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Marketing & Media South Africa

Another SABC board resignation and outrage over Charlie Hebdo attack

It's almost becoming monotonous... In December, the SABC board chair Ellen Tshabalala resigned - finally - after a long and pointless legal battle to keep her job after she had been found to have lied about her qualifications (she doesn't have what she claimed to have). Now, Professor Bongani Khumalo has resigned from the SABC board too, and it appears he won't be the last to do so in the near future.

Over in France, in a demonstration of unity that sent a clear message to those opposed to freedom of expression, more than a million turned out to honour the victims of last Wednesday's terror attack on Charlie Hebdo, a satirical magazine that targets everything from politicians to religions - it was the magazine's targeting of Islam that lead to a bloodbath. But the message from across France and the world was: We won't be cowed.

Still on the international front, Caitlin Stewart, writing from Washington DC, gives some ideas on how to react after you've made a market research mistake or two. The key, she reckons, lies in how researchers choose to handle their mistakes, as this determines whether there will be a successful outcome in a market research project.

And covering our continent, Leigh Andrews chats to Laura Eboa Songue and shows you how you can give your brand an African celebrity marketing boost.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories


Resignation hits SABC board... More to follow?
NEWSWATCH: Professor Bongani Khumalo has resigned from the SABC board, and more resignations could follow, reports News24, referring to Sunday Independent... read more>>

Tribute to Charlie

Andrew Heslop

PARIS, FRANCE: They are alarming statistics. 61 dead. 70 dead. 74 dead. 47 dead. 44 dead. 74 dead... (Video)

Read more >>



Give your brand a marketing boost with A-Listers

Leigh Andrews

Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities...

Read more >>



How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

Read more >>





Marketing
Suzelle takes us YouTube shopping

TJ Strydom

Peeling apples with a drill and making a traditional dish in a hollowed-out pumpkin caught the attention of hundreds of thousands of South Africans on YouTube last year... read more>>
Education & Training
Legal wrangle brewing over TV school in Bay
A Nelson Mandela Bay journalism and TV school has gone into battle with one of South Africa's production house giants, Urban Brew Studios... read more>>
Mobile
Survey aims to measure South African SMEs' use of mobile

Issued by wiGroup

South African small and medium businesses are being asked to participate in the wiGroup Fast Company SME Mobile Readiness Survey - a national survey that aims to delve into the adoption of mobile technology among South Africa's SMEs... read more>>
Recruitment
Hiring the right employee for a small business
So your business is booming and you've realised you need an extra person to take some of the load off your shoulders? Hiring the right employee is key to growing your business... read more>>
TV
The Tale of the Tortoise and the Hare

Peter Simpson

The South African pay-TV market is undergoing a tsunami of change as the country embarks upon the road towards full-scale digitisation. This provides the backdrop for a dramatic change in the viewing habits of millions of TV consumers... read more>>
International
'Selfie sticks' give new perspective at tech show
LAS VEGAS, US: 'Selfie sticks' - lightweight monopods that hold smartphones to get a better angle for self portraits - are making the tech community view things from a new perspective... read more>>
Jurors announced for One Show
NEW YORK, US: The One Club, producer of the One Show and Creative Week, which honours the best work across all disciplines, including advertising, interactive, design and branded entertainment, has announced the jurors for the May 2015 show... read more>>
China smartphone maker Xiaomi wants slice of Apple pie
SHANGHAI, CHINA: When the charismatic founder of upstart Chinese smartphone maker Xiaomi took the stage at an Internet conference, he was open about his ambition: world domination... read more>>
Jurors named for Clio Image Awards 2015
More International
Government
Allocate all Eskom and SAA shares to citizens

Temba Nolutshungu

South Africans in general and taxpayers in particular have become accustomed/hardened/seasoned to the perennial, colossal financial blunders otherwise known as South African Airways (SAA) and Eskom... read more>>
Transnet dashes hopes for future of historic station
Matriculants should study agriculture - IFP
More Government news
Motoring
Handsome and comfortable Accord
The Honda Accord 3.5 V6 looks smart, slick and sophisticated but it also rings some nostalgic bells that hark back to the days when family sedans were big, spacious and as the comfortable as well-worn old leather chairs you would find in gentlemen's clubs... read more>>
More Motoring news
People on the move
  • Y&R South Africa attracts heavyweight talent - more info
  • Nitrogen Advertising and Design appoints new client service director - more info

More people  Submit a Person
Jobs offered
SEO Wiz - Cape Town
Are you a web developer or junior SEO, passionate about becoming a full-blown SEO ninja? This techie position could be the best job you've ever had. Read more >>

Mid/Senior Digital Designer - Johannesburg
Firewater is a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Mid - Senior C#.Net Web Developer - Johannesburg
Firewater Interactive is looking for a mid to senior web developer with three+ years proven experience in web development and a passion for web. Read more >>

Account Manager - Johannesburg
A B2B marketing agency is looking for an energetic, self-motivated account manager with Honours degree.The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>



New events to diarise
Social media and content marketing
PRISA - 20 Jan 2015 to 21 Jan 2015 Johannesburg, Randburg

Get Started 2015
My StartUp Edge - 26 Jan 2015 Johannesburg

M-Net Magic in Motion Academy
CTEX Exhibitions - 30 Jan 2015 to 31 Jan 2015 Cape Town

Red & Yellow social media course
Red and Yellow School - 2 Feb 2015 to 30 Nov 2015 Countrywide

Why your marketing sucks!
2 Feb 2015 to 30 Apr 2015 Johannesburg

Africa Energy Indaba 2015
Siyenza - 16 Feb 2015 to 20 Feb 2015 Johannesburg

Search marketing workshop
Blue Magnet Digital Academy - 16 Feb 2015 to 18 Feb 2015 Johannesburg

Social media and social networking for PR
Provox Centre for Public Relations and Communicati - 19 Feb 2015 to 30 Oct 2015 Randburg,Pretoria

Sol Plaatje Institute short course
Sol Plaatje Institute, Rhodes University - 9 Mar 2015 to 13 Mar 2015 Grahamstown

2nd Annual SA Entrepreneurship Expo 2015
New Life Communications - 23 Apr 2015 to 24 Apr 2015 Johannesburg

Upcoming events
Emotive Branding and 23plusone
15 Jan 2015 Cape Town

Quotes
Napoleon Hill
"When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal."

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This thorough guide has really useful advice on how to protect your trading and brand names: http://t.co/D82U9xWQ46 - Mon Jan 12
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