29 May 2012

Marketing & Media | South Africa

 
www.collegecampus.co.zawww.sappi.com

Today's top stories


Editorial news

Special focus on media freedom & right to know


City Press vs ANC: Who is the adult and who is the child?
[Gill Moodie: @grubstreetSA] Who exactly, I have wondered as temperatures have risen over the past 10 days over Brett Murray's Zuma Spear painting, is the adult and who is the child in this situation? Read more >>

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Sleep easy, our democracy is 'almost' safe, for now!
[Benedicta Dube] I cannot say I'm disappointed - no, actually I am. I'm let down that City Press editor-in-chief Ferial Haffajee has buckled under pressure and brought down "The Spear" painting off the paper's website, in what she called "the spirit of peacemaking - an olive branch". Read more >>

Why I dropped 'The Spear' - Ferial Haffajee
[Ferial Haffajee] Commentary from City Press editor-in-chief Ferial Haffajee on the City Press decision to remove "The Spear" from their website. Read more >>

Call for ANC to drop its court case seeking to ban painting
The Freedom of Expression Institute (FXI) has urgently called on the African National Congress to drop its court challenge seeking to ban a painting by artist Brett Murray. Read more >>

Advertising


kalahari.com supports City Press with tactical ad
In direct response to the call by ANC secretary general, Gwede Mantashe's for advertisers to boycott the City Press, kalahari.com placed a tactical ad that appeared in the City Press on Sunday 27 May 2012. Read more >>

Creative Circle results for April 2012
The Creative Circle Ad of the Month results for April 2012 have been announced, and chairperson for the judging panel that month, Gareth Lessing, has commented that, "there were lots of valid opinions being expressed which made for a lekker Ad of the Month". Read more >>

SAARF to eradicate myths
Under newly elected chairperson Clare O'Neil, the South African Advertising Research Foundation (SAARF) board members, who represent all sectors of the media, marketing and advertising industries, have made a formal commitment to work together as a unified body in the best interests of this valuable industry resource. Read more >>

CSI


Corporate South Africa donates mobile kitchens, lanterns
As part of their CSI commitments, Game has handed over its 100th Amalunchbox Kitchen and Spec Savers has handed over 1000 branded lanterns and 4000 Eveready batteries. Read more >>

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Engen continues Driver Wellness campaign in Harrismith
After the launch of the Engen Driver Wellness campaign in the Eastern Cape in October 2011, Engen - in partnership with Trucking Wellness, the Department of Roads and Transport and the Department of Health - continued the wellness drive when they visited the Engen Highway Junction in Harrismith, Free State earlier this month. Read more >>

Digital

    Your source of digital advertising  

Ever-shrinking personal networks and the value of the "inner circle"
[Mongezi Mtati] Our increased usage of social networks has ensured that the word "friend" is used loosely to mean someone you are friends with online, and have met offline. Chats I had with bloggers and perceived influencers in the trusted authentic amplification of brands and products revealed some interesting nuggets. Read more >>

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Magazines


Jane Raphaely autobiography out mid-June
The autobiography of Jane Raphaely will be launched in Cape Town on 14 June 2012 at Exclusive Books, V&A Waterfront and in Johannesburg on 19 June at Exclusive Books, Hyde Park. The book will also be introduced at the Cape Town Book Fair, between 15 and 17 June. Read more >>

Media


Finalists selected in media awards
The 15 media finalists for this year's brandhouse Responsible Drinking Media Awards, which will be awarded at a dinner at the One & Only hotel in Cape Town on Wednesday 30 May 2012, have been selected. Read more >>

Sponsorship


MINI sponsors crew to rally through Africa
MINI has announced that it will be the official vehicle sponsor of the 2012 Put Foot Rally crew, Shake & Bake, for their 17 day adventure through Africa. Read more >>


International
Blair admits being too close to Murdoch
LONDON, UK: Former British prime minister Tony Blair told a press ethics inquiry Monday that he got too close to Rupert Murdoch's media empire, in evidence disrupted by a protester calling him a "war criminal". Read more >>

World's richest woman increases stake in media firm
SYDNEY, AUSTRALIA: The world's richest woman Gina Rinehart has increased her stake in Australian media group Fairfax, the company said Monday, as she lashed out at the chairman after being denied a board seat. Read more >>

Browser wars flare in mobile space
WASHINGTON, US: The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet. Google, Apple, Microsoft and Yahoo! are all in the struggle, along with the Norwegian-made Opera browser and the open source Firefox software from Mozilla. Read more >>

More International...


