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Marketing & Media South Africa

Let's make 2015 a year to remember - for all the right reasons

2014 has come and gone, and it's history... even though much of what began last year seems destined to continue... Eskom leaving us in the dark with monotonous and irritating regularity and all the other trials and challenges we had to face.

Africa faced its challenges during 2014, though a number of key economies are growing at a pace that should make us in SA green with envy... not that you'll be able to see much in the dark, anyway. That means, however, that Africa is rich with possibilities.

So let's make 2015 a year to remember, for all the right reasons... meeting and beating challenges, making sure the advertising, marketing and media sectors, and all the others as well, have a 2015 of success and achievement.

It won't be easy, and we won't always succeed, but if the hits outweigh the misses, 2015 will be a year we can look back on with some satisfaction, across SA and Africa.

We at Bizcomm are starting 2015 with a bang... with an even better overview of the trends you can expect in 2015, and a range of products designed to help your business prosper.

All the best for 2015 to you all from the Bizcomm Team.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
Get ready for the 24/7 South African social media role

Leigh Andrews

Few jobs involve 24/7 input, but this is set to change for those who work in social media, as social media-savvy consumers don't limit their tweets to business hours...

Read more >>



How Social Proof affects our behaviour

Sid Peimer

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group...

Read more >>



The one-quote press release

Marion Scher

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

Read more >>





Marketing
Getting to grips with 7 Different Kinds of Smoke

Leigh Andrews

What's in a name? A whole lot, it seems, when it comes to new ad agency on the block, '7 Different Kinds of Smoke'... read more>>
Standard Bank gets #appy and awarded by turning to customer-centric marketing

Leigh Andrews

You might have noticed 'Standard Bank' storylines woven into Isidingo, Muvhango and Isibaya this year. This wasn't just a happy coincidence but rather a well-thought out strategy... read more>>
The elephant in the room is Julius

Walter Pike

Advertising
Changes at the Creative Circle in 2015...
Local advertising creativity is curated by the Creative Circle. But there are a few changes coming the Creative Circle's way in 2015... read more>>
The ABF on how you can help the South African advertising industry

Leigh Andrews

John Bowles, Acting President of the Advertising Benevolent Fund or ABF says 2014 was a difficult year for many - difficult for trading, difficult for clients and just tough to hold heads above the water... read more>>
Johnnie Walker gives Anomaly a shot

Leigh Andrews

Design
Are you creative director material?

Wendy Moorcroft

Many young creatives enter the advertising industry with aspirations of one day becoming the creative director at a major agency. Yet not every creative person is cut out for this particular job... read more>>
Digital
World Wide Creative appoints new Creative Director

Issued by World Wide Creative

Sammy-Jane Every, World Wide Creative's new Creative Director, has worked with a number of top brands, including Coca-Cola, Barclays Bank, Mazda and Guinness, and her expertise spans a range of creative disciplines... read more>>
Education & Training
Never be nervous again

James Hurford

The fear of public speaking is the #1 fear of all fears. It ranks far above the fear of death, heights, sickness, jumping out of a plane or loneliness... read more>>
Magazines
Nomad refreshes website for 2015
Nomad Africa Magazine has refreshed its website for 2015. It has been more than three years since its last redesign, during which time the Web has changed a lot, so it started over from scratch... read more>>
Mobile
Vserv and XL partner to fuel the mobile entertainment ecosystem in Indonesia

Issued by Vserv

Vserv, a leading smart data-led mobile marketing platform across emerging markets, has announced a partnership with PT XL Axiata Tbk (XL), the second largest telecom service operator in Indonesia... read more>>
Online Media
Not-so-trivial trivia trumps on Trivia SA

Leigh Andrews

Did you know that the man behind the popular Zuma Eskom meme actually runs an entire site based on trivia? Ian de Jager, 'Fun Master' and all round graphics artist and bottle washer at Trivia SA, tells us more... read more>>
FPB wants to classify all online content...
PR & Communications
Two new categories added to the 2015 PRISM Awards
Now in their 18th year, the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes... read more>>
Social Media
Is social media your new digital ID?
In this demanding digital age, social media can make or break any business. Dealing with social media customer relations can be a nightmare... read more>>
SA's favourite Facebook page...

