|2 Apr 2012|
|Marketing & Media | South Africa
|Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
, 2012 Design Indaba
April Fool's... or not?
The April Fool's press releases
- under embargo - started arriving in my inbox on Thursday last week already, so when on Friday, 30 March 2012, I read The Media Online's story that Media24 almost poached
the entire Sunday Times
' investigative team of Mzilikazi Wa Afrika, Stephan Hofstatter and Rob Rose, I checked the date twice and still almost didn't believe it. Incidentally, the trio walked off with the 2011 Taco Kuiper Award
for Investigative Journalism on Friday afternoon - nothing new
And then there's State Security's new 'advertising' campaign
for the Protection of State Information Bill...
On a different note, continuing the discussion about talent and skills-nurturing in the ad industry is Matthew Bull
, with his open letter on Marklives.com: "How ad schools are losing our industry talented thinkers"
. He believes that "we need to recategorise creative people into being thinkers that express themselves visually, (visualthinkers) and those that express themselves with the written word or verbally (wordthinkers)." Do you agree or disagree?
Please don't forget to take
our Biz reader survey
(first 1000 readers to respondents each receive a one-month subscription to iPad-only daily magazine iMaverick
Travel safely this Easter/Passover - remember, don't drink and drive.
Happy holidays!Simone Puterman
PS Welcome to Bletchley Park
and Mason Media
, which have just opened press offices on Bizcommunity Marketing & Media South Africa
!Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to email@example.com, opinion pieces to firstname.lastname@example.org and international news to email@example.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.
Today's top stories
Special focus on media freedom & right to know
With big guns such as Zwelinzima Vavi
, George Bizos
and Thuli Madonsela
opposing the Protection of Information Bill
, the State Security Agency
has embarked on a propaganda offensive. But the campaign may hit the wall because it appears Government has exceeded its mandate. [video] Read more >>
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Extending the reach of their marketing and product lines, three companies added to the April Fool's fun this year. Low-cost airline kulula
extended its service to include seaplane landings in Hartbeespoort Dam, Durban and Cape Town - with Bizcommunity.com joining in with supporting banner ads - Tractor
secured the rights to brand the slopes of Table Mountain, and TomTom
researched the best satnav voice to calm crying children... Darth Vader. Read more >>
, minister of finance, economic development and tourism in the Western Cape, has announced the incorporation of tourism, investment and trade marketing into single organisation, Wesgro
, as of 1 April 2012. It is now the single economic development delivery agency of the Western Cape government and its official implementing agency. Read more >>
The Young Community Shaper Awards are open for entries by students, between 16-25 years, who are at a school or college and who run a community project that benefits their community. Sponsored by the Independent Cash & Carry Group and Shift
, the SABC1 programme, the competition promotes excellence and the culture of learning. Read more >>
[Gill Moodie: @grubstreetSA]
It's going to be an interesting year for KZN newspapers with Media24's The Witness
making an aggressive play to break out of the Midlands under former Mercury
editor Angela Quintal
. Alan Dunn
, Daily News
editor and Independent Newspapers KZN senior editor, tells Bizcommunity.com how The Mercury
will meet a challenge from The Witness
, how the Daily News
is watching the Cape Argus
's move into the morning market with great interest, and why the intense competition in the KZN media market is good for consumers. Read more >>
is taking over the afternoon drive-time show, youth radio station 99.2 Yfm
announced this morning, Monday, 2 April 2012, and Bryce 'AnkleTap' Clarke
becomes the first white DJ in a primetime slot since station's inception - he now hosts 'The Tap Mansion', 12 noon-3pm. Read more >>
RSG has some new programme lineups from 1 April, part of its 75th birthday celebrations, which officially occur in October 2012. Read more >>
LYON, FRANCE: Arnaud Verlhac, aged 37, has joined one of Europe's leading international news channels as deputy director of Worldwide Distribution, with the role of developing the channel's international distribution across all broadcast platforms (cable, satellite, ADSL, internet, etc) and in the out-of-home market (aircraft, ships, hotels, public places...). Read more >>
Marketing & Media
Bizcommunity has shown some signal improvement and expansions in the last year widening and growing audience on the back of numerous developments in new industries and social media opportunities. Read more >>
| ||Your source of digital advertising|| |
On Thursday, 29 March, Nu Metro ran a Yahoo! South Africa Mail Login campaign for the movie launch of Wrath of the Titans
. The campaign was an interactive Mail Login, whereby users could watch a trailer of the movie and click through to the Wrath of the Titans
website. Read more >>
The audience and their Facebook friends became part of the Arno Plus experience on Friday night, 16 March, as Arno Carstens, Mike Rutherford (a founding member of both Genesis and Mike & The Mechanics), and The Nomadic Orchestra rocked it at The Lovell Gallery in Woodstock. Digital agency NATIVE was also involved. Read more >>
Events & Conferencing
