don't miss out on the first of three webinars presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world, with Claire Cobbledick: Head of Marketing Gumtree South Africa, set to lead the one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting on 9 July, where the Board of Directors for 2015/2016 were elected... read more>>
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| | |  | Louise Marsland Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago... read more>> | |  | Louise Marsland The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago... read more>> | | |
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Read more: Special Focus on Content Marketing>>
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 | Leigh Andrews Children love expressing their creativity through drawing and colouring in... read more>> | | |
 | Issued by Ayanda Mbanga With the advent of social media, customers have energised a new power: the power of engagement, opinion and voice. How they feel has become key to both product development and the strategies to persuade them to buy... read more>> | | |
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 | Cécile Gorgeon It seems hard to believe, but many companies continue to under-deliver to the 50% of the world's population that is female. According to Tom Peters, "women are unmistakably in my opinion economic opportunity number 1", and with global earning power of $18 trillion and growing, it's easy to see why... read more>> | | |
 | Issued by HOMEMAKERS Port Elizabeth's trendiest décor and home lifestyle exhibition, the Port Elizabeth Algoa FM HOMEMAKERS Expo, is back at the ever-popular Boardwalk Exhibition Centre from 23-26 July, and it is all about your home!... read more>> | | |
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 | South African rugby, led by Springbok Sevens Men's and Women's players visited the Christine Revell Children's Home as part of Nelson Mandela Day activities... read more>> | |  | Issued by Everlytic Everlytic this year showed its support for Mandela Day by joining the Stop Hunger Now Southern Africa Million Meal Challenge... read more>> | | |
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 | Jannie Hofmeyr, Issued by TNS South Africa It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. read more>> | |  | Bryan Melmed, Issued by Exponential In May this year Slate magazine published an article entitled 'Netflix tries to put a human face on big data with its own anthropologist'. It's an interesting read, not least as it seems to assert that the highly qualified anthropologist has been appointed more for PR purposes than strategic ones... read more>> | | |
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 | Michael Wood Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success... read more>> | | |  | SAN FRANCISCO, USA: Virtual reality star Oculus on Thursday announced a deal to buy an Israel-based startup specialising in technology that can track hand movements... read more>> | |  | NEW YORK, USA: The One Club has announced that it has introduced a quarterly entry system for The One Show, as well as a set of public relations categories... read more>> | | | More International | |
| - urban espresso to handle Andy Warhol collaboration launch - more info
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|  | Stellenbosch University currently seeks to appoint a suitably qualified and experienced manager - alumni relations (Ref. ADV/218/0715). Applications close: 14 August 2015 Read more >> |
 | Mid-level developer job in Cape Town at leading digital agency Read more >> |
 | Cape Town Tourism currently seeks to appoint a suitably qualified and experienced media hosting and PR coordinator. Applications close: 31 July 2015 Read more >> |
 | New York and South African based Springleap is looking for research and trend spotting interns to work from our Johannesburg office, to help with our brand research related projects. Read more >> |
| New York and South African startup Springleap, seeks junior community manager to help network, engage and recruit creative minds from around the world. Read more >> |
| Graphic designer? Cool. You'll be a great addition to our rapidly-growing agency that is creating a Stir across a diverse spread of clients locally and internationally. Read more >> |
Represent Fundraising That Works (FTW) by conveying key messages and campaigns to potential supporters with the aim of securing high volumes of new committed givers with low attrition rates through F2F fundraising. Read more >>Design magazine adverts and all features as well as all company related requirements for operation purposes. Must have your own reliable vehicle and valid drivers license. Must email CV and portfolio. Read more >>Position available at respected online publisher primarily in customer support, but also requiring excellent proofreading and subediting skills. Read more >>A leading brand in pet nutrition is looking for an ambitions and competent assistant brand manager to plan, manage and implement campaigns for their wellness brands. Read more >>
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| Michael Jordan "If you're trying to achieve, there will be roadblocks. I've had them; everybody has had them. But obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it." |
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