Jason Stewart

Which brand in South Africa holds the enviable position as having the best Facebook page in the country? HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client... read more>>
Social twits share the power of social at Chat Factory

Leigh Andrews

International
Baa-a-d-d sheep... Egypt slammed for 'sham trial'
NEWSWATCH: Three Al Jazeera journalists imprisoned in Egypt are to be retried. Their original trial (the 'evidence' included footage of sheep and horses) has been slammed as a sham by international media and the international community... read more>>
Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data... read more>>
Monster collision of 15 Monster Trends in 2015

Naseem Javed

No matter what your position, location or size of your operation, the following 15 trends start to collide and open up amazing and instant opportunities for you... read more>>
Chinese paper blames Google over Gmail blocking
More International
Government
'Mind-boggling' Max 'musing' miffs main man's minions
The presidency says it 'is alarmed by the personal attack on President Jacob Zuma by Max du Preez in an article that appeared in the Independent News titles yesterday...' read more>>
Ruined by city council

Sipho Masombuka and Penwell Dlamini

Two years ago international shoe distributor PhindiK was a success story - but now the South African couple behind the venture have 'lost everything'... read more>>
Fears over SARS purge as ructions deepen
Ructions at the South African Revenue Service (SARS) deepened as another top official resigned and disciplinary charges were instituted against two officials... read more>>
IEB National Senior Certificate 2014: The 2014 results
More Government news
Motoring
AMG gives small Mercs rocket power

Henrie Geyser: motoring editor

If you think that Mercedes-Benz will never stoop to down-sizing its potent AMG cars you are in for a huge surprise... read more>>
More Motoring news
People on the move
  • The SA Council for Business Women announce new presidency team - more info
  • Heart 104.9FM appoints new MD - more info

More people  Submit a Person
Jobs offered
Lead Designer/Flash Developer - Cape Town
We seek a strong Flash and ActionScript developer with creative flair to lead small design team producing interactive e-learning content for a major manufacturer of desktops, notebooks and tablets. Read more >>

Aerial Advertising Sales Executive - Johannesburg
Aerial advertising sales executive wanted Johannesburg - Work in the exciting world of aerial advertising that is gaining more and more momentum each and every month! Read more >>



New events to diarise
Social media and content marketing
PRISA - 20 Jan 2015 to 21 Jan 2015 Johannesburg, Randburg

M-Net Magic in Motion Academy
CTEX Exhibitions - 30 Jan 2015 to 31 Jan 2015 Cape Town

Graphic design course
Pixel Craft Training - 2 Feb 2015 to 16 Apr 2015 Durban

Quest 52 Reality TV Entry
XIV Travel - 3 Feb 2015 to 24 Feb 2015 Cape Town,Johannesburg

IAS Marketers Masterclass
Independent Agency Search and Selection company (I - 17 Feb 2015 Johannesburg

Social media and social networking for PR
Provox Centre for Public Relations and Communicati - 19 Feb 2015 to 30 Oct 2015 Randburg,Pretoria

IAS Agency Masterclass
Independent Agency Search and Selection company (I - 3 Mar 2015 Johannesburg

Tomorrow's Leaders Convention 2015 - Save the date
Tomorrow's Leaders Convention - 20 Mar 2015 Ekurhuleni (East Rand)

Basic principles of public relations
Provox Centre for Public Relations and Communicati - 23 Mar 2015 to 4 Dec 2015 Randburg

Managing media relations and media conferences
Provox Centre for Public Relations and Communicati - 30 Mar 2015 to 3 Dec 2015 Randburg,Pretoria

Quotes
Philip Sidney
"Either I will find a way, or I will make one."

More quotes  Submit a Quote
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Biz press office welcome
The following companies have opened press offices on Bizcommunity.com!
Brian Anthony Communications
With a proven track record in the media industry, Brian Anthony Communications offers companies a range of uniquely tailored strategies aimed at enhancing their image, relaying information to clients and customers more effectively, and training up employees to become media savvy brand ambassadors.

Base Two Digital
We're known for our ideas, culture and off-the-wall thinking. Our love of all things digital in particular makes us awesome, but a little bit...unusual...

Public Ideas
Public-Ideas specialises in performance marketing. We offer innovative services in affiliation, coregistration and media campaigns.

Springleap
Springleap has become synonymous with embeddable design competitions over the last two years... but our business vision has gone beyond design competition to focus on 3 pillars: Source, Research and CoCreate.

Twiga Communications
We provide traditional PR, where we focus on publicity in print, radio, television and online.

  Twitter
@PhaticComms
#Twitter lets slip details for #YouTube rival video service http://t.co/DKg1vYzBPB - Mon Jan 05
@mybroadband
MTN Data Share launching early 2015 - http://t.co/aIn5hRvmOA - Mon Jan 05
@VolcanoGroup
Ideas are like Goldfish. Easy to kill. http://t.co/bwo6EbHgwL via @D_Stapleton - Mon Jan 05
@pandainsights
The #behavioural economics of why people fail at - and how they can stick to - New Year's resolutions http://t.co/7LbKdJPXCQ - Mon Jan 05
@AntonRSA
If you want Facebook Insights to really be useful, you have to use it effectively http://t.co/J6M4zpUkjB #memeburn #facebook - Mon Jan 05
@OnyxDigitalTeam
Stop putting #socialmedia in a bucket, says this article. Would you agree with it? http://t.co/Axv47Qn6kI - Mon Jan 05
More tweetsFollow

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