Award-winning brand experience agency, the VWV Group, was appointed by MINI to launch the new Roadster - the sixth model in the brand's current line-up and its very first open-top two-seater. VWV's brief was to launch the Roadster under the creative positioning of 'another night, another adventure' - rolled out in two phases. Read more >>
After the news of a sex scandal between sports and recreation minister, Fikile Mbalula, and model, Joyce Molamu, late last year, everyone was certain his wife, Nozuko, would divorce him. But in this week's DRUM
, the couple reveals for the first time how the sex scandal hurt their marriage and how they are working to mend things. Read more >>
Heart 104.9FM received a record six nominations for the MTN Radio Awards 2012. Read more >>
The Integer Group has announced that its South African operation has opened its own data analytics and insights offering. Read more >>
With the surge in social and mobile media, brand owners seek to drive promotional activity online. One of the key methods of achieving this is through the use of an effective on-pack campaign that specifically incorporates incentives to drive customer engagement. Read more >>
Red Cherry has created three sets of 10" stings that will appear on the Supersport DStv channels and be broadcasted throughout the start and finish stages of the prestigious ABSA Cape Epic Cycle Race 2012. Read more >>
The South African Revenue Service has vowed to enhance its tax collection laws in a renewed bid to target wealthy individuals who are said to be costing the country millions of rands every year through tax evasion. Read more >>
Government has once again exceeded its revenue collection target for the financial year that ended on March 31, indicating an improved performance by the South African Revenue Service (SARS). Read more >>
More Government news...
[Henrie Geyser: motoring editor]
Mercedes-Benz has fed its chubby B-Class a good dose of pep tablets, sent it to the gym and then handed it over to a team of clever high-tech wizards and make-up artists who between them came up with a much rejuvenated car the German car maker calls a Compact Sport Tourer. Read more >>
More Motoring news...
Wings Travel Management, which turns 20 this month, is celebrating its anniversary with big news. The global travel-management company specialising in oil & gas, corporate and marine travel, is expanding its reach into South America with the acquisition of Brazilian-based V7 Viagens travel-management company. Read more >>
More Travel news...
If there's one thing you can be sure of when it comes to contemporary dance, it's that you don't quite know what you're going to get. So, if you're already accustomed to, if not a fan of, the genre and you have the opportunity to see new work, you've got to bank on the reputation of the choreographers - just as they're banking on you to back them at the box office. Read more >>
High school English teachers will tell you that the best way to write is to remember KISS, Keep It Simple, Stupid. The most loyal believers and doers are young teenage boys in love or discovering God, which is exactly the case here. Read more >>
Lucky 13 for me! The first time I've been to the Jazz Festival and I felt so fortunate to be one of the throng. What a buzz. What a crowd. What brilliant music. How beautifully and well organised by the Convention Centre. With five venues, a comprehensive review is impossible, but here are some of my sketchy impressions. Read more >>
More BizLounge news...
- Cliffe Dekker Hofmeyr appoints Y&R - more info
- Red Flag secures social media account for SA Brandy Foundation - more info
- Hotel Lamunu supports SA Young Women Entrepreneurs - more info
- Mi-Fone sponsors Liz Ogumbo at SAFW 2012 - more info
- Toyota partners with Pendoring Awards - more info
Calling all senior event managers!
Are you the best of the best?
We want you! Read more >>
Seeking positive, ambitious and hard working individuals to fill a management position. Candidates should possess excellent communication and problem solving skills. Read more >>
Digital marketer and content developer required for an online parenting resource publication. Job responsibilities include writing, editing, planning content, digital marketing, PR and selling advertising. Read more >>
Click here to customise your jobs section
- Part-time DTP/print media course Concept Interactive - Cape Town, 2 April
- Photography workshop SONY CENTRE GATEWAY - Durban, 3 April
- Make ideas happen - with Don Packett YBSA - Johannesburg, 3 April
- Africa's biggest Easter egg hunt National Zoological Gardens - Pretoia, 6 April
- Social media boot camp - hands-on course Britefire - Cape Town, 10 April
- Finesse - The usability course Britefire - Johannesburg, 10 April
- How to generate more leads from social media XtraOrdinary Women - Cape Town, 11 April
- Tendering: Key Principles TaranisCo Advisory - Centurion, 11 April
- Profound - The search engine marketing course Britefire - Johannesburg, 13 April
- Hana hana - The social media marketing course Britefire - Johannesburg, 26 April
Click here to customise your events section
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The following companies have opened press offices on Bizcommunity.com!Mason Media is an online advertising company based in Cape Town, South Africa. We specialize in online advertising on local premium websites and focus on creating customized advertising at exceptional value for advertisers.Click here to visit Mason Media's press office
.Our full service offering including Strategy, Design, PR, Digital, Integrated Marketing and Events brings together all the disciplines needed to take brands to the next level.Click here to visit Bletchley Park's press office
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