8 Jun 2015Contact usSubmit newsAdvertise on bizList your companyHome
  My account



Marketing & Media South Africa

Acquisitions unfold and advertising's core unravelled...

The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies.

Moving on to the realm of advertising, Chris Brewer says it's important to understand the psychology of advertising, as today's professional advertising person will apply sound instinct to whatever material is produced - this skill is based on knowing your customer and getting them to buy your product.

This ties in with the importance of mining an insight, which Catherine Makhetha calls the "thread that truly ties an agency together".

One such 'tied together' agency is Native VML - Co-Founder Ben Wagner shares his expectations from this year's Loerie Awards and memories of Loeries' past...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings
The board of Tiso Blackstar Group SE (Tiso Blackstar) has announced the completed acquisition of Times Media Group Limited and Kagiso Tiso Holdings... read more>>

The psychology of advertising

Chris Brewer

NB: Psychology is the study of normal human behaviour - abnormal behaviour lies within the speciality of Psychiatry, which is why psychiatrists get so many patients from ad agencies...

Read more >>



The importance of mining an insight

Cathleen Makhetha

The advertising and marketing landscape has often proved to be an exciting window into the happenings of a particular place or the lives of people...

Read more >>



[Loeries 2015] Agency expectations with... NATIVE VML

Leigh Andrews

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what NATIVE VML's Co-Founder, Ben Wagner, expects...

Read more >>





Advertising
In-house outsourcing

Lara Cassel

Advertising agencies have been outsourcing for many years through their freelancer models. Utilising an in-house outsourcing model allows an agency to provide the strategic direction to their clients... read more>>
Digital
Make your data meaningful

Nicole Sobotker, Issued by DQ&A Media Group

With increasing focus on ROI, transparency, and measurability, data is in the spotlight when it comes to any new campaign or digital marketing channel... read more>>
Work at first 'byte' for Ole! Media Group's Digital Academy Cadets

Issued by Ole! Media Group

Following the inaugural success in 2014 of the TEAMtalk media sports Academy, the Ole! Media Group (TEAMtalk's holding company) has created a comprehensive training programme incorporating all aspects of digital media... read more>>
Events & Conferencing
Cape Town to host Entrepreneurs Convention
The annual Entrepreneurs Convention will be held at the CTICC in Cape Town on Saturday, 20 June 2015 from 9am to 4pm... read more>>
Taking the future by storm

Issued by Magnetic Storm

The Magnetic Storm Group has hired Jane Stevenson as Strategic Director, after experiencing a strong period of growth across its businesses... read more>>
PR & Communications
Having a ball

Issued by Blue Moon Corporate Communications

What's the value of a pit full of brightly coloured balls in a corporate meeting room? One might well wonder. Blue Moon took the plunge and tried it out... read more>>
Recruitment
Start your marketing career with a winning interview
The London School of Marketing has published a new article outlining top tips for junior marketers who are attending their first interview... read more>>
Research
TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

Issued by TNS South Africa

Global research consultancy TNS has announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world's largest mobile survey platform... read more>>
FIFA and Nkandla: Sepp-arated at birth? 86% want JZ to #PayBackTheMoney

Issued by Columinate

Columinate quickly surveyed 487 South Africans to garner their thoughts around Nkandla and FIFA... read more>>
Retail
'Dependency' is the trend in South Africa's rice industry

Issued by Insight Survey

Insight Survey's latest Carbohydrate Landscape Report comprises extensive primary research in order to ascertain and provide detailed insight into this state of 'dependency', and its impact on domestic market dynamics... read more>>
Social Media
Why Average Joes make better social media marketers than Don Drapers

Nicholas Koursaris, Issued by Firewater Group

Ask yourself, who exactly does my client want to correspond with when they have a query or a complaint? The answer in the vast majority of cases is simple - they want to talk to an informed and helpful version of themselves... read more>>
Media Freedom & Right to Know
IAB officially expresses its concern over online censorship
The Interactive Advertising Bureau (IAB) South Africa has formally expressed its concerns over online censorship to the FPB in respect of the recently gazetted Draft Online Regulation Policy... read more>>
Youth Marketing
MTV and MTV Base debunk 'lazy' youth perception
The youth of today has said to be apathetic, lazy and disinterested. MTV and MTV Base recognise that this is not true and have set out to debunk the myth by displaying who and what the youth has to offer... read more>>
International
Edward Snowden: World is rejecting mass surveillance
WASHINGTON, US: Legislation ending the US government's bulk collection of telephone data is "a historic victory for the rights of every citizen," former intelligence analyst Edward Snowden said in commentary on Thursday... read more>>
Connected cars to represent 20% of the global car market by 2019
Hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019... read more>>
Website that saves politicians' deleted tweets faces deletion
THE HAGUE - The Politwoops website that saves tweets deleted by politicians said Friday it fears its operations may be closed down in 30 countries after Twitter switched it off in the United States... read more>>
LIA moves entry deadline
Team Ohayo, Dentsu Japan shines brightly at The New York Festivals Torch Awards
More International
Government news
Digital migration to improve TV coverage in rural village