Company news

Cannes Lions


A challenging case for winning a Cannes Cyber Lion - The Jupiter Drawing Room South Africa
In an effort to encourage South Africa's digital creative community, The Jupiter Drawing Room is offering a case of Bollinger champagne to the first South African agency to win a Cyber (Digital) Lion at the celebrated Cannes Awards. Read more >>

Advertising


FoxP2 dominates 2012 Apex Awards - FoxP2
FoxP2 has weighed in with a stellar performance at the 2012 Apex Awards and delivered proof that strategically sound creative work delivers business results. The agency walked off with no less three of the ten awards handed out at the prestigious Apex Awards held in Midrand on Thursday, 24 May. Read more >>

MetropolitanRepublic demystifies Castle Milk Stout - MetropolitanRepublic
The new TV commercial for SAB's Castle Milk Stout goes against the grain of tradition, with a new approach in shooting a breakthrough commercial that illustrates, quite literally, moments in time. Read more >>

Design


Talking to the youth in their own language - Blue Apple
Blue Apple was approached by Nedbank to come up with concept, creative, merchandising and marketing collateral for its new youth offering at all branches nationwide. Read more >>

Digital


Standard Bank's dual purpose NFC/Mastercard payment innovation is believed to be world first - mimoney
A multifunctional payments card, incorporating both near field communication (NFC) and debit card functionality and meeting Mastercard's stringent requirements, has just been rolled out by Standard Bank's innovation incubator and business development unit, Beyond Payments. Read more >>

Behavioural targeting - Apurimac
Fine-tuned by over a decade of experience meeting advertisers' complex business objectives and with an unparalleled depth and scale of data, Yahoo!'s proprietary behavioural targeting algorithms help advertisers reach audiences based on interest and purchase intent across PCs and mobile devices. Read more >>

IMC Conference - One week to go and only 20 seats left! Book today! - Living Your Brand
In just seven short days, the country's top media and marketing minds will be making a big impact at this year's third annual Integrated Marketing Communication Conference in Cape Town. Read more >>

Organised and on the go with free fax to email - Interactive Telephony
Between airport lounges and hotel rooms - and on rare occasions even your actual office, the normal workday can be a nomadic affair. Fortunately staying connected has become easier and cheaper than ever before thanks to mobile devices. And thanks to fax to email you can also receive important, signed documents even while a few time zones away from your desk. Read more >>

Digital growth creates new career opportunities - NATIVE
South Africa is in the midst of a digital boom. Most marketers agree that there has been a dramatic increase in spend on digital marketing activities and online advertising over the past two years, with major brands spending between 5% and 10% of total ad spend on online advertising. Read more >>

Customer contact strategy is the next important frontier for online marketers - Acceleration eMarketing
[Richard Mullins] Your customers today seamlessly move between a range of electronic channels, engaging with your business through social media, display ads, search, email and many other points of contact as they go. If your business can't keep up with them, you are by no means alone. Read more >>

Events & Conferencing


Seven46 joins Havas Sports & Entertainment network - Havas Sports & Entertainment
Havas Sports & Entertainment (HS&E) has announced a strategic partnership with content marketing agency, Seven46. Olympic and major event bid specialists, Seven46 will be based in the HS&E London office, and is already working on projects with HS&E offices across the network. Read more >>

Eventworx raises the standard for fourth year running at NAMPO 2012 - Eventworx
Eventworx, the event architects, were once again on hand to assist Standard Bank in making their presence felt at South Africa's biggest agricultural expo, NAMPO. Read more >>

Magazines


LIVEOUTLOUD - Trending marketing strategy for luxury brands - LIVEOUTLOUD
In 2007 LIVEOUTLOUD magazine was the first luxury lifestyle magazine to be subscription only. This year, LIVEOUTLOUD presented the South African luxury market with a trendsetting benchmark once again. Read more >>

Out Of Home


Mr Delivery and Takealot.com deliver on speedy delivery promise with branded delivery motorcycles - Graffiti
Takealot.com in partnership with Mr. Delivery subsidiary, Mr. Delivery Express, has recently branded fifty Revolution Gyro motorcycles. The branding exercise forms part of new partnership between Mr. Delivery Express and Takealot.com, aimed at providing online customers with speedier delivery and a wider service. Read more >>

Research

Southern African Marketing Research Association

PSA's 'Online 101' brought the highs and lows of online research into the spotlight - PSA
The Panel Services Africa Online 101 training courses, held at SAMRA offices on 16 and 17 May, were fully subscribed and all 20 delegates played a role in designing questions to answer a marketing question, and then scripting it in a survey management programme. Read more >>



Ornico new ad showcase
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SABCAmstel Lager  
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Government
Mashatile, Goodman Gallery meet
[Nthambeleni Gabara] Arts and Culture Minister Paul Mashatile has committed himself to initiate a national dialogue on the importance of arts in the country after meeting with the Goodman Gallery on Monday. Read more >>

Cops to get sexual offence training
Special training would be provided to strengthen police response to sexual offences, Police Minister Nathi Mthethwa said on Monday. Read more >>

More Government news...


