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Marketing & Media South Africa

Today's top stories


A lesson for Cell C - you could have turned a moan into a tribute
Suhana Gordhan:* Advertising wizard David Ogilvy said: 'The consumer is not a moron. She's your wife.' I love this quote because it humanises the consumer in a way that many brands don't... read more>>

Those Sea Point glasses: Social media missing the point?

Leigh Andrews

Comments on the Sea Point #perceivingfreedom art installation have been flowing thick and fast... and faster now than before with tweets that the installation caught fire...

Read more >>



Government on an ad-banning roll

Chris Moerdyk

It was entirely predictable that after a relatively trouble-free and politically safe banning of tobacco product advertising almost two decades ago, government would turn its attention to liquor, fast food and a raft of other forms of advertising...

Read more >>



[TrendTalk] Africa's brand opportunities in 2015

Louise Marsland

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

Read more >>






Biz Takeouts
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za ... read more>>
Advertising
The Annual AdFocus Awards 2014 finalists announced
The 26 November event, which brings together the previously competing AdFocus and The Annual awards, takes place at the RoomFive in Rivonia... read more>>
Four in a row for Brand inc

Issued by Brand inc

Brand inc Creative Group has been shortlisted for the the Discovery Sport Industry Awards in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the agency has been nominated... read more>>
CSI
VWV and The Hamlet Foundation: 20 years of heart, 20 years of hope

Issued by VWV Group

VWV has managed and staged The Hamlet Foundation's five-star National Awards Banquet, which recognises outstanding contributions within the field of intellectual disability, since its inception in 1994... read more>>
Design
Pick democracy's best 'Doodle 4 Google'
Inspired by our 20 years of freedom, schoolchildren across the country were invited to create a Google Doodle depicting the 'South Africa of Their Dreams' in the first Doodle 4 Google competition dedicated to South Africa... read more>>
Digital
[AfricaCom 2014] Wi-Fi: The new basic human need

Ilse van den Berg

Wi-Fi has become a basic need for many people around the world. But how do we cost-effectively and sustainably provide the Wi-Fi consumers and businesses are demanding? (video) read more>>
What is the aboutness of your website?

Joseph Neusu

Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness"... read more>>
Lima Bean becomes Real Meal Revolution's digital and strategic partner

Issued by Lima Bean

Dietary guidebook, The Real Meal Revolution, has tasked Lima Bean with developing its digital strategy and executing on its ambitious global marketing plans... read more>>
Facebook creates personalised video cards to Say Thanks
Direct Marketing
NATIVE VML continues its winning streak at Assegais

Issued by NATIVE VML

NATIVE VML was thrilled to receive six awards at the Assegai Awards ceremony held in Johannesburg on 6 November... read more>>
Mobile
[Mobile360] Minimising Ebola risk and mortality through mobile

Leigh Andrews

When it comes to mobile, we can only prepare for the future by looking to the past. That's why it's so important to keep the lessons learned from the 2014 Ebola outbreak in mind, especially as mobile played its biggest role in health disaster management yet... read more>>
PR & Communications
Blue Moon is carbon neutral again!

Issued by Blue Moon Corporate Communications

For the fourth year in a row, Blue Moon Corporate Communications has received a carbon neutral rating, thus securing itself as one of the companies leading the green revolution... read more>>
Research
[MRMW] Understanding human behaviour to improve mobile research design

Leigh Andrews

Have you ever thought about the way you think? Or about the biases that inform your decision-making processes? You should, especially if you're involved in mobile research... read more>>
Sponsorship
Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015

Issued by Openfield

Engen's partnership with Supersport United FC's 'Proud to be Blue' campaign has been shortlisted for the 2015 Discovery Sport Industry Awards, which will unveil all winners on 12 February 2015... read more>>
International
Aid Couture for typhoon survivors
MANILA, PHILIPPINES: P&G's Ariel and Downy brands have launched the 'Aid Couture' project that converts inappropriate fashion into life essentials for typhoon survivors... read more>>
Controversial book makes new claim about 'married' Jesus
LONDON, UK: A book launched in London on Wednesday claims to have fresh evidence that Jesus married and had children with Mary Magdalene, but it drew derision from some quarters... read more>>
Umpire chats to be aired in Australia-South Africa ODIs
SYDNEY, AUSTRALIA: Discussions between the on-field and television umpires will be aired during Australia's upcoming one-day series against South Africa, the International Cricket Council said Wednesday... read more>>
More International
Government
Demerit system for drivers edges closer
The long-awaited rollout of the points demerit system to manage traffic infringements is edging closer with only a few hurdles still to be overcome... read more>>
Government to review broadcasting policy
Communications Minister Faith Muthambi says government will undertake a broadcasting policy review that will, amongst others, ensure that the broadcasting regulation framework is brought in-line with new practices... read more>>
Auditing Act amendments propose board plays greater role in training

Linda Ensor

More Government news
Jobs offered
PR Assistant - Cape Town
We need someone smart, efficient and accurate. An assistant for our PR department. We have cool clients and a fun atmosphere! Media listing, research and administration is the job spec. Read more >>

Content Producer and Community Manager - Johannesburg
Fab opportunity for midweight content producer and community manager to work with one of our clients. We're looking for hard-working, fast-learning digitally-savvy applicants who love content. Read more >>



New events to diarise
GIBS Festival of Ideas: Put your best idea forward
Gordon Institute of Business Science - 20 Nov 2014 Illovo, Sandton

To Uber or be Ubered? Cloud - a year in review.
DUO Marketing & Communications - 20 Nov 2014 Johannesburg

Women-Up Meet and Deal Indaba
Real Relations (Pty) Ltd - 22 Nov 2014 Johannesburg

The IAB SA and EndCode hosts discussions
IAB SA - 1 Dec 2014 to 5 Dec 2014 Sandton,Cape Town

Online marketing boot camp
The Divine Project House - 4 Dec 2014 Somerset West

World Social Forum on Migrations
WSFM - 5 Dec 2014 Johannesburg

#hruCapeTown
African Heart Celtic Soul - 13 Feb 2015 Cape Town

Search marketing workshop
Blue Magnet Digital Academy - 16 Feb 2015 to 18 Feb 2015 Johannesburg

Social media marketing for business
Blue Magnet Digital Academy - 27 Feb 2015 Broadacres, Fourways

Upcoming events
Social media content creation
Niche Training - 14 Nov 2014 to 9 Oct 2015 Johannesburg

2014 Eat Out Mercedes-Benz Restaurant Awards
New Media - 16 Nov 2014 Cape Town

Management and leadership skills for women
Alusani Skills & Training Network® - 17 Nov 2014 to 18 Nov 2014 Johannesburg

Finance for engineers, project & technical manager
Alusani Skills & Training Network® - 17 Nov 2014 to 18 Nov 2014 Johannesburg

Entrepreneurs training marathon
Inard Training & Development - 17 Nov 2014 to 23 Nov 2014 Johannesburg

Technical report writing
Alusani Skills & Training Network - 17 Nov 2014 to 18 Nov 2014 Johannesburg

Quotes
B.C. Forbes
"If you don't drive your business, you will be driven out of business."

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