Nthambeleni Gabara

VYEBOOM: The migration towards digital broadcasting will improve television coverage in the rural village of Vyeboom in Limpopo, says Communications Minister Faith Muthambi. read more>>
More Government news
Jobs offered
Senior Account Manager - Cape Town
Put your CRM, DM and account management skills to work on a diverse and rewarding client portfolio. Read more >>


Creative Strategist - Johannesburg
LIVE+, the connected activation agency, is looking for a talented and creative strategist. Bring your ability to think, create, do, to this small, vibrant, dynamic agency of the future. Read more >>



New events to diarise
The Gathering 2015
Whacked Management - 11 Jun 2015, Johannesburg

Youth Day Extravaganza for the Whole Family
Zip Zap Circus School - 16 Jun 2015, Stellenbosch

Proposal writing
PRISA - 23 Jun 2015 to 24 Jun 2015, Johannesburg

Using tech to drive innovation an entrepreneurship
Event Mechanics - 24 Jun 2015, Johannesburg

Mandela Day 2015
Red and Yellow School - 18 Jul 2015, Cape Town

Digital marketing short course
Red and Yellow School - 20 Jul 2015 to 28 Jul 2015, Cape Town | 3 Aug 2015 to 11 Aug 2015, Johannesburg

International Marimba and Steelpan Festival
Education Africa - 1 Aug 2015 to 2 Aug 2015, Johannesburg

IMC Conference Cape Town
IMC Conference - 3 Aug 2015 to 4 Aug 2015, Cape Town

Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 24 Aug 2015 to 28 Aug 2015, Grahamstown

Creative Cloud Xtreme
Multidimensions - 1 Sep 2015 to 2 Sep 2015, Johannesburg

Upcoming events
Customer Experience Journey Mapping Workshop - 9 Jun 2015, Johannesburg
If you are starting out your customer experience (CX) transformation or have been on the journey and are looking for inspiration and new ideas, this is the workshop for you. Read more >>


#OutofOffice - 11 Jun 2015, Cape Town
#OutofOffice is a concept gathering of creative and marketing industry folk with inspirational faces in unusual spaces. Read more >>


Successful business writing skills
PRISA - 10 Jun 2015 to 12 Jun 2015, Randburg, Johannesburg

SME Growth Champions
AdClick Africa - 10 Jun 2015, Pretoria

Breakfast With The CliffCentral Team
PRISA - 10 Jun 2015, Johannesburg

GIBS Big data and analytics for CRM
GIBS - 11 Jun 2015 to 12 Jun 2015, Johannesburg

Reputation Risk Management Masterclass
The Reputation Go-to Guy - 11 Jun 2015 to 12 Jun 2015, Johannesburg

Quotes
Ella Wheeler Wilcox
"There is no chance, no destiny, no fate, that can hinder or control the firm resolve of a determined soul."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.
  Twitter
@TrainingRoomZA
RT @elearningfeeds: #elearning Why Video Is The Best Medium For Microlearning - 3 Reasons Why Video Is The Best Medium For Microlearni... h... - Mon Jun 08
@Radio702
A visual guide to the new #VisaRegulations (when travelling with minors): http://t.co/b3Lb0IOPOs http://t.co/tz3YwAmHoo - Mon Jun 08
@RichSimmondsZA
Brand exposure is about interactions with people. The attention you give is proportional to what you will get back! - Mon Jun 08
@AntonRSA
5 tips on building your digital footprint online https://t.co/kHH1ha0YwQ #memeburn - Mon Jun 08
@Forbes
When you mistrust your employees and show it, expect to be mistrusted back: http://t.co/sS1TA8U3ga - Mon Jun 08
More tweetsFollow

Industries

Follow us

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 680 3500 | 24 On Main, Main Street, Rosebank, Cape Town, 7700, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2015 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Manage subscriptions. Subscribe. Change email address. Change frequency to WEEKLY.