BizLounge
Stepping out of the Shadows
[Ruth Cooper] With the title of Best Rock Band under their skinny jeans, courtesy of the 2012 SAMAs, Shadowclub, the "balls of steel band", is confidently climbing the SA musical ladder one rung at a time, with the aim of taking a plunge into international waters once a sufficient local height has been reached. We chat to drummer Isaac Klawansky, one third of the high-energy Jozi rockers about SAMA Drama, Kings of Leon and what it takes to become, and remain, a big fish in the murky overpopulated tiny pond that is SA music. Read more >>

More BizLounge news...


Jobs offered
Advertising Sales Executive - Claremont - Cape Town
Advertising sales executive. Selling niche titles. Ad sales experience required. Must be able to start immediately! Basic R5-7000pm and commission. Read more >>

Multimedia Designer - Cape Town
Looking for an experienced super-talented multimedia designer to join Brand inc's Cape Town branch. Read more >>

Web Designer - Johannesburg
Molasses is looking for a young, dynamic designer to help us realise the vision of a world connected by the universal experience. Curious? Get in touch Read more >>

Graphic Designer - Cape Town
Brand inc Sport, the country's premier sports advertising agency, is looking for a talented graphic designer to start urgently. If you're passionate about design and sport, apply today. Read more >>

Web Designer/Developer - Cape Town
Brand inc is looking for an experienced web designer/developer to join our Cape Town office. Read more >>

Online Media Planner - Cape Town
Passionate about online media strategy, planning and buying? Join a dynamic team of digital marketing enthusiasts. Read more >>

Paid Search/PPC Specialist - Cape Town
Fast paced, award-winning digital agency seeks a talented and experienced paid search specialist to join their dynamic team. Read more >>

Front-end Web Developer (FED) - Sandton - Johannesburg
Firewater Interactive is looking for a front-end developer to bridge the gap between design and development. Do you have a passion for user interface development and usability? Read more >>

Graphic Designer - Durban
Brand inc is looking for a talented graphic designer to start urgently in our Durban office. Read more >>

Graphic Designer - Johannesburg - Sandton
Brand inc is looking for a talented graphic designer to start urgently in our Sandton branch. Read more >>

Web Designer/Developer - Sandton
Brand inc is looking for an experienced web designer/developer to join our Sandton branch. Read more >>

Multimedia Designer - Sandton
We're looking for an experienced multimedia designer to join the Sandton branch of through-the-line agency, Brand inc, as soon as possible. Read more >>

Social Media and Marketing Manager - Cape Town
So you think you're a social media rockstar? Can you do this with relevance and meaning for some great brands? Read more >>


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Quotes
"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we're in trouble. (via saucysocialmedia)" - Ian Schafer


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Sponsors:
CINEMA:Ster Kinekor
DIGITAL:Apurimac Media
EXHIBITIONS:Scan Display
ONLINE MEDIA:Mediamind
OUT OF HOME:Continental Outdoor
PR & COMMUNICATIONS:The Lime Envelope
PROMOTIONS:Tradeway
RADIO:SAFM
RESEARCH:SAMRA
TV:SABC 3
YOUTH MARKETING:Campus Media


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The following companies have opened press offices on Bizcommunity.com!

Blue Apple is a design agency based in Johannesburg. Design. Copywriting. Layout. Advertising. Publishing. Editing. Concepts. Communication. Print. E-mailers. Plain language. Interactive media. Web design. Translations. Photography. Newsletters. Annual Reports. Corporate Identities.
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At Matrix Vehicle Tracking it's no secret that our passion is people, after all our customers are PEOPLE, not vehicles!
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Boston City Campus and Business College has been on the map since 1991, originally to offer tuition and a full varsity experience to UNISA students and to ensure their success in their examinations.
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Merging both the creative and production side of video projects and using the latest in digital capabilities, August produces quality and effective content at lower cost to